WLTK

WLTK
City New Market, Virginia
Broadcast area Harrisonburg, Virginia
Staunton, Virginia
Branding "K-LOVE"
Slogan Positive & Encouraging
Frequency 102.9 MHz (since 2012)
First air date 1997[1]
Format Contemporary Christian
Power 2,050 Watts
HAAT 169 Meters
Class A
Facility ID 12600
Transmitter coordinates 38°36′30.0″N 78°54′9.0″W / 38.608333°N 78.902500°W / 38.608333; -78.902500
Former callsigns WEZI (1993-1997)
WBHB-FM (1997-2001)
WLTK (2001-present)[2]
Affiliations K-LOVE
Owner Massanutten Broadcasting Company, Inc.
Sister stations WBTX, WNLR
Webcast WLTK Webstream
Website WLTK Online

WLTK (102.9 FM) is a Contemporary Christian formatted broadcast radio station licensed to New Market, Virginia, serving the Harrisonburg/Staunton area. WLTK is owned and operated by Massanutten Broadcasting Company, Inc.[3]

History

Logo used for WEZI from until November 7, 1997.

Originally starting on the 103.3 FM frequency, the station first took the callsign WEZI on September 15, 1993 and officially launched in 1997 with a Light Adult Contemporary format, branded as "EZ 103".

Logo used for WLTK from August 8, 2001 to February 1, 2010.

On November 7, 1997, WEZI switched its callsign to WBHB-FM and changed the format to Oldies, branded as "Bob 103.3", and later went by "B-103.3"

On August 8, 2001, WBHB-FM swapped callsigns and formats with WLTK at 96.1 FM, becoming a Contemporary Christian format, branded as "X103 The Cross". WBHB-FM remained on 96.1 FM until February 7, 2005, when the WBHB-FM callsign and Oldies format moved to 105.1 FM as part of a frequency swap that also moved WJDV from 105.1 FM to 96.1 FM.

On February 1, 2010, WLTK dropped its "X103 The Cross" format and began broadcasting the K-LOVE music service, though continues to be locally owned.[4]

On June 15, 2012, the owners of WLTK applied for and were granted a new broadcast license moving it from 103.3 to 102.9, but from the same location and tower, at the same power and over the same coverage area as previously.[5] This move allowed a new broadcast station to launch on 103.3 from Wardensville, West Virginia.[6] On June 19, 2012, WLTK officially switched frequencies from 103.3 to 102.9.

References

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