WMUV

WMUV
City	Brunswick, Georgia
Broadcast area	Jacksonville metropolitan area
Branding	The Promise
Frequency	100.7 MHz
First air date	1965 (as WIOI)
Format	Christian AC
ERP	62,000 watts
HAAT	449 meters
Class	C0
Facility ID	48243
Callsign meaning	MoVin former format
Former callsigns	WIOI (1965-1991) WOKV-FM (1991-1993) WBYB (1993-1995) WWRD (1995-1996) WWRR (1996-2005) WKQL (2005-2006)
Owner	Nancy Epperson (Chesapeake-Portsmouth Broadcasting Corporation)
Sister stations	WSOS-FM
Webcast	Listen Live
Website	www.ilovethepromise.com

WMUV is commercial FM radio station that broadcasts to the Jacksonville, Florida area on 100.7 MHz. The station is licensed in Brunswick, Georgia to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson.^[1] It is branded as The Promise and broadcasts Christian adult contemporary music. WMUV is simulcast with 94.1 WSOS-FM, Fruit Cove, Florida. WSOS covers the southern parts of the Jacksonville metropolitan area and WMUV covers the northern parts. Studios are on Bonneval Road in the Southside district of Jacksonville, and the transmitter tower is in Kingsland, Georgia.

History

WMUV, whose transmitting tower is in Georgia near the Florida border, began targeting the Jacksonville area in 1965 as WIOI-FM 100.7. On June 3, 1991 it became WOKV-FM. The station later began airing Christian radio programming as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR "Arrow 100.7" (1996–2005), and oldies as WKQL "Kool 100.7" (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format.

On February 18, 2009, at 10 a.m., the rhythmic format was dropped and the station switched to Classic Country as "Country Legends 100.7". On the morning of February 23, 2013, WMUV segued from Classic Country to mainstream country, as "Country 100.7". On April 18, 2013, WMUV rebranded as "100.7 The Bull" and shifted its focus towards Southern Georgia. Although no longer an exclusively classic country station, the station still features a heavy (largely 1990s) gold base to its playlist.

On January 3, 2015, after being acquired by Chesapeake-Portsmouth Broadcasting, WMUV and sister station WSOS-FM flipped to Christian AC as "The Promise". On April 5, 2016, WSOS-FM flipped to a simulcast of WBOB Jacksonville.

References

↑ Renda sells two of its four Jacksonville Stations. Radio Insight.

External links

News Release From Renda Broadcasting on format change

Query the FCC's FM station database for WMUV

Radio-Locator information on WMUV

Query Nielsen Audio's FM station database for WMUV

Radio stations in the Jacksonville, Florida market

By AM frequency	550 600 690 930 970 1010 1050 1160 1170 1190 1220 1240 1320 1360 1400 1420 1460 1530 1570 1600

By FM frequency	88.1 88.7 89.3 89.9 90.5 90.9 91.7 92.1 92.5 92.9 93.3 94.1 95.1 96.1 96.9 97.3 97.9 99.1 99.5 99.9 100.7 101.5 101.9 102.1 102.3 102.9 103.7 103.9 104.5 105.3 105.5 105.7 106.1 106.5 106.9 107.3

By callsign	WAOC WAPE-FM WAYR WBHU WBOB WCGL WCRJ WECC-FM WEJZ WEWC WEZI WFOY WFXJ WGNE-FM WJBT WJCT-FM WJFR WJGL WJGM WJKV WJNJ WJXL WJXR WKSL WKTZ WMUV WNNR WOKV WOKV-FM WQIK-FM WQOP WROS WSOL-FM WSOS WSOS-FM WTRJ-FM WVOJ WWIO WWJK WXXJ WYFB WYMM WZAZ WZDJ WZNZ W225BI W247CF W258CN W270CD W271CJ W272CQ W279AG W280EY W291CI W295AZ

Defunct	WSVE/1280

Florida radio markets Daytona Beach Fort Myers–Naples–Marco Island Ft. Pierce–Stuart–Vero Beach Ft. Walton Beach Gainesville–Ocala Jacksonville Lakeland-Winter Haven Melbourne–Titusville–Cocoa Miami–Ft. Lauderdale Orlando Panama City Pensacola Sarasota–Bradenton Tallahassee Tampa–St.Petersburg–Clearwater West Palm Beach–Boca Raton Other Florida radio regions Florida Keys Lake City Sebring See also List of radio stations in Florida Brunswick Radio

Radio stations in the Brunswick, Georgia market

By AM frequency	790 1100 1190 1440 1490

By FM frequency	88.9 89.3 90.7 92.7 100.7 101.5 102.5 103.3 104.1 105.9 107.7

By callsign	WAYR-FM WBGA WCGA WGIG WHFX WMUV WQGA WRJY WSFN WSOL-FM WSSI WWIO WWIO-FM WXMK WYNR

Georgia radio markets Albany Atlanta Augusta Brunswick Columbus Macon Savannah Valdosta Other Georgia radio regions Rome Thomasville/Bainbridge Waycross See also List of radio stations in Georgia

Coordinates: 30°49′16″N 81°44′13″W / 30.821°N 81.737°W / 30.821; -81.737

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