Southside (record producer)

Southside
Birth name Joshua Howard Luellen
Also known as
  • Southside on the Track
  • Young Sizzle
  • Sizzle
Born (1989-02-02) February 2, 1989
Origin Atlanta, Georgia, United States
Genres
Occupation(s)
  • Record producer
  • songwriter
  • rapper
Instruments
Years active 2010–present
Labels
Associated acts

Joshua Howard Luellen (born February 2, 1989),[1] professionally known as Southside, or by his stage name Young Sizzle (also known as Southside on da Track and Sizzle), is an American record producer, songwriter and rapper. Southside gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their record production and songwriting team 808 Mafia, where Southside currently is at the helm of the group.[2] The basis for his stage name came from the place from where Luellen grew up, Southside, Atlanta.[3]

Early life and career

Southside grew up in the Southside region of Atlanta, Georgia.[1] Growing up, he was an accomplished baseball player and excelled in numerous baseball positions but eventually gave up the sport after suffering a concussion when he was hit in the head with a ball.[4] He started making beats when he was 14 years old, when he got his first computer with his uncle.[5] It was around his mid teenage years that Southside decided to start take music production as a serious career path.[6] He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records.[6][7] At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album.

Southside’s first major release was the song "Fuck the Club Up," which appeared on Waka Flocka’s debut album Flockaveli. In 2011, Southside co-produced the track "Illest Motherfucker Alive," from Kanye West & Jay-Z’s critically acclaimed album Watch the Throne.[8] This helped to boost his career and bring him into the mainstream hip hop scene. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy, MGK[5] among others.

Southside was the main producer of Gucci Mane & Waka Flocka’s collaboration album Ferrari Boyz and on Flocka’s sophomore album "Triple F Life: Friends, Fans & Family".

In January 2013, Southside produced "Millions" - the lead single from Pusha T's mixtape Wrath of Caine.[9] The music video for the song was released on February 10. The song sparked controversy when producer Rico Beats was asked to modify Southside's instrumental for the final version of the song. Southside wasn't notified of the changes, which led to the two producers exchanging threats over Twitter.[10] In Wrath of Caine's official tracklist, Kanye West is credited as co-producer, instead of Rico Beats.[11] Also in 2013, Southside & TM88 produced the song "Tapout" by Birdman for his album Rich Gang: Flashy Lifestyle. The song peaked at #44 on the Billboard Hot 100 and have been certified Gold By The RIAA.

Throughout the early 2010s, Southside's productions have been featured on numerous mixtapes. Along with 808 Mafia’s TM88, the single “Danny Glover” became a breakout in early 2014 for Gucci Mane's protégé Young Thug was produced by Southside. By late 2014, Southside's production continue to catapult into Atlanta's hip hop mainstream when Future's mixtape Monster went on to become one of the most well acclaimed rap releases during that year as Southside handled a quarter of the mixtapes entire production. The well received project has seen more than a million combined streams and downloads via the online mixtape site DatPiff. Monster standout “Commas” was released as an official commercial single this March and spent 20 weeks on the Billboard Hot 100 chart, peaking at #55 simultaneity earning an RIAA gold certification further cementing Southside's career boost.[12]

In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of Future's album, DS2 as well as being responsible for producing nine of the ten tracks of Future's mixtape, 56 Nights, in which Southside made the entire project's worth of beats in only one night.[13] In addition, Southside also contributed to the production of 3 tracks on the collaborative mixtape What a Time to Be Alive by Future and Canadian rapper Drake.

Production style and influences

Southside uses the digital audio workstation, FL Studio along with custom installed VST plugins to compose his beats. Luellen's distinct signature trap sound is griity, grimy, and thunderous hip hop street sound which is similar to that of his collaborators, Lex Luger and his group 808 Mafia. Despite such similarities, Luellen's sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators. Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting 808 kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, hits, stringed, woodwind, and keyboard instruments.[3][14][15][16] Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a sample of the Ironside (1967 TV series) theme song produced by Quincy Jones.[1] Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.[4] He cites Lil Jon as his favorite producer and enjoys the production work made by Pharrell, Shawty Redd, and Drumma Boy.[17] He is also influenced by the production works of Kanye West, Dr. Dre, Timbaland and Swizz Beatz.[18]

Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, Youtube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible.[12]

Work ethic

Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track towards the mixtape circuit or for radio play.[7][19] Since 2013, Southside began to focus on his as producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.[2]

