WTRY-FM

WTRY-FM

City	Rotterdam, New York
Broadcast area	Capital District and Mohawk Valley
Branding	98.3 TRY
Slogan	The Capital District's Greatest Hits
Frequency	98.3 MHz (also on HD Radio) 98.3-2 MHz 80s Hits (HD Radio)
First air date	1987 (as WNYJ)
Format	Classic Hits Christmas music (Nov.-Dec.)
ERP	6,000 watts
HAAT	97 meters
Class	A
Facility ID	8563
Callsign meaning	TRoY (former call sign of 980 AM, now WOFX, which is licensed to Troy)
Former callsigns	WDNZ (1986, not on-air) WERV (1986-1987, not on-air) WNYJ (1987-1989) WSHZ (1989-1992) WTRY-FM (1992-1994) WYSR (1994-1996)
Owner	iHeartMedia, Inc. (Capstar TX LLC)
Sister stations	WGY, WGY-FM, WRVE, WPYX, WKKF, WOFX
Webcast	Listen Live
Website	983try.iheart.com

WTRY-FM (98.3 FM, "98.3 TRY"), is a classic hits station licensed to Rotterdam, New York and serving New York's Capital District and Mohawk Valley. The station is owned by iHeartMedia, Inc., and broadcasts at 6 kilowatts ERP from a tower in between Altamont and Duanesburg off U.S. Route 20.

Though the 98.3 frequency has only been on the air since 1987 and has offered either an oldies or a classic hits format since 1996, the format was a direct continuation of the oldies format (and the top 40 format from which it evolved) which was previously on 980 kHz, a streak that went back over 40 years. During November and December, the station switches to Christmas music, with the normal classic hits format remaining on its HD2 channel.

History

Pre-launch and early formats

The first decade of the frequency's life was quite unstable; a testament of this can be seen even before the air. In its construction permit stage, 98.3 was to become WDNZ with an early dance/rhythmic contemporary format; however, permit owner Dennis Jackson (now a noted community broadcaster in smaller communities throughout the Northeast) was forced to sell the station before it hit the air. Under new owners, another set of call letters (WERV) came and went before the frequency signed on as adult contemporary WNYJ in November 1987. Being a new frequency, completely satellite-fed, and going up against a surging WKLI-FM, the format was changed in late 1988 to oldies as Cruisin' 98.3, still WNYJ.

98.3/103.5 SHO-FM

In mid 1989, WNYJ was sold and became adult contemporary WSHZ SHO-FM, adding a simulcast on WACS-FM in Cobleskill (which became WSHQ). WSHZ/WSHQ's adult contemporary format was not successful, and in late September 1990, the format was flipped back to oldies, still as SHO-FM (though it was known as Super Hit Oldies SHO-FM in 1990). A few days later, WGY-FM flipped to oldies as well, causing major problems for both WSHZ/WSHQ and WTRY.

First WTRY simulcast/Star 98.3

Looking for a boost, then-WTRY owner Liberty Broadcasting entered into a local marketing agreement with WSHZ in late 1991 and flipped 98.3 to a simulcast of 980. This arrangement proved successful, outlasting WGY-FM (which flipped to a hot adult contemporary format as WRVE in 1994), though by the end of that year the simulcast ended with 98.3 flipping to a 1970s music format, as WYSR Star 98.3. (After 98.3 dropped the Star branding in 1996, the name was reused by WQAR from 1998 to 2013 under a different format.)

Second WTRY simulcast and move to FM

In August 1996, WYSR became an outright sister to WTRY when SFX Broadcasting (which bought Liberty earlier that year) bought WYSR from Jarad Broadcasting. Three months later, the simulcast was restored but with a couple wrinkles: 980 would be simulcasting 98.3 rather than vice versa, and 98.3 broadcast its own morning show while 980 aired the syndicated Imus in the Morning. After Clear Channel purchased AMFM in 2000, the simulcast ended in September of that year, when 980 flipped to sports as WOFX.

Format evolution

WTRY-FM's logo as My Music 98.3

Up to 1999, WTRY's oldies format largely featured music from 1964 to 1969 with several pre-1964 oldies an hour and about one early 1970s hit an hour cutting off at about 1973 with a few exceptions. During the course of 1999, songs up to the late 1970s were mixed in and 1970s music was being played several times an hour cutting a couple 1964 to 1969 songs per hour. In 2001, a few 1980s hits were being mixed into the format being played about once per hour. Later that year pre-1964 oldies began to be cut back to two an hour and by 2002 one per hour. In 2003, the word oldies began to be used less and the station was now focusing on the 1964 to 1975 time period. In 2004, WTRY was now playing about half 1964-1969 songs and about half 1970s songs with a 1980s song mixed in and pre-1964 oldies almost completely gone. By 2005, the station had evolved into more of a classic hits format. Beginning in 2001, WTRY began playing Christmas music around Thanksgiving until some time on December 26 on a wall to wall basis. As time went on this annual tradition began earlier in November.

