Não Para

"Não Para"
Single by Anitta
from the album Anitta
Released	July 2, 2013 (2013-07-02)
Format	Digital download
Recorded	2013; U.M. Music Studios (Rio de Janeiro, Brazil)
Genre	Pop EDM
Length	3:13
Label	Warner Music
Writer(s)	Larissa Machado
Producer(s)	Umberto Tavares
Anitta singles chronology
"Tá na Mira" (2013) "Não Para" (2013) "Zen" (2013)

"Não Para" is a song by the Brazilian singer Anitta. It was released as the fourth official single on July 1, 2013. The lyric video was released on July 5, 2013.^[1] The music video has already been filmed months before it's official release as a single.^[2][3]

Anitta released the song "Não Para" at Web Mania on May 31, 2013. One day after the song was made available on iTunes, it reached the top sales position in the online store.^[4] The music video of the song was premiered with a huge publicity, happened during the TV Globo's Fantástico program on July 7, 2013.^[5]

Music video

The official video was released on July 7, 2013 on the Fantástico program and on July 15 in its official YouTube account, The music video for No Para was inspired by São Paulo nightclubs on the effects of more modern and hectic nightclubs with more potential.^[6] Anitta told a news conference about the album, which was still in production by Warner Music, which would bring in the video of the song "Não Para" a different effect on Clubs,^[7] Which would also be a modern video clip, a ballad video, completing what she said, that would please the young. In the videoclip Anitta makes two characters herself as Anitta and another that in the video appears to be her sister who is herself Anitta^[8] Damage name that the producer of Anitta chose from Talitta by the appearance of the name to be almost equal to the other Anitta and Talitta. Anitta said that it would be her moment in the music video, with two characters like Anitta and Talitta.^[9]

On July 5, 2013 was released a lyrical video containing moving images, which are of the singer in atmosphere ballad as can be seen in some parts of the song. In the mid-end of the "Lyric Video" and positive to see the album of Anitta almost at the end of the Lyric Video.^[10]

Synopsis

The plot takes place in a typical São Paulo nightclub, at the beginning of the video a logo appears written.^[11] Today there is a Talitta show and then the electric beats on the wall of the place, in a dark and dirty corridor appears Anitta chewing a chewing gum, soon Then Talitta appears on the stage trying to show the audience that he can be sexy, the scenes go from Talitta to Anitta.^[12] Anitta moves into a room to work at the nightclub, and in that regard, Talitta sings the sub-chorus of the song on stage, soon after, Anitta begins serving customers, people start complaining about Talitta's performance, Anitta ends up cheering on her Beat of the music, and audiences begin to realize that Anitta is far better than Talitta on stage, people at the nightclub begin to play scraps of paper in Talitta, and booing against Talitta increases, Anitta's friends tell her Climb on the bench to demonstrate what she knows how to do, Anitta begins to let go, Talitta observes Anitta with a look of envy, soon after the dancers who were on stage with Talitta begin to be ashamed of her and then leave, Anitta appears on a bench dancing to the sound of the chorus of the song, Talitta leaves slowly of the indignant stage.

Almost in the penultimate chapter of the video, Anitta descends from the bench, and starts walking on the seduced nightclub and throwing herself into the crowd, climbs on the stage where Talitta was, and begins to sing and dance with her friends, people from the club begin to stay More excited about the performance of Anitta, then appears Talitta crying on a ladder with her dancers, The plot ends with Anitta leaving the stage slowly, the video closes with the Microphone on the stage.^[13]

Commercial performance

As well as Show das Podererosas, the song also came first in Itunes Brasil and fourth in Brasil Hot 100 Airplay.^[14][15]

Track listings

Charts

References