WPVL-FM

For the AM radio station in Platteville, Wisconsin, United States, see WPVL (AM).
WPVL-FM
City Platteville, Wisconsin
Broadcast area Dubuque, Iowa
Branding Xtreme 107.1
Slogan Music on the Cutting Edge
Frequency 107.1 MHz
Format Top 40 (CHR)
ERP 4,200 watts
HAAT 120 meters
Class A
Facility ID 35513
Transmitter coordinates 42°41′27.00″N 90°37′26.00″W / 42.6908333°N 90.6238889°W / 42.6908333; -90.6238889
Callsign meaning Platteville[1]
Former callsigns WSWW-FM, WKPL
Owner Morgan Murphy Media
(QueenB Radio Wisconsin, Inc.)
Sister stations WPVL
Website http://x1071.com/

WPVL-FM (107.1 FM, "Xtreme 107.1") is a radio station broadcasting a Top 40 (CHR) radio format Licensed to Platteville, Wisconsin, USA, it serves the Platteville, Wisconsin and Dubuque, Iowa areas. The station is currently owned by Morgan Murphy Media.[2] WPVL's main competition is KLYV "Y105".

History

The station went on the air as WSWW-FM. ("South West Wisconsin"). WSWW-AM and WSWW-FM were owned by Bob and Mary Bodden from 1955-1983. In 1983, the stations were sold to Edward Kramer of Kramer Broadcasting and the call letters were changed to WTOQ-AM and WKPL-FM. In 1995, the stations were sold to an investment group led by Paul Braun. On 1995-09-01, the station changed its call sign to the current WPVL-FM. In 1998, as part of a merger with radio stations WGLR-AM and FM in Lancaster, Wisconsin, the group of stations were bought by Morgan Murphy Media and became known as QueenB Radio.[3]

Station Programming

WPVL-FM mixes local hosts with syndicated programming throughout the broadcast day. Weekend hours contain a mix of local voice-tracking and syndicated shows. WPVL-FM is Dubuque and southwest Wisconsin's home for the syndicated program On-Air with Ryan Seacrest, which airs weekdays from Noon to 4pm. Xtreme 107.1 also carries the syndicated American Top 40 on Weekends.

References

  1. "Call Letter Origins". Radio History on the Web.
  2. "WPVL-FM Facility Record". United States Federal Communications Commission, audio division.
  3. "WPVL Call Sign History". United States Federal Communications Commission, audio division.


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