WAKB

WAKB
City Hephzibah, Georgia
Broadcast area CSRA
Branding "Magic 100.9"
Slogan "Your Old School, New School R&B Station"
Frequency 100.9 MHz
Format Urban Adult Contemporary
ERP 16,000 watts
HAAT 92 meters
Class C3
Facility ID 31942
Owner Perry Broadcasting
Sister stations WFXA, WAEG, WTHB
Webcast Listen Live
Website 1009magic.com

WAKB, known on-air as "Magic 100.9", is an urban adult contemporary radio station located in Augusta, Georgia. Licensed by the Federal Communications Commission (FCC) to the town of Hephzibah, the station broadcasts on 100.9 FM with an effective radiated power (ERP) of 16,000 watts. The station's studios (which are shared with its other sister stations) are located at the aptly named intersection of Broadcast Drive and Radio Station Road in North Augusta, South Carolina, while a transmitter tower is located on Tobacco Road in Augusta.

Magic 100.9 is home to the Tom Joyner morning show and the Doug Banks Show in the afternoons. The station's main competition in the market is Clear Channel Communications' WKSP.

History

96.7 FM started in the late 1970s as WRNZ as a Top 40 outlet known as "Z96". The station changed frequencies from 96.7 to 96.9 and became WMJB in 1984 and WRDW-FM in 1985. In 1991, the station became WAKB. At first, it broadcast SMN's urban adult contemporary format known as "The Touch" but eventually went local in the late 1990s under the "Magic 96.9" name.

WAKB was sold by Radio One in the mid-2000s Perry Broadcasting as the company decided to focus on larger markets. On Jan. 11, 2008 at 2:58 p.m., WAKB swapped frequencies with WTHB, which had been urban gospel. This happened 2 minutes before Doug Banks launch his afternoon show The Ride with Doug and DeDe began. The station then became Magic 100.9.

In 2009, WAKB increased its power from 6,000 to 25,000 watts and moved its tower closer to the city in Hephzibah, Georgia. On December 30, 2009, WAKB dropped the Doug Banks Show (which later returned, airing evenings 7-11pm) and played music in the 3-7 pm time slot. In February 2010, recent WLXC/Columbia midday host Tre' Taylor joined the station and began hosting afternoons. A year later Tre' Taylor left WAKB thus moving Doug Banks to afternoons and leaving the 7pm to midnight currently jockless.

See also

Coordinates: 33°22′41″N 82°04′37″W / 33.378°N 82.077°W / 33.378; -82.077

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