WYRB

WYRB
City Genoa, IL
Broadcast area Rockford
Branding Power 106.3
Slogan "Today's Hits & Hip-Hop"
Frequency 106.3 FM (MHz) (also on HD Radio)
Format Rhythmic Contemporary
ERP 3,800 watts
HAAT 126 meters
Class A
Facility ID 21202
Callsign meaning W Your R&B (Previous Meaning)
Owner Dontron, Inc. (Subsidiary, Crawford Broadcasting Co.)
Website http://www.mypower106.com/

WYRB, known locally as Power 106.3 FM is an Rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting.

Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as a Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”[1]

WYRB broadcasts in HD.[2]

References

  1. ↑ "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)
  2. ↑ http://hdradio.com/station_guides/widget.php?id=1

Coordinates: 42°04′26″N 88°49′23″W / 42.074°N 88.823°W / 42.074; -88.823

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