WVVR

WVVR

City	Hopkinsville, Kentucky
Branding	The Beaver
Slogan	"Welcome to Beaver Country"
Frequency	100.3 FM (MHz)
First air date	July 1, 1960 (1960-07-01)
Format	Country
ERP	100,000 Watts
HAAT	305 meters
Class	C0
Facility ID	73970
Transmitter coordinates	36°56′58″N 87°40′18″W / 36.94944°N 87.67167°W / 36.94944; -87.67167
Former callsigns	WKOF-FM (1960-1986) WZZF (1986-1994) ^[1]
Owner	Saga Communications of Tuckessee, LLC
Website	http://www.thebeaverfm.com/

WVVR (100.3 FM, "The Beaver") is a radio station licensed to serve Hopkinsville, Kentucky. The station is owned by Saga Communications of Tuckessee, LLC. It airs a Country music format.^[2]

History

WVVR-FM went on the air in 1960 as WFOF-FM with several call sign changes through the years including WKSD-FM, WKOA-FM, WYKH-FM, WZZF-FM & WBVR-FM. the station was purchased in 1977 by a group of Hopkinsville, KY investors, with Hal King serving as the manager. WKOA became WYKH- meaning "Your Kentucky Home"- which switched to a solid gold format in 1986 after John N. Hall III bought the station. The next year the station became WQKS- "Kiss FM" to reflect a new urban contemporary format.

Over time the station programmed beautiful music, stereo rock and contemporary hit radio. The station known as K-100, became Z-100 when the call letters changed to WZZF-FM in 1986.

The station was purchased by WRUS, INC., of Russellville, KY (a former division of Forever Broadcasting at the time). WZZF had been oldies but changed call letters to WVVR-FM when it joined with WMJM to pick up the former WBVR-FM country music format.^[3] WBVR-FM in Bowling Green-Russellville, KY was considered to be the "Original Beaver" radio station. The Bowling Green station had far less power and was separate until its purchase later on after the "Beaver Branding" on WVVR. The original station "Hook Phrase" was, "The Beaver 1-oh-1 FM!". That changed after the tower and frequency were sold to Clear Channel in Nashville, Tennessee. That is when the station adopted the equally powerful 100.3 FM frequency on the analog radio dial. Afterward, the station was to be known as, "The Beaver 100.3!" Some "Hook & Catch Phrases" used by the station are/were, "Today's Best & MOST Country", "The Big Money-Beaver Country FM", and others just to name a couple. In the late 1990s, the station moved out of its studios in Russellville, Kentucky & moved into new studios located in downtown Hopkinsville, Kentucky. That all changed after the sell off from Forever Broadcasting when the station was then moved to a brand new location in Clarksville, Tennessee along with the other main Clarksville station including WCVQ.

The station has been assigned these call letters by the Federal Communications Commission since July 1, 1994.^[1]

Former On Air Personalities include:

Scooter Davis (currently mornings at WBVR in Bowling Green)
Myla Thomas (currently mornings at WBVR in Bowling Green)
Radio Rusty (Engineer for WFGS in Murray, KY)
Steve Meredith aka "Roy Calhoun"
Dylan "The Country Music Thriller" Miller
Bailey Brooks (currently at WVVR as morning show co-host)
Cheyenne Rivers
Michael Davis (currently at WFGS in Murray, KY)
Marc Green
Shannon Presley (currently at WBVR in Bowling Green)
Alan Austin (currently at WBVR in Bowling Green)

References

1 2 "Call Sign History". FCC Media Bureau CDBS Public Access Database.
↑ "Winter 2008 Station Information Profile". Arbitron.
↑ Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122.

External links

Radio stations in the Clarksville, Tennessee–Hopkinsville, Kentucky market

By AM frequency	540 610 650 790 830 1110 1230 1300 1370 1400 1430 1480 1510

By FM frequency	88.3 89.3 90.3 91.9 92.9 94.3 95.5 96.3 97.5 97.9 98.7 99.1 100.3 100.7 101.1 101.9 102.5 103.3 104.5 105.9 106.5 107.5 107.9

By callsign	W256CI W264CK WAPX-FM WAYQ WCJK WCVQ WGFX WHOP WHOP-FM WHVO WJNA WJXA WJZM WKDF WKDZ WKDZ-FM WKFN WLAC WNKJ WNQM WNRQ WPLN WPLN-FM WPRT-FM WQZQ WRND WRND-FM WRUS WRVW WSIX-FM WSM WSM-FM WUBT WVVR WWH37 WZZP

Nearby radio markets Bowling Green Evansville Jackson Louisville Nashville Owensboro Paducah See also List of radio stations in Tennessee List of radio stations in Kentucky

Country radio stations in the state of Kentucky

Stations	WAIN-FM – Columbia WAMZ – Louisville WANY – Albany WANY-FM – Albany WBIO – Philpot WBKR – Owensboro WBRT – Bardstown WBUL – Lexington WBVR – Auburn WCBL – Benton WCCK – Calvert City WCPM – Cumberland WCYN-FM – Cynthiana WCYO – Irvine WDGG – Ashland WDHR – Pikeville WEKG – Jackson WEZJ-FM – Williamsburg WFKN – Franklin WFKY – Frankfort WFLE – Flemingsburg WFLE-FM – Flemingsburg WFMW – Madisonville WFTG – London WGGC – Bowling Green WGKY – Wickliffe WGOH – Grayson WGRK-FM – Greensburg WHBN – Harrodsburg WHHT - Cave City WHSX – Edmonton WIKI – Carrollton WJKY – Jamestown WJRS – Jamestown WKCA – Salt Lick WKDO – Liberty WKDO-FM – Liberty WKDP-FM – Corbin WKDQ – Henderson WKDZ – Cadiz WKKS – Vanceburg WKLB – Manchester WKMO – Lebanon Junction WKVN – Morganfield WKWY – Tompkinsville WKYA – Greenville WKYQ – Paducah WKYR – Burkesville WLKS-FM – West Liberty WLLE – Mayfield WLOC – Munfordville WLSI – Pikeville WLSK – Lebanon WLVK – Fort Knox WLXO – Stamping Ground WLXX – Lexington WLYE – Glasgow WMDJ – Allen WMJL – Marion WMKZ – Monticello WMMG – Brandenburg WMMG-FM – Brandenburg WMSK-FM – Sturgis WNES – Central City WNKR – Williamstown WQNU – Lyndon WRKA – Louisville WRLV-FM – Salyersville WRUS – Russellville WRVK – Mount Vernon WSEK – Burnside WSEK-FM - Burnside WSGS – Hazard WSIP – Paintsville WSKV – Stanton WTKY – Tompkinsville WTKY-FM – Tompkinsville WUCO – Morganfield WULF – Hardinsburg WVKY – Shelbyville WVLC – Mannsville WVLE – Scottsville WVVR – Hopkinsville WWAG – Mckee WWEL – London WWKY – Providence WXAM – Buffalo WXBC – Hardinsburg WYGY – Fort Thomas WXMZ – Hartford WZAQ – Louisa

Defunct:	WFUL – Fulton

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Kentucky

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