Munchy's

Munchy Food Industries Sdn Bhd
Industry Food processing, snack
Founded 1991 (1991) in Batu Pahat, Johor, Malaysia
Headquarters Tongkang Pecah, Batu Pahat, Malaysia
Key people
 CK Tan
Products Biscuits, cookies
Owner Munchy Food Industries Sdn Bhd
Number of employees
 1,000+[1]
Website www.munchys.com

Munchy Food Industries (commonly known as Munchy's) is a Malaysia-based snack food manufacturer with presence in over 60 countries around the world.[2] Its group headquarters is in Batu Pahat and its corporate headquarters is in Klang. Munchy's has offices in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Malacca City, Kota Kinabalu, Kuching and international offices in Singapore and Thailand.[3]

History

Establishment

Munchy's started in 1991, in a small town in the South of Malaysia, Batu Pahat. The Munchy's origins started with the two brothers SK Tan and LK Tan setting up Munchy Food Industries. With an initial investment of RM80,000 the brothers developed the company to its current state, with the involvement of their siblings, CK Tan and Net Tan.

Munchy's production capacity increased by the year as the brothers worked towards their goal to market Munchy's globally.[4] The first destination for international expansion was South Africa. Subsequently, the brothers established a partnership with a reputable MNC chocolate company that allowed them to extend Munchy's product range to include chocolate wafers.

International expansion

In 1996, Munchy's factory was built in Johor, Malaysia, with 120,000 sq ft (11,000 m2) of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits.

Munchy's Factory

Today, Munchy's owns a production plant and warehouse facility in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than 300,000 sq ft (28,000 m2) and is outfitted with:

A 120,000 sq ft (11,000 m2) warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution.

All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs (Stock-Keeping Units) under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch.

1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution.

Operations

Munchy Food Industries Sdn Bhd remains the manufacturing and group headquarters for the Munchy's brand. Munchy's maintains branches in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Malacca City, Kota Kinabalu, Kuching and international offices in Singapore, Thailand and Indonesia.[3]

Munchy's Klang Office

MunchWorld Marketing Sdn Bhd, was established as Munchy's marketing arm and sole distributor of Munchy's products.

Product availability

  • Bangladesh
  • Hong Kong
  • Indonesia
  • Iraq
  • Libya
  • Mauritius
  • Nepal
  • Singapore
  • South Africa
  • South Korea
  • Thailand
  • Brunei
  • Taiwan
  • Bahrain
  • Mongolia
  • India
  • Yemen

Further reading

References

  1. ↑ "Munchy's". Munchys. Retrieved 3 March 2015.
  2. ↑ "Munchy's does Malaysia Proud". The Star. 20 September 2008
  3. 1 2 "Munchy's". munchys.com. Retrieved 3 March 2015.
  4. ↑ "Munchy's Dream Come True for Tan Brothers". The Star. 1 December 2008.
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