Personal life

Luellen was born when his mother was 18 and still in high school. His father, Masaba Tyson was also a record producer known as CAPP1 who produced for several Atlanta hip hop acts, including for local hip hop giants OutKast.[6] Southside currently has 4 children, sons Karmello and Legend, RJ and a daughter named Karlye.[4]

Discography

Mixtapes

Production credits

List of songs as producer or co-producer, with performing artists and other credited producers, showing year released and album name
Title Year Performing artist(s) Other producer(s) Album
"Bustin at Em" 2010 Waka Flocka Flame Lex Luger Flockaveli
"Fuck the Club up" none
"Gun Sounds" none
"Tatts on My Arm" (featuring Rick Ross) 2011 Wale none Concrete Jungle (Mayback Music Edition)
"Shout out to My Set" Gucci Mane none The Return of Mr. Zone 6
"Brick Squad Monopoly" Waka Flocka Flame none Benjamin Flocka
"Kill the Parkin Lot" none
"Spazz Out" none
"Crowd" none
"Cocaine Runners" none
"Nik After Nik" none
"Watch My Power Spread" none
"Psycho" Gucci Mane none Writings on the Wall 2
"Major" none
"Illest Motherfucker Alive" JAY Z and Kanye West West and Mike Dean Watch the Throne
"15th and the 1st" Waka Flocka and Gucci Mane none Ferrari Boyz
"Feed Me" none
"Mud Musik" none
"Young Niggaz" none
"Suicide Homicide" none
"I Don't See U" none
"PacMan" none
"She Be Puttin' On" Lex Luger
"Body Count" Meek Mill TM88 of 808 Mafia Dreamchasers
"Don't Panic" 808 Mafia and Lil Lody
"BMW" Waka Flocka and Slim Dunkin none Twin Towers 2 (No Fly Zone)
"Let Me See You Do It" none
"Blindside" none
"Band Pop" none
"Flex" none
"Drop It Girl" none
"Fresh as Fuck" none
"R.I.P." none
"Undastatement" 2 Chainz Lex Luger T.R.U. REALigion
"Lately" OJ da Juiceman none The Lord of the Rings
"Quiet" 2012 Gucci Mane none Trap Back
"Trap Back" none
"Opposite" none

Meek Mill - Dreamchasers 2

Waka Flocka Flame - Triple F Life: Friends, Fans & Family

2 Chainz - Based on a T.R.U. Story

Big Sean - Detroit

Meek Mill - Dreams & Nightmares

Waka Flocka Flame - Salute Me or Shoot Me 4 (Banned from America)

Machine Gun Kelly – Lace Up

Gucci Mane - Trap God

Doe Boy, Lex Luger & Young Chop – Boyz N Da Hood 2

SD – Life of a Savage 2

Maybach Music Group - Self Made Vol. 2

Roscoe Dash - Roscoe 2.0

2013

Gucci Mane & Young Dolph - EastAtlantaMemphis[20]

Pusha T - Wrath of Caine

Wooh Da Kid – Full Metal Jacket

SD - Life Of a Savage 3

Waka Flocka Flame - DuFlocka Rant 2

Gucci Mane – Trap Back 2

Gucci Mane & Young Dolph – EastAtlantaMemphis

Frenchie – Long Overdue

Birdman - Rich Gang: Flashy Lifestyle

Gucci Mane - Trap House III

Ace Hood - Trials & Tribulations

DJ Scream - The Ratchet Superior EP

2014

Cash Out

Young Thug

Future - Honest

P. Reign - Dear America[21]

Gucci Mane - The Return Of Mr. Perfect[22]

Future - Monster

2 Chainz - FreeBase

Young Scooter

Zuse

D-Dash

Waka Flocka Flame

2015

2 Chainz & The Real University - T.R.U. Jack City

Jose Guapo - Osama Bin Guapo

Gucci Mane - Dinner

Young Thug

Travi$ Scott

DJ Esco and Future - 56 Nights

French Montana

Zona Man - No Advance

  • "Mama"
  • "Tabs"
  • "Watch Everybody"

Future - DS2

  • "Groupies" (produced with Sonny Digital and Metro Boomin)
  • "Lil One" (produced with Metro Boomin)
  • "Stick Talk"
  • "Rotation" (produced with Metro Boomin)
  • "Slave Master" (produced with Metro Boomin)
  • "Blow a Bag" (produced with Metro Boomin and Sonny Digital)
  • "Rich $ex" (produced with Metro Boomin and Frank Dukes)
  • "The Percocet & Stripper Joint"
  • "Kno the Meaning"
  • "Fuck Up Some Commas" (produced with DJ Spinz)

Juicy J - 100% Juice[25]

