OldTown White Coffee

OldTown Berhad
Traded as MYX: 5201
Industry Coffee house
Founded 1999 (1999) in Ipoh, Perak, Malaysia
Founders Goh Ching Mun
Tan Say Yap
Headquarters Tasek Industrial Estate, Ipoh, Malaysia
Number of locations
 245 outlets[1] (2014)
Area served
 Asia and Oceania
Products
Coffee  • milk tea  • chocolate drink
Revenue Increase MYR 382.172 million[2] (2014)
Decrease MYR 11.748 million[2] (2014)
Total assets Increase MYR 424.074 million[2] (2014)
Total equity Increase MYR 334.331 million[2] (2014)
Owner OldTown Berhad
Subsidiaries
  • White Cafe Sdn Bhd
  • Gongga Food Sdn Bhd
  • White Cafe Marketing Sdn Bhd
  • Emperor’s Kitchen Sdn Bhd
  • Dynasty Confectionery Sdn Bhd
  • Esquire Chef Sdn Bhd
  • Kopitiam Asia Pacific Sdn Bhd
  • Oldtown Singapore Pte Ltd
  • Old Town Kopitiam Butterworth Sdn Bhd
  • Old Town Kopitiam Kuala Lumpur Sdn Bhd
  • Old Town Kopitiam Cheras Sdn Bhd
  • Oldtown Logistics Sdn Bhd
  • Old Town (M) Sdn Bhd
  • Oldtown APP Sdn Bhd
  • Conneczone Sdn Bhd
  • Plus One Solution Sdn Bhd
  • OTK Eatery Sdn Bhd
Website oldtown.com.my

OldTown Berhad (Chinese: 旧街场白咖啡) is Malaysia's largest halal-certified[3] kopi tiam restaurant chain in Ipoh, Perak established since 1999.[4] The company manufactures instant beverage mixes and products, in addition to operating over 237 café outlets throughout Malaysia and the region such as Singapore and China,[5] as well planning to expand into Vietnam and South Korea.[6] In 2005, the company expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name "OldTown White Coffee". OldTown now exports its instant beverage mixes to more than 14 countries.

An OldTown White Coffee Outlet in Taman Permata, Kuala Lumpur.

Domestic market

In 2013, OldTown has 200 stores in Malaysia. The group achieved the 200th outlet in a period of 7 years.[7]

Overseas expansion

A cup of OldTown White Coffee served at one of its Signature outlets.
A cup of Ipoh white coffee in OldTown Kopitiam in Melbourne, Australia.

Singapore

As of 2015, there are 10 OldTown White Coffee outlets in Singapore.[8] These outlets are certified halal by the Islamic Religious Council of Singapore (Muis).

Indonesia

Currently OldTown has 16 outlets in Indonesia in areas such as Java and Bali and plans to triple the number of outlets it has by five years.[8][9]

Australia

OldTown plans to open 40 outlets in Australia in 10 years.[10] In August 2015, Australia's first OldTown outlet was opened at Elizabeth St in Melbourne.[11]

China

As of 2015, OldTown has four café outlets in China.[8]

Awards and recognition

Year Award Category Result Reference
2011 Singapore Franchising & Licensing Association of Singapore (FLA) International Franchisor of the Year Won [12]
2012 Malaysia Malaysia Franchise Awards Won [4]
Franchisor of the Year Won
2015 Singapore Restaurant Association of Singapore (RAS) Epicurean Star Awards Best Local Traditional Cafe Won [13]

See also

References

  1. ↑ "OTB:MK". Bloomberg Business. Retrieved 10 August 2015.
  2. 1 2 3 4 "2014 Annual Report". Retrieved 10 August 2015.
  3. ↑ H Media. The International Halal SME Report Directory 2011/12. Lulu.com. pp. 151–. ISBN 978-967-10758-0-7.
  4. 1 2 "Big brands in Malaysian franchising named at awards". The Star. 27 October 2012. Retrieved 19 November 2015.
  5. ↑ "Our Profile". OldTown Berhad. Archived from the original on 28 March 2016. Retrieved 28 March 2016.
  6. ↑ "Oldtown Berhad (Fantastic homegrown brand)" (PDF). Kenanga Research. Archived from the original (PDF) on 28 March 2016. Retrieved 10 August 2015.
  7. ↑ "Oldtown White Coffee grows to 200 outlets in Malaysia". The Star. 25 April 2013. Retrieved 10 August 2015.
  8. 1 2 3 C. S. Cheah (4 February 2015). "We are Apolitical: Old Town White Coffee". Bloomberg Television. Retrieved 4 February 2015.
  9. ↑ "OldTown strengthens presence in Indonesia". The Sun. 24 June 2014. Archived from the original on 28 March 2016. Retrieved 24 June 2014.
  10. ↑ "Oldtown to open Australia in 2015". The Sun. 21 May 2014. Archived from the original on 28 March 2016. Retrieved 22 May 2014.
  11. ↑ "OldTown White Coffee brings Melbourne's Elizabeth St to a standstill". Bernama. Astro Awani. 23 August 2015. Archived from the original on 28 March 2016. Retrieved 23 August 2015.
  12. ↑ "Coffee chain wins franchise award". AsiaOne. 9 September 2015. Archived from the original on 28 March 2016. Retrieved 19 November 2015.
  13. ↑ "OldTown White Coffee triumphs at Singapore's Epicurean Star Awards". Today Online. The Malay Mail. 19 November 2015. Archived from the original on 28 March 2016. Retrieved 19 November 2015.

External links

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