On December 26, 2007, after its annual temporary Christmas format ended, WTRY surprised its listeners with a switch officially to classic hits, mainly playing songs from the 1970s and 1980s with some '60's songs mixed in, under the My Music slogan. After playing Christmas music from November 1, 2010, the station reverted to oldies of the 1960s and 1970s as of December 27, 2010, in a similar style to sister stations KJR-FM (Seattle) and KLTH (Portland, Oregon). In early February 2011, WTRY continued to evolve towards a more traditional type of oldies format, while facing competition from WPTR, which had just flipped to oldies from contemporary Christian. In November 2011, WPTR became Christian talk station WDCD-FM, leaving WTRY and rimshot WVKZ as the only oldies radio stations in the Capital Region (WVKZ has since become sports radio station WPTR).

logo as Oldies 98.3, 2012-2015

On February 27, 2012, WTRY rebranded as "Oldies 98.3".

On April 29, 2015, WTRY shifted their format to classic hits, branded as "98.3 TRY".^[1]

HD radio operations

In 2005, WTRY-FM upgraded to IBOC digital radio alongside the rest of Clear Channel's Albany stations. On August 17, 2006, WTRY-FM began airing an HD2 channel with a smooth jazz format, which flipped to Cool Oldies with 1950s and 1960s hits in 2007 with the jazz format moving to WRVE-HD2. As of 2011, with the main format reverting from classic hits to oldies, WTRY-FM's HD2 signal now airs an all-80s format.^[2]

References

↑ WTRY Rebrands Radioinsight - April 30, 2015
↑ http://hdradio.com/stations

External links

Query the FCC's FM station database for WTRY

Radio-Locator information on WTRY

Query Nielsen Audio's FM station database for WTRY

Radio stations in the Albany / Schenectady / Troy market

by FM frequency	88.3 89.1 89.7 89.9 90.3 90.7 90.7 90.7 90.9 91.1 91.5 92.3 92.9 93.1 93.5 93.7 94.5 94.7 94.9 95.5 95.9 96.3 96.7 97.3 97.5 97.7 97.9 98.3 98.5 98.5 99.1 99.5 99.9 100.3 100.9 101.3 101.7 101.9 102.3 102.7 103.1 103.5 103.9 104.5 104.7 104.9 105.7 106.1 106.5 107.1 107.7

by AM frequency	590 810¹ 900 930 980 1160 1190 1230 1240 1300 1330 1340 1400 1440 1460 1490 1540 1570

NOAA Weather Radio frequency	162.550

Digital radio	810 980 89.1-1 89.1-2 90.3-1 90.3-2 98.3-1 98.3-2 99.5-1 99.5-2 102.3-1 102.3-2 103.1-1 103.1-2 105.7-1 105.7-2 106.5-1 106.5-2 107.7-1 107.7-2

by callsign	W226AC W235AY W256BU W260CH W284BZ W291BY WABY WAIX WAJZ WAMC WAMC-FM WBAR-FM WBPM WCDB WCKM-FM WCQL WCSS WCTW WDCD WDCD-FM WENT WEQX WEXT WFFG-FM WFLY WFNY WGDJ WGNA-FM WGXC WGY¹ WGY-FM WHAZ WHAZ-FM WHUC WHVP WINU WIZR WJIV WJKE WKBE WKKF WKLI-FM WLJH WMHT-FM WMYY WNYQ WOFX WOPG WOPG-FM WPGL WPTR WPYX WQBJ WQBK-FM WQSH WRIP WROW WRPI WRUC WRVE WSDE WTMM-FM WTRY-FM WVCR-FM WVTL WXL34 WYAI WYJB WYKV WZCR

Defunct stations	WCKL WGFM WHRL WRSA WROW-FM WTRI WXKW

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga See also List of radio stations in New York Albany television Saratoga radio ¹ = Clear-channel stations with extended nighttime coverage.

Classic Hits radio stations in New York

By frequency	1120 1240 1330 1340 1340 1400 1490 (Malone) 1490 (Amsterdam) 92.9 93.3 95.9 96.1 97.1 98.3 98.7 101.1 101.5 101.7 102.1 102.7 102.7 103.1 103.1 103.9 104.1 105.1 105.7 105.9 106.7

By callsign	WALL WBPM WBZO WCBS-FM WCDW WCIZ-FM WCSS WDNY WGMM WGWE WHTT-FM WICY WKAJ WKOL WLGZ-FM WNDR WNYQ WODZ-FM WQSH WSEN-FM WSPQ WTRY-FM WVOS WVOS-FM WXHC WZHD WZOZ WZUN

By city	Amsterdam Auburn Bay Shore Buffalo Canaseraga Corning Dansville Homer Hudson Falls Liberty (WVOS) Liberty (WVOS-FM) Little Valley Malone Malta/Albany Mexico Middletown New York Oneonta Phoenix Plattsburgh Port Dickinson Rome Rotterdam St. Johnsville Saugerties Springville/Buffalo Watertown Webster

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in New York See also Oldies Classic Hits

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox News Radio Fox Sports Radio NBC News Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

Coordinates: 42°44′42″N 74°04′08″W / 42.745°N 74.069°W / 42.745; -74.069

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