What's the Future of Business?
 | |
| Author | Brian Solis |
|---|---|
| Country | United States |
| Language | English |
| Subject | Business, Social media, Marketing |
| Genre | Non-fiction |
| Publisher | Wiley |
Publication date | March 11, 2013 |
| Pages | 224 |
| ISBN | 978-1118456538 |
| Preceded by | The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution |
What's the Future of Business?: Changing the Way Businesses Create Experiences is a marketing and business book by the speaker, digital analyst, and author Brian Solis.[1] The book uses infographics and illustrations as well as text to diagnose the changing landscape of business and the role shared experience will play in a new age of consumerism.[2] Solis studied UX to create what he calls an "analog app," basing the book on a virtual slider that helps readers navigate the contents of the book similar to the way an app works.[3]
Synopsis
What's the Future of Business? has seventeen chapters.[4] Quotations from successful businesspeople, authors, and thinkers introduce each chapter, including Paulo Coelho, Oliver Wendell Holmes, Jr., and James MacGregor Burns.[5]
Infographics and cartoons from graphic artist Hugh MacLeod of GapingVoid are presented throughout to illustrate key points in the text.[6] The book is shaped like a coffee table book, but includes more text than most books of that sort.[7]
In the last chapters, Solis introduces four moments of truth that businesses go through during digital shared experience.[8] These four moments of truth are:
1. Zero moment of truth
2. First moment of truth
3. Second moment of truth
4. Ultimate moment of truth[8][9]
References
- ↑ Dooley, Roger (March 11, 2013). "What's the Future of Business?". Forbes.
- ↑ Leary, Brent (April 5, 2013). "Brian Solis of "What's the Future (WTF) of Business:" Creating Customer Experiences". Small Business Trends.
- ↑ Baradell, Scott. "Brian Solis Asks WTF (What's the Future) of Business". MediaOrchard.
- ↑ Solis, Brian (2013). What's the Future of Business?: Changing the Way Businesses Create Experiences. Wiley. p. 224. ISBN 111845653X.
- ↑ Allison (March 28, 2013). "What's the Future of Business? Changing the Way Businesses Create Experiences". Blogworld.
- ↑ Shah, Rawn (March 8, 2013). "Review: Brian Solis's '[What's The Future] Of Business'". Forbes.
- ↑ "Brian Solis Answers Questions About the Future of Business". PRWeb. March 12, 2013.
- ↑ "WTF Media Profile". Scribd.