WDXB

WDXB

City	Pelham, Alabama
Broadcast area	Birmingham, Alabama
Branding	102.5 The Bull
Slogan	"Birmingham's Better Country"
Frequency	102.5 MHz (also on HD Radio)
First air date	March 28, 1962 (as WWWB-FM)
Format	Country HD2: Classic Country
ERP	90,000 watts
HAAT	313 meters
Class	C1
Facility ID	2114
Callsign meaning	We're DiXie B (previous name, Dixie 102.5)^[1]
Former callsigns	WWWB-FM (1962–1986) WZBQ (1986–1994) WOWC (1994–1999)
Owner	iHeartMedia, Inc. (Capstar TX LLC)
Sister stations	WERC, WERC-FM, WMJJ, WQEN
Webcast	Listen Live
Website	1025thebull.com

WDXB (102.5 FM, "102.5 the Bull") is a iHeartMedia, Inc.-owned country music formatted radio station licensed to Pelham, Alabama, that serves Birmingham and north-central Alabama. The station has studios at Beacon Ridge Tower in Birmingham (near Red Mountain) and its transmitter is on the west end of the Red Mountain range in Southwest Birmingham.

Programming

Syndicated programming includes After Midnite with Blair Garner hosted by Blair Garner from Premiere Radio Networks.^[2]

History

From its sign-on in 1962 until 1986, WWWB-FM was a small-market radio station that served only Jasper and parts of northwest Alabama playing country music. In 1986, WDBB-TV in Tuscaloosa erected a new transmission tower near the border of Jefferson County and Tuscaloosa County to enable its signal to cover the Birmingham area. At that time, WWWB began broadcasting off the new WDBB tower and dropped country music for Top 40. It was at that time that the call letters were changed to WZBQ, and the station was known on the air as "Z-102".

While Z-102 was very successful in the smaller Tuscaloosa market, it did not make a big impact in Birmingham; Birmingham had two other Top 40 stations at the time (WAPI-FM/I-95 and WKXX/Kicks 106) and Gadsden's WQEN/Q-104 covered most of the market as well. WZBQ continued with its Top 40 format throughout the rest of the 1980s and into the early 1990s. In early 1994, the format was changed to oldies, and the station was renamed Cool 102.5. In August 1994, new owners dropped the oldies format in favor of country and changed the call letters to WOWC. The station was known on the air as Wow Country 102 and began broadcasting from studios in Birmingham.

Wow Country was the first direct challenge presented to the Birmingham market's top-rated station, WZZK, in nearly eight years; however, due to signal limitations presented from broadcasting from a tower 30 miles west of Birmingham, WOWC initially enjoyed only marginal success. In 1999, the call letters of the station were changed to WDXB and the station was renamed Dixie 102.5, as more classic country songs were added to the playlist.

Two factors enabled WDXB to become a truly serious competitor to WZZK. First, the station began broadcasting from a tower more centrally located to Birmingham in 2002, enabling its signal to cover the entire market. Then in 2003, the station hired the popular morning-drive team of Patti Wheeler and "Dollar" Bill Lawson, who had been forced out at WZZK earlier that year. In 2005, 102-5 the Bull, as WDXB was known by then, finally passed WZZK in the local Arbitron ratings. Today, the two stations enjoy a heated rivalry and trade positions in the ratings.

In 2008, WDXB changed its city of license from Jasper to Pelham, Alabama.

Trivia

The call letters WDXB were originally assigned to an AM radio station in Chattanooga, Tennessee, which broadcast at 1490 kHz from 1948 to 1990. WJOC in Rossville, Georgia has since assumed the dial position and serves the Chattanooga market with Christian-oriented programming.

References

↑ Nelson, Bob (2008-10-18). "Call Letter Origins". The Broadcast Archive. Retrieved 2008-10-31.
↑ "Radio Stations: Alabama". After Midnite with Blair Garner. Retrieved January 30, 2013.

External links

102-5 The Bull WDXB official website

Query the FCC's FM station database for WDXB

Radio-Locator information on WDXB

Query Nielsen Audio's FM station database for WDXB

Radio stations serving the Birmingham, Alabama market

by FM frequency	88.1 88.1 88.5 89.5 89.9 90.3 91.1 91.9 92.5 93.7 94.5 94.9 95.7 96.1 96.5 97.3 97.7 98.3 98.7 99.1 99.5 100.1 100.5 101.1 101.5 102.1 102.5 103.1 103.7 104.1 104.7 105.1 105.5 106.5 106.9 107.3 107.7

by AM frequency	610 690 760 850 900 960 1070 1220 1240 1260 1320 1360 1400 1430 1450 1480 1500 1540 1570

NOAA Weather Radio frequency	162.425 162.550

by call sign	KIH54 K-Love W235BS W252BE W256CD W261BX W271BN W276BQ W281AB W286BK W293CM W297BF WAGG WAPI WATV WAY-FM Network WAYE WBFR WBHJ WBHK WBHM WBPT WCRL WDJC-FM WDXB WENN WERC WERC-FM WFHK WGIB WHPH WIXI WJLD WJLX WJOX WJOX-FM WJQX WKDG WKRE WLJR WMJJ WMMA WNG606 WPYA WQCR WQEM WQEN WSJL WUHT WURL WVSU