MTV India
MTV India | |
---|---|
Launched | 28 October 1996 |
Owned by | Viacom 18 |
Picture format |
576i (SDTV) 1080i (HDTV) |
Slogan | Stay Raw. |
Country | India |
Language | Hindi & English |
Broadcast area | South Asia |
Headquarters | Mumbai, India |
Sister channel(s) | VH1 India, Nickelodeon India, Sonic, Colors |
Website | Official website |
Availability | |
Satellite | |
Airtel digital TV (India) | Channel 380 |
Big TV (India) | Channel 703 |
Dialog TV (Sri Lanka) | Channel 41 |
DirecTV (U.S.) | Channel 2006 |
Dish Network (U.S.) | Channel 776 |
CanalSat Maurice (Mauritius) | Channel 141 |
Dish TV (India) | Channel 308 |
Tata Sky (India) | Channel 807 |
Optus D2 (Globecast Australia / New Zealand) | 12519 V 22500 3/4 (Irdeto Encryption) |
Videocon d2h (India) | Channel 521 |
Cable | |
First Media (Indonesia) | Channel 176 |
UCS (Bangladesh) | Channel 9 |
Fastway (India) | Channel 321 |
In Digital (India) | Channel 251 |
Asianet Digital TV (India) |
Channel 544 (SD) Channel 843 (HD) |
IPTV | |
PEO TV (Sri Lanka) | Channel 67 |
mio TV (Singapore) | Channel 658 |
My.T (Mauritius) | Channel 55 |
now TV (Hong Kong) | Channel 779 |
MTV India is the Indian version of MTV, a channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. MTV India is one of the oldest music television networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful there. MTV India is one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka. Most of the programming on the channel is in Hindi.[1]
MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), reality television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars).
MTV India has its office in Vile Parle in Mumbai.
Partnerships
The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET, MAX, SAB, Aaj Tak, NDTV India, NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo, Discovery Science, and NDTV 24x7.
The channel is also available as a standalone on CAS networks.
Music to reality
Of late MTV India has put a greater focus on reality shows(as MTV has internationally; as reality shows have become wildly popular), which can make one wonder why the initials of the channel stand for Music Television. The show MTV-Roadies seems to have eclipsed the entire MTV India with a series of reality shows.
MTV India broadcasts many famous television programs, for people with varied interests. Its main emphasis is on music based entertainment and reality shows, such as the wildly popular Jersey Shore and Teen Mom. Of late, it has also ventured into youth-based fiction dramedies with India's first youth-based sitcom, MTV Reality Stars, which captures the comedy and chaos in the showbiz industry.
Programming
The following shows have been broadcast on MTV India:
- Bacardi Music CDs Legacy Competition
- Coke Studio @ MTV
- Idea! MTV VJ Hunt
- India's Next Top Model
- MTV Bachelor Pad
- MTV Big F
- MTV Breakfast Beats
- MTV Bring on the Night - a fiction series
- MTV Crunch 2
- MTV Fanaah
- MTV Fanta Fantastic Five
- MTV Films
- MTV Girls Night Out
- MTV Gone in 60 Seconds
- MTV Girls On Top
- MTV Haunted Weekends
- MTV He Ticket
- MTV Heart Attack
- MTV Angels of Rock
- MTV Hits
- MTV Jhand Hogi Sab Ki
- MTV Jump
- MTV Kaisi Yeh Yaariyan
- MTV Kickass Mornings
- MTV Love School
- MTV Nuon Making The Cut
- MTV One Short Plot
- MTV Pyaar Vyaar and All That
- MTV Rann VJ Run
- MTV Remix Ride - Airs old pop remix songs from 90s and 2000s
- MTV Roadies - an adventure reality series, with bikers traveling across the country
- MTV Rock On
- MTV Rush
- MTV Sound Trippin - a music show
- MTV Splitsvilla - a dating reality show
- MTV Stripped
- MTV Stuntmania - a biking stunt show hosted by stunt director Allan Amin
- MTV Style Check
- MTV Traffic
- MTV True Life
- MTV Unplugged
- MTV Warrior High
- MTV Wassup - voice of Youngistaan
- MTV Webbed
- MTV Webbed 2
- MTV What the Hack! - co-hosted by Ankit Fadia
- MTV Why So Cyrus?
- MTV Campus Diaries
- Nano Drive with MTV
- Time Out With Imam
- Teacher's and MTV Aquanoon party[2]
VJs
VJs serve as hosts of MTV shows. A few of the popular VJs are listed below.
- Bani J
- Siddharth Bhardwaj
- Mahesh Bora
- Cyrus Broacha
- Rhea Chakraborty
- Jose Covaco
- Anusha Dandekar
- Jahemant
- Ayushmann Khurrana
- Rajiv Laxman
- Gaelyn Mendonca
- Raghu Ram
- Rannvijay
- Cyrus Sahukar
- Yudishthir Urs
- Krissann Barretto
- Ayesha Adhlaka
- Nikhil Chinnappa
- VJ Zerux
- Varun Sood
Awards
The MTV India awards include the following.
- Fully Faltoo Film Awards
- Lycra MTV Style Awards
- MTV Immies
See also
References
- ↑ Mahajan, Vijay; Banga, Kamini (2005-09-14). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
- ↑ "Teacher's and MTV Aquanoon party". Retrieved 8 February 2013.