  • "Still"
  • "Real"
  • "Touch The Sky" (co-produced with Sonny Digital, Metro Boomin and Lex Luger)

Young Thug - Slime Season

  • "Rarri"

Young Thug - Slime Season 2

  • "Big Racks (Intro)"
  • "All Over" (produced with Metro Boomin & TM88)

Drake and Future - What a Time to be Alive

  • "Digital Dash" (produced with Metro Boomin)
  • "I'm the Plug"
  • "Jersey" (produced with Metro Boomin)

G-Eazy - When It's Dark Out

  • You Got Me
  • "Order More" (produced with DJ Spinz)
  • "What If"

Jeezy - Church In These Streets

  • "God" (produced with TM88)

Tyga

Waka Flocka Flame - Flockaveli 1.5

  • "AM 2 PM" (produced with DJ Spinz)
  • "Blue or Red" (produced with Metro Boomin)
  • "Shootin" (produced with TM88)
  • "Short Handed"(produced with TM88)
  • "M.O.N.E.Y"
  • "Birthday"
  • "Feel About Me"(produced with TM88)
  • "Trappin' N Rappin'"
  • "No Lie"
  • "Blood Brother"

August Alsina - This Thing Called Life

  • "Other Side" (produced with Boi-1da)

Young Sizzle - Free Agent 3

  • "Elevate"
  • "Agains the World"
  • "Lauren Hill" (produced with Metro Boomin)
  • "Another Life"
  • "Ain't Shit"

Juicy J - O's To Oscars[26]

  • "Durdy" (produced with Sonny Digital and Metro Boomin)
  • "You and I" (produced with TM88)

Gucci Mane - East Atlanta Santa 2

  • "Ran Wit it" (featuring Chaz Gotti)

Rico Richie - Realest Story Ever Told Vol. 2

  • "50 Pac"
  • "Reload" (featuring Young Dolph)
  • "Menace 2 Society"
  • "Millions"
  • "Poppin Remix"(featuring Chris Brown, French Montana & Meek Mill)
  • "So Raw"
  • "Back & Forth"
  • "Richie Win"
  • "High Pressure Situations

Kanye West

  • "Facts" (produced with Metro Boomin)

2016

Landstrip Chip - One of One

  • Print it, Get it (produced with Metro Boomin)

Future - Purple Reign

  • Wicked (produced with Metro Boomin)
  • Perkeys Calling
  • No Charge

Runway Richy - China Cafeteria

  • Drive Thru (produced with Metro Boomin)

Future - EVOL

  • Ain't No Time
  • In Her Mouth
  • Maybach (produced with Metro Boomin)
  • Xanny Family (produced with Metro Boomin)
  • Photo Copied (produced with Metro Boomin)
  • Program

Kanye West - The Life Of Pablo

  • Highlights (produced with Kanye West, Mike Dean, Velous, Plain Pat & Goldstein)
  • Facts (Charlie Heat Version) (produced with Kanye West, Metro Boomin & Charlie Heat)

French Montana - Wave Gods

  • Man Of My City (featuring Big Sean & Travis Scott) (produced with Metro Boomin)

2 Chainz - ColleGrove

  • Dedication (produced with Mike Dean)

Drake - VIEWS

  • Grammys (featuring Future) (produced with 40 / Co-produced by Cardo & Yung Exclusive)

Fredo Santana - Fredo Mafia

  • Stay High (produced with Metro Boomin)
  • Persona

DJ Khaled - Major Key

ScHoolboy Q - Blank Face LP

  • Dope Dealer (produced with Metro Boomin)

Gucci Mane - Everybody Looking

  • Multi Millionaire Laflare

Lil Durk - Lil Durk 2x

  • Hated On Me (featuring Future)

21 Savage & Metro Boomin - Savage Mode

Dreezy - No Hard Feelings

DJ Esco - Project E.T.

