Bharatiya Janata Party campaign for Indian general election, 2014

Abki Baar Modi Sarkaar
Campaign	Indian general election, 2014
PM Candidate	Narendra Modi Prime Minister of India
Affiliation	Bharatiya Janata Party
Status	Prime Ministerial candidate : 13 September 2013 Head of poll campaign : 10 June 2013
Key people	Amit Shah(Party President) Murli Manohar Joshi(Manifesto Committee) Nitin Gadkari(Vision Document)
Slogan	Ek Bharat, Shreshtha Bharat Meaning: United India, Great India Sabka Saath, Sabka Vikas Achhe din aane waale hain!
Chant	Jan-Jan Modi, Ghar-Ghar Modi Abki Baar Modi Sarkar Meaning: Time for Change, Time for Modi.
Website
www.bjp.org www.india272.com

This article is part of a series about Narendra Modi

Early life and education Public image Early political career Gujarat Legislative Assembly 2002 2007 2012 Prime Minister of India Campaign Achhe din aane waale hain Modi Aane Wala Hai Swearing-in Council of Ministers Timeline Mann Ki Baat International trips National policy  Union budgets 2014 2015 2016 Railway budgets 2014 2015 2016 Social/Rural Schemes Antyodaya Beti Bachao, Beti Padhao Sukanya Samriddhi Ujjwala OROP Housing for All Adarsh Gram Yojana Gram Jyoti Soil health cards UDAY Krishi Sinchai Jeevan Pramaan DELP HRIDAY Economy/Financial Reforms Atal Pension Yojana Demonetisation of 500/1000 notes Expenditure management commission Income declaration scheme, 2016 JAM Yojana Jan Dhan Yojana Jeevan Jyoti Mudra Yojana New Notes Pradhan Mantri Garib Kalyan Yojana Suraksha Bima Projects Bharatmala Diamond Quadrilateral Bullet Train Sagar Mala Setu Bharatam National Agriculture Market Campaigns Accessible India Digital India Make in India Swachh Bharat Skill India Startup India Unnat Bharat Abhiyan Missions AMRUT Smart cities TB-Mission 2020 Mission Indradhanush Establishments NITI Aayog Statue of Unity War Memorial MUDRA Bank Laws Aadhaar Act Black Money Act GST Constitutional amendment Mines Act National Waterways Act Real Estate Act Road Transport and Safety Bill Securities Laws Act Operation Raahat Foreign policy  Policies Asian South Asian Middle Eastern Neighbourhood first Act East policy India–Pacific Islands Forum Yoga Day New Development Bank Solar alliance SAARC Satellite World Hindi Secretariat BRICS BIMSTEC

The Bharatiya Janata Party (BJP) is one of the two major political parties in India and was the main opposition party during the 15th Lok Sabha. It contested the 2014 parliamentary election as the leading party of the National Democratic Alliance with Narendra Modi as its Prime Ministerial candidate and party president Rajnath Singh as the chief of the election campaign. The important issues during the campaign included rising prices, corruption, the economy, security, infrastructure such as roads, electricity and water.^[1] The party promised a vibrant and participatory democracy, inclusive and sustainable development, quality life, productive youth, globally competitive economy, open and transparent government, pro-active and pro-people good governance in its manifesto.^[2]

Leadership

In March 2013, Narendra Modi was appointed to the BJP Parliamentary Board, the party's highest decision-making body, and was chosen to be chairman of the party's Central Election Campaign Committee.^[3][4] On 10 June 2013, Modi was selected to head the poll campaign for the elections at the national level executive meeting of BJP in Goa.^[5][6] The party's senior leader L.K. Advani resigned from all his posts at the party following the selection. However, Advani withdrew his resignation the next day at the urging of RSS chief Mohan Bhagwat.^[7] On 19 July 2013, a 12-member committee, headed by Modi and under the guidance of former prime minister Atal Bihari Vajpayee, Rajnath Singh and Advani was appointed at the Goa conclave which included Murli Manohar Joshi, M. Venkaiah Naidu, Nitin Gadkari, Sushma Swaraj, Arun Jaitley, Anant Kumar, Thavarchand Gehlot, Ramlal, Madhya Pradesh Chief Minister Shivraj Singh Chouhan, Chhattisgarh Chief Minister Raman Singh and Goa Chief Minister Manohar Parrikar.^[8][9][10] Further sub-committees were made headed by senior party leaders. In September 2013, BJP announced Modi as their prime ministerial candidate for the 2014 Lok Sabha polls.^[11]

