WLCC

WLCC
City	Brandon, Florida
Broadcast area	Tampa Bay
Branding	Radio Luz 760 AM
Frequency	760 kHz
First air date	1988
Format	Contemporary Christian
Language(s)	Spanish
Power	10,000 watts day 1,000 watts night
Class	B
Facility ID	71212
Transmitter coordinates	28°1′29.00″N 82°17′2.00″W / 28.0247222°N 82.2838889°W / 28.0247222; -82.2838889
Owner	Salem Communications Corporation (South Texas Broadcasting, Inc.)
Webcast	Listen Live
Website	760radioluz.com

WLCC (760 AM) is a radio station broadcasting a Spanish contemporary Christian format. Licensed to Brandon, Florida, USA, it serves the Tampa Bay area.

The station started in 1988 by Bruce Micek's Asti Broadcasting using call letters WEND as the flagship station of the Sun Radio Network. The station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network before being sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN. In 1996 Spanish broadcaster Alfredo Alonso Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including Regional Mexican and Spanish Oldies.

Mega Communications donated WLCC to the Washington DC based Minority Media & Telecom Council (MMTC) in December 2008.

On May 31, 2012, the MMTC sold WLCC to Salem Communications for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the Radio Luz branding.^[1] The transaction was consummated on August 31, 2012.

The station broadcasts at 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect West Palm Beach's WEFL, and directional towards the southwest at night, to protect Detroit's WJR.

References

↑ Radio Insight: "WLCC Tampa Sold to Salem", May 31, 2012.

External links

Query the FCC's AM station database for WLCC

Radio-Locator Information on WLCC

Query Nielsen Audio's AM station database for WLCC

Radio stations in the Tampa–St. Petersburg–Clearwater, Florida market

By AM frequency	570 620 680 760 820 860 910 970 1010 1040 1110 1150 1250 1300 1340 1350 1380 1400 1450 1470 1500 1520 1550 1590 1620

By FM frequency	88.5 88.9 89.7 90.5 91.1 91.5 92.5 93.3 94.1 94.9 95.7 96.1 96.7 97.1 97.9 98.7 99.5 99.9 100.7 101.5 102.5 103.5 104.7 105.5 106.3 106.5 107.3

NOAA Weather Radio frequency	162.450 162.550

By callsign	KEC38 KHB32 WAMA WBTP WBRN-FM WBVM WCIE WDAE WDCF WDUV WFLA WFLZ WFUS WGES WGHR WGUL WHBO WHFS WHNZ WHPT WKES WLCC WLLD WMGG WMNF WMTX WPOI WPSO WQBN WQYK-FM WRBQ-FM WRUB WRXB WSUN WTAN WTBN WTWD WTIS WTMP WTMP-FM WUSF WWBA WWJB WWMI WWRM WXGL WXJB WXTB WXYB WYFE WYUU WZHR WZPH-LP (Bulls Radio)

Defunct	WFTI-FM (91.7 FM)

Satellite radio local traffic/weather XM Channel 228 Sirius Channel 158 Florida radio markets Daytona Beach Fort Myers–Naples–Marco Island Ft. Pierce–Stuart–Vero Beach Ft. Walton Beach Gainesville–Ocala Jacksonville Lakeland-Winter Haven Melbourne–Titusville–Cocoa Miami–Ft. Lauderdale Orlando Panama City Pensacola Sarasota–Bradenton Tallahassee Tampa–St.Petersburg–Clearwater West Palm Beach–Boca Raton Other Florida radio regions Florida Keys Lake City Sebring See also List of radio stations in Florida

Spanish-language radio stations in the state of Florida

Stations	WACC – Hialeah WAFC – Clewiston WAFZ – Immokalee WAFZ-FM – Immokalee WAMA – Tampa WAMR-FM – Miami WAQI – Miami WAUC – Wauchula WCIW-LP – Immokalee WCMQ – Hialeah WDJA – Delray Beach WGES – Saint Petersburg WIWA – Saint Cloud WJNX – Fort Pierce WJRN-LP – Summerfield WJUA – Fort Myers WLAA – Winter Garden WLAZ – Kissimmee WLCC – Brandon WLFE – Cutler Bay WMFM – Key West WMGG – Largo WNMA – Miami Springs WNPL – Naples WNTF – Bithlo WNUE-FM – Deltona WOCN – Miami WOIR – Homestead WONQ – Oviedo WOTS – Kissimmee WPIK – Summerland Key WPRD – Winter Park WPSP – Royal Palm Beach WQBA – Miami WQBN – Temple Terrace WQXM – Bartow WRHC – Coral Gables WRLX – West Palm Beach WRLZ – Eatonville WRMA – North Miami Beach WRTO-FM – Goulds WRUB - Sarasota WRUM – Orlando WSDO – Sanford WSUA – Miami WTLQ-FM – Fort Myers WTJV – Deland WUNA – Ocoee WVDV-LP – Sebring WVOJ – Fernandina Beach WWCL – Lehigh Acres WWFE – Miami WWPR – Bradenton WWRF – Lake Worth WXDJ – Fort Lauderdale WYUU – Safety Harbor WZTU – Miami Beach

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Florida See also Classical Jazz Religious Spanish Smooth Jazz Other

Salem Media Group

AM radio stations	KBJD KCBQ KCRO KDIZ KDMT KDOW KDZR KEXB KFAX KFIA KGNW KGU KHCM KHNR KKOL KKMS KKNT KLFE KLUP KNTH KNTS KNUS KOTK KPDQ KPRZ KPXQ KRDY KRKS KRLA KSKY KSLR KTEK KTIE KTKZ KTNO KTRB KXXT KYCR KZNT WAFS WAVA WBIX WBZW WDTK WDWD WDYZ WEZE WFIA WFIL WGKA WGTK WGUL WHIM WHK WHKW WHKZ WIND WKAT WLCC WLQV WLSS WLTA WMCA WNIV WNTP WNYM WOCN WORL WPGP WPIT WRCW WRFD WROL WSDZ WTBN WTLN WTWD WWDJ WWMI WWRC WWTC WYLL WZAB¹

FM radio stations	KAIM-FM KBIQ KDAR KDIS-FM KFIS KFSH-FM KGBI-FM KGFT KGU-FM KHCM-FM KHTE-FM* KKHT-FM KKFS KKLA-FM KKOL-FM KKSP KLTY KPDQ-FM KRKS-FM KRYP KSAC-FM KWRD-FM WAVA-FM WBOZ WFFH WFFI WFHM-FM WFIA-FM WFSH-FM WGTK-FM WLTE WORD-FM WRTH WTOH

Salem Radio Network	FamilyTalk Solid Gospel The Word In Praise Today's Christian Music

Salem Publishing	Eagle Financial Publications Eagle Wellness FaithTalk Homecoming Magazine Preaching Magazine Regnery Publishing Singing News Townhall Xulon Press YouthWorker Journal

Salem Web Network	CCMmagazine.com Christianity.com Crosswalk.com Godtube Hot Air Human Events Oneplace.com RedState Townhall.com Twitchy.com

¹ = Co-owned with Florida City Radio under LMA. * = Station owned by Crain Media Group and operated by Salem under LMA.

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