  • 100it Racks (featuring Future, Drake & 2 Chainz) (produced with DJ Esco)
  • Party Pack (featuring Future & Rae Sremmurd) (produced with DJ Esco)
  • Married To The Game (featuring Future)
  • Thot Hoe (featuring Future)

DJ Twin - Day 1 EP

Tracy T

  • Hit The Gas

Travis $cott - TBA

  • Yeah Yeah (featuring Young Thug) (produced with TM88 & Wheezy)

21 Savage - 808 Savage

  • Soda (produced with G Koop)

Lil Bibby - Big Buckz

Juicy J - #MUSTBENICE

  • Ga Damn
  • Choppa
  • It's Ok

Gucci Mane - Woptober

  • Dirty Lil Nigga (produced with Metro Boomin)

Gucci Mane & Future - Free Bricks 2

  • RR Trucks
  • Selling Heroin (produced with London On The Track)
  • All Shooters (produced with Metro Boomin)
  • Die A Gangsta (produced with Metro Boomin)

Upcoming

Lil Yachty - TBA

  • "Harley" (produced with K Swisha)

Young Thug

  • "Drown" ft. Travis Scott (produced with Travis Scott, Allen Ritter, Metro Boomin & TM88)

Waka Flocka Flame

  • "Yo' Hoes" (produced with TM88)
  • "Bourdon Streets" ft. Sizzle (produced with Metro Boomin)
  • "One Eyed Shooters" ft. Sizzle
  • "Dropped" ft. Lil Yachty (produced with DJ Spinz)
  • "Mercy Lord" (produced with TM88)
  • "Flowers" ft. Young Thug (produced with TM88)
  • "X for O's" (produced with The Swede)
  • "Tell Him"
  • "Fukk" ft. ManMan Savage
  • "Carnage City" ft. Lizzie (produced with Metro Boomin)

References

  1. 1 2 3 Interview: SouthSide The Marrack
  2. 1 2 EMMANUEL C.M. "Southside Explains How Future's New Album Came Together". XXL. Retrieved 26 August 2015.
  3. 1 2 Marrack, Peter (August 30, 2011). ""THE ILLEST MOTHERFUCKER ALIVE" – AN INTERVIEW WITH SOUTHSIDE". Respect. Retrieved 6 August 2015.
  4. 1 2 3 "Interview: Southside On Future, Fatherhood, and Making Beats in Six Minutes". Pigeons & Planes.
  5. 1 2 Interview with Southside IGetMusic.com
  6. 1 2 3 Southside music will make us sizzle TheWhatItDo.com
  7. 1 2 Graham, Nadine (August 19, 2011). "DXnext: South Side". HipHopDX. Retrieved 7 August 2015.
  8. ↑ Southside Talks Producing For Jay-Z & Kanye West's "Watch The Throne" HipHopDX
  9. ↑ "Pusha T - Millions". DJ Booth. Retrieved 2013-02-11.
  10. ↑ "Southside Calls Out Rico Beats Over Production Credit On Pusha T's "Millions"". MTV. Retrieved 2013-02-11.
  11. ↑ "Pusha T - Wrath of Caine". DatPiff. Retrieved 2013-02-11.
  12. 1 2 Gary Suarez (4 November 2015). "Southside: The Atlanta Producer Behind Future's Hip-Hop Takeover". Forbes. Retrieved 24 February 2016.
  13. ↑ Brendan Varan. (September 3, 2015). "SOUTHSIDE ON MAKING "56 NIGHTS," LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW)". DJBooth. Retrieved 5 October 2015.
  14. ↑ "Brick Squad Producer Southside Interview". Arkatech Beats. Nov 15, 2010. Retrieved 6 August 2015.
  15. ↑ David Drake (Feb 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved 26 July 2014.
  16. ↑ "Brick Squad Producer Southside Interview". Arkatechbeatz. 15 November 2010. Retrieved 26 July 2014.
  17. ↑ “The Illest Motherfucker Alive” – an interview with Southside Respect-Mag.com
  18. ↑ Lex Luger & Southside talk producers, software, and creativity Respect-Mag.com
  19. ↑ Drake, David (28 February 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved 7 August 2015.
  20. ↑ "Gucci Mane & Young Dolph - East Atlanta Memphis". Hotnewhiphop. Retrieved 14 April 2014.
  21. ↑ "P. Reign – Chickens ft. Waka Flocka Flame / Pon Tour [Audio]". Hip Hop Canada. May 16, 2014. Retrieved 14 August 2014.
  22. ↑ "The Return Of Mr. Perfect". Livemixtapes. 14 September 2014. Retrieved 14 October 2014.
  23. ↑ "High Fashion Ft Future". Retrieved 1 July 2016.
  24. ↑ Pac Man (7 October 2014). "Metro Boomin X Southside "Cookin Up" [Shot By @pacmajorleague]". Retrieved 1 July 2016 – via YouTube.
  25. ↑ Rose Lilah (Sep 9, 2015). "Juicy J - 100% Juice [New Mixtape]". Hotnewhiphop. Retrieved 10 September 2015.
  26. ↑ "O's To Oscars". Hotnewhiphop. 14 December 2015. Retrieved 14 December 2015.

External links


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