A fortnight after he was anointed as BJP's prime ministerial candidate, Narendra Modi on Sunday relinquished the post of election campaign committee chief to which party president Rajnath Singh was appointed.^[12]

Background

The 15th Lok Sabha was due to complete its constitutional term on 31 May 2014. Hence the general election was declared by the Election Commission for the constitution of 16th Lok Sabha in India. The election were held in nine phases from 7 April to 12 May 2014. Following its consecutive defeat in the 2004 and 2009 general elections, BJP had been the principal opposition party in parliament and claimed to secure largest number of parliamentary seats under the leadership of its prime ministerial candidate Narendra Modi who had been gaining ground for a national role after his continued term of 14 years as Gujarat Chief Minister.

Narendra Modi addressing a Bharat Vijay Rally in Kurukshetra in Haryana

Expansion of Alliance

Following the declaration of Modi as the head of the BJP's election campaign, Janata Dal (United) which had been a key ally of NDA for 17 years had walked out of the coalition as it feared Modi's elevation would wean away its Muslim voters.^[12] The parties in and supporting the NDA are listed below with the number of parliamentary constituencies being contested by them :

In Varanasi, Modi also received support from the newly founded Bharatiya Awam Party, which aims to represents Muslim women.^[13]

Issues

Corruption

Corruption is widespread in India. India is ranked 95 out of a 179 countries in Transparency International's Corruption Perceptions Index, but its score has improved consistently from 2.7 in 2002 to 3.1 in 2011.^[14] Historically, corruption has taken the role of a pervasive aspect of Indian politics and bureaucracy. In India, corruption takes the form of bribes, tax evasion, exchange controls, embezzlement, etc. Since the last general election in 2009, the 2011 Indian anti-corruption movement by Anna Hazare, and other similar moves by Baba Ramdev, have gathered momentum and political interest.^[15] The anti-corruption movement activist Anna Hazare began a hunger strike at the Jantar Mantar in New Delhi in August 2011 with the chief legislative aim to alleviate corruption in the Indian government through introduction of the Jan Lokpal Bill. Another aim, spearheaded by Ramdev, was the repatriation of black money from Swiss and other foreign banks.

Economy

Since 1991, when India undertook a series of reforms in the face of a balance-of-payments crisis, the nation has been governed by a broad agreement about its economy. Starting in 2012, India entered a period of more anaemic growth, with growth slowing down to 4.4%. Other economic problems also became apparent: a plunging Indian rupee, a persistent high current account deficit and slow industrial growth. Hit by the US Federal Reserve's decision to taper quantitative easing, foreign investors had been rapidly pulling out money from India though this has now reversed with the Stock market at near all-time high and the current account deficit narrowing substantially. Bloomberg highlighted India's slowing economy amidst a record high current account deficit and a falling rupee in summer 2013. It pointed out to a lack of infrastructure investment and a government increasingly likely to give subsidies the national finances cannot afford just before the election. Other points it mentioned were stagnant policymaking and an inefficient bureaucracy.^[16][17] The economy was the main issue in the campaign.^[18] The lack of a clear mandate as a result of the election could lead to an increase in the price of gold in the country.^[19][20]

Inflation

Inflation remains stubbornly high at 7.55% as of August 2012, the highest amotrade (counting exports and imports) stands at $606.7 billion^[21] and is currently the 9th largest in the world.

Manifesto

A manifesto committee was constituted by the party to frame a manifesto for the general election. It was led by Murli Manohar Joshi and MP Jaswant Singh, MP Yashwant Sinha, former Himachal Pradesh Chief Minister Prem Kumar Dhumal, Sushil Kumar Modi, Shahnawaz Hussain and others as the members of the committee. On 7 April 2014, the day when the first phase of the Lok Sabha polls began, BJP unveiled its election manifesto.^[2] The manifesto covered a wide range of issues ranging from economic growth to social sector problems. The manifesto focused on improving the country's economy and infrastructure, ending policy paralysis and curbing widespread corruption. The manifesto sought to achieve following aims :

• Price rise: Manifesto proposed to lower inflation by taking steps such as, special Courts to stop hoarding and black marketing, setting up a Price Stabilization Fund, evolving a single 'National Agriculture Market, leveraging on technology to disseminate real time data, area specific crops and vegetables linked to food habits of the people.
• Corruption: The BJP said that to eliminate the scope of corruption, it will emphasise on technology enabled e-Governance. Apart from that public awareness, policy-driven governance and simplification of the tax regime have also been cited as solutions to the problem of corruption.
• E-Governance: There was a special mention of e-governance and IT as an enabler of empowerment. The manifesto said that BJP will focus on increasing the penetration and usage of broadband across the country, leverage technology for e-Governance, generate IT based jobs in rural and semi-urban areas, use mobile and e-Banking to ensure financial inclusion.
• Open Government and Accountable Administration: The manifesto said that Administrative reforms will be a priority for the BJP if it comes to power in the elections. The measures will include digitisation of government records, opening up government to draw expertise from the industry, academia and society into the services. BJP also emphasised that the hallmarks of its governance model would be People-centric, Policy driven, Time bound delivery, Minimum Government, Maximum Governance.

The manifesto reiterated BJP's stand to explore all possibilities within the framework of the Constitution to facilitate the construction of the Ram Temple in Ayodhya. Touching the other contentious issues like abrogation of Art 370 giving special status to Jammu & Kashmir and enactment of Uniform Civil Code were included in the manifesto. The manifesto gave high priority to revival of growth and job creation, but remained silent on the number of jobs to be created. It said no to FDI in multi-brand retail but said that FDI will be allowed in sectors wherever needed for job and asset creation, infrastructure and acquisition of niche technology and specialised expertise. The party promised to set up a Price Stabilisation Fund to check inflation, ensure fiscal discipline and pursue banking sector reforms to deal with the problem of rising bad loans. The manifesto said that a dedicated fund will be created for integrated development of Himalayan region. BJP promised to bring all states on board to implement GST. The manifesto promised launch of Diamond Quadrilateral project of high speed train network and it sought to develop freight and industrial corridors and boost development of coastal areas through 'Sagar Mala project.^[22][23][24]

Rallies

Modi addressing his first rally after being declared as the Prime Ministerial candidate of the NDA at Rewari, Haryana.

Narendra Modi addressing a 3D rally during 2014 Indian general elections.

The BJP tried to redefine the idea of election rallies by pitching in experts from event management companies, advertisement firms and using technology for the maximum impact. The rallies were organised like a corporate event with the party employing all the tools to reach out to the voters.^[25] Beginning on 26 March, The PM candidate Narendra Modi is planned to address 185 'Bharat Vijay' rallies across the country covering a total of 295 constituencies. Apart from the prime ministerial candidate of BJP, party president Rajnath Singh is also expected to address about 155 to 160 election rallies in various constituencies. Senior leaders of the party L. K. Advani, Sushma Swaraj, Arun Jaitley and Murli Manohar Joshi and Chief Ministers of Madhya Pradesh, Chhattisgarh, Rajasthan and Goa will also campaign in many constituencies.^[26]

Parliamentary candidates

The BJP fielded as many as 427 candidates and a total of 543 candidates including the parties in NDA. The prime ministerial candidate Narendra Modi's candidature was fielded from Varanasi, Uttar Pradesh.^[27] At the same time, Modi will also be fielded from Vadodara^[28] in his home region of Gujarat. L. K. Advani was given the Gandhinagar seat from Gujarat. BJP president Rajnath Singh shifted to Lucknow away from home constituency of Ghaziabad. Arun Jaitley, who is contesting for the Lok Sabha seat for the first time, is fielded from Amritsar. Party leader Sushma Swaraj is contesting from home constituency of Vidisha. Party's vice-president Smriti Irani was fielded from high profile constituency of Amethi. Nomination of BJP candidate S. Gurumurthy was rejected from Niligiris for failing to submit mandatory forms during his nomination.^{[29][30][31][32][33][34]}

Controversies

The move to field Arun Jaitley from Amritsar was controversial as incumbent MP Navjot Singh Sidhu was unhappy with not being allocated the constituency. Yet he said that as Jaitley was his guru and he would accept the decision, but would not run from any other constituency. His wife, BJP MLA from Amritsar East Navjot Kaur, welcomed Jaitley to the city.^[35] The reason for not allocating the ticket to Sidhu was said to be because of his spat with the Shiromani Akali Dal, Punjab Chief Minister Parkash Singh Badal and party President Sukhbir Singh Badal, as well as other BJP personnel.^[36] Likewise, Jaswant Singh was reported to be seeking a seat from his native Barmer, Rajasthan. He threatened to leave the party and run as an independent. On 21 March, he filed his nomination papers as an independent candidate from Barmer.^[37] Instead, former INC members Colonel Sonaram Choudhary became the BJP candidate from the constituency. Rajasthan Chief Minister Vasundhara Raje spoke at his nomination in saying to Singh: "A family is a family and we have to be together. Don't leave the party, please accept what the party does."^[38] L. K. Advani was upset at the decision to be fielded from Gandhinagar, the capital of Gujarat, from where he incumbent and instead wanted to run from Bhopal, Madhya Pradesh.^[39]

A controversy erupted when BJP General Secretary and a close aide of Narendra Modi, Amit Shah was seen as saying that the upcoming general election was an opportunity to seek "revenge for the insult" inflicted during the riots in Muzaffarnagar in Uttar Pradesh last year. He said that "The elections in Uttar Pradesh, especially in western Uttar Pradesh, is an election for honour, for seeking revenge for the insult, and for teaching a lesson to those who committed injustice."^[40] The INC and AAP complained to Election Commission seeking action under section 125 of the Representation of Peoples Act, 1951, which calls for the immediate registration of an FIR and Amit Shah's arrest for committing an offence by spreading communal hatred.

In addition to these, several of the Facebook pages and websites such as The Frustrated Indian,^[41] OPIndia (location domain Scottsdale-Arizona) and India Against Corruption fanpage,^[42] were declared to managed by BJP IT cell. The number tolled to as many as 16 websites, several facebook accounts from Vietnam & Indonasia, many Twitter accounts and the alike.

Chai Pe Charcha

Narendra Modi talking to the volunteers of Mission India272+ during 2014 Indian general elections

Chai Pe Charcha (Hindi phrase for discussion over tea) is an innovative campaign organised by the BJP along with the Citizens for Accountable Governance, a political advocacy group founded by election strategist Prashant Kishor. Citizens for Accountable Governance supported by I Support Narendra Modi team, in this campaign, the BJP's prime ministerial candidate for 2014 General Elections, Narendra Modi, interacts with people at a tea stall in the predetermined places using a combination of satellite, DTH, internet and mobile. I Support Narendra Modi helped to bring large number of people to Chai Pe Charcha. ^[43]

List of events

I Support Narendra Modi

"I Support Narendra Modi" (ISN)^[44] was an Indian social advocacy group advocating Narendra Modi as Prime Minister of India.^[45][46][47] ISN used social media tool to mobilize youth during the election and supported initiatives such as blood donation camps along with political activism.^[48]

The ‘I Support Narendra Modi’ (ISN)' movement founded by members Vikas Pandey, Vinod Rai, Hitesh Rangra,Devang Dave,Bijesh Dwiwedy,Hardik Upadhyay,Shailesh Jha and Vikki Giridhar.^{[49][50][51][52]}

I Support Narendra Modi Facebook fan page listed among top 10 pages in the world in Political category with 1 crore followers.^[53]

See also

• Modi Aane Wala Hai, the campaign song

References

External links

• Bharatiya Janata Party - Election Manifesto for 2014 General Elections
• Bharatiya Janata Party - List of candidates for 2014 General Elections

Indian general election, 2014
Constituencies MPs elected Opinion polling Parties Results Timeline
(15th Lok Sabha) Incumbent Prime Minister: Narendra Modi (16th Lok Sabha)
Parliamentary Candidates	NDA UPA Left Front CPI(M) AIFB LDF
Prime ministerial candidates	Narendra Modi (BJP)
Leaders	Arun Jaitley Jayalalithaa L. K. Advani Manmohan Singh Narendra Modi Rahul Gandhi Rajnath Singh Sonia Gandhi Sushma Swaraj
Parties	National Parties : BJP BSP CPI CPI(M) INC NCP State Parties : AAP AIADMK AIFB AITC BJD DMK HJC INLD JD(S) JD(U) JKNC JMM JVM Loksatta MNF NPF NPP RJD RLD RSP SP SS TDP TRS YSR Congress
Party Leaders	National Parties : Mayawati Prakash Karat Rajnath Singh S. Sudhakar Reddy Sharad Pawar Sonia Gandhi
Campaign	Campaigning BJP (Prashant Kishor) Congress
States	Andhra Pradesh Arunachal Pradesh Assam Bihar Chhattisgarh Delhi Goa Gujarat Haryana Karnataka Kerala Maharashtra Manipur Meghalaya Nagaland Odisha Tamil Nadu Tripura Uttar Pradesh