Whistles
 | |
| Public | |
| Industry | Fashion |
| Founded | 1976[1] |
Number of locations | 46 (March 2016) |
| Products | Clothing, Accessories |
| Parent | Foschini Group |
| Website | Whistles |
Whistles is a clothing brand with 46 stores across the UK. It was founded in the 1976 by Lucille and Richard Lewin.
In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive.[2]
In March 2016, Whistles and its 46 shops was bought by the South African retailer, Foschini Group.[3]
Style
In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air".[4] Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."[4]
References
- ↑ "Whistles - FashioEncyclopedia.com". Retrieved 9 October 2015.
- ↑ Davey, Jenny (2008-02-03). "Return of fashion queen Jane Shepherdson". Times Online. London. Retrieved 2008-06-13.
- ↑ http://www.theguardian.com/business/2016/mar/24/whistles-bought-by-south-africas-foschini-group
- 1 2 Long, Carola (2008-09-08). "Belles and Whistles". The Independent. Retrieved 2008-12-17.