Hall & Partners
 | |
| Subsidiary of Omnicom Group | |
| Industry | Market Research |
| Founded | 1991 |
| Headquarters | London with offices in New York, Los Angeles, Chicago, Salt Lake City, Seattle, Melbourne, Sydney, Singapore, Tokyo, and Delhi. |
| Website | www.hallandpartners.com |
Hall & Partners is a brand and communications research agency with offices in London, New York, Los Angeles, Seattle, Chicago, Salt Lake City, Sydney, Melbourne, Singapore, Tokyo, and Delhi. They also maintain a network of global partners for conducting internationally focused work.
The agency specializes in brand & communications research, specifically in the following areas:
- Brand positioning & strategy
- Communications strategy
- Channel planning
- Creative development & copy testing
- In-market tracking & modeling
Their supposed "expertise" includes packaged goods, consumer services, business-to-business, e-brands, government and charity groups, consumer/business technology, and automotive; they also have a specialist healthcare/pharmaceutical division.
In 2003, Hall & Partners became a member of the Omnicom Group.[1]
In the news
Recently an independent survey was conducted to determine the top-rated U.S. market research firms of 2006. Out of 400+ suppliers of market research and modeling services mentioned, Hall & Partners received the highest aggregate ratings in its class, as well as top scores for Overall Satisfaction and Value for Money. The survey spoke to 174 department heads responsible for buying research at their companies, and was conducted jointly by Prevision Survey Corporation and Inside Research from June 2007 to August 2007.[2]
In the UK, a Sunday Times poll declared Hall & Partners UK one of the 100 best small companies to work for in 2007 - the only market research firm to be featured in the list.[3] Also, in what appeared to be an industry first, Hall & Partners UK sponsored its own taxi cab to conduct impromptu qualitative work on the road. The cab offers free rides to regular people on the street in exchange for their honest opinions on brands, advertising and hot topics.[4]
References
- ↑ DAS. Retrieved 2007-08-21. Archived June 24, 2007, at the Wayback Machine.
- ↑ Davidson, T. (2007). "2006 Survey of Market Research Supplier Quality and Value". Prevision Corp: 3, 7, 14.
- ↑ "Research Live". Retrieved 2007-09-21.
- ↑ "Research Live". Retrieved 2007-09-21.