WIXM

WIXM
City Grand Isle, Vermont
Broadcast area Burlington-Plattsburgh area
Branding Mix 102.3
Slogan "Burlington's Best Music Mix"
Frequency 102.3 MHz
First air date April 1970
Format Hot Adult Contemporary
ERP 20,000 watts
HAAT 111 meters (364 feet)
Class C3
Facility ID 34811
Transmitter coordinates 44°45′53″N 73°35′16″W / 44.76472°N 73.58778°W / 44.76472; -73.58778
Callsign meaning W IXM = transposed meaning of "Mix"
Former callsigns WWSR-FM (Until 1980)
WLFE (1980-2000)
WLFE-FM (2000-2010)
WIER (2010-2012)[1]
Owner Radio Broadcasting Services, Inc.
Sister stations WCAT, WFAD, WIFY, WRSA, WTWK, WWMP
Webcast Listen Live
Website mix1023.com

WIXM (102.3 MHz) is an FM radio station licensed to Grand Isle, Vermont and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a hot adult contemporary music format known as "Mix 102.3".

History

Early years as WWSR-FM "Stereo 102" & WLFE-FM country format

The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR.[2] Its format was adult contemporary music using the automated "Hit Parade" service, calling itself Stereo 102. In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.

Active rock format and call letter change to WIER (2008-2012)

The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York.[3]

In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.

On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".[1]

Hot Adult contemporary format (2012-present)

WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012,[4] The station's playlist is listed on Mediabase[5] (where hot AC rival WEZF is listed), but it is not on the add board. The station plays only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.

References


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