XHTO-FM

XHTO-FM
City Ciudad Juárez, Chihuahua (state), Mexico
Broadcast area El Paso, Texas(U.S.A.)/Ciudad Juárez, Chihuahua (Mexico)
Branding 104.3 HITfm
Slogan Always At Least 18 Songs In A Row!
Frequency 104.3 MHz
First air date 1968
April 7, 1970 (concession)
Format Contemporary Hit Radio
ERP 28.71 kW[1]
Owner Grupo Radio México
(Frecuencia Modulada de Ciudad Juárez, S.A. de C.V.)
Website www.hitfmradio.com

XHTO-FM, also known as "104.3 HITfm", is a Contemporary Hit Radio/Top 40 radio station serving the El Paso, Texas, area of the United States. The station is owned by Grupo Radio México (GRM Communications in USA) whose community of license is Ciudad Juárez, Chihuahua, Mexico. While its transmitter is in Mexico, XHTO broadcasts in Engilsh and it maintains its studios and sales office in El Paso.

History

XHTO was originally owned by Joaquín Vargas Gómez, founder of MVS Radio.

XHTO, which originally was a Spanish contemporary outlet, changed to an English-language top 40/contemporary hit radio (CHR) format in 2001. By 2003, it shifted directions to rhythmic contemporary music to compete directly against KPRR. As of September 2013, the station is back to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to Mediabase as a mainstream Top 40.

References


This article is issued from Wikipedia - version of the 11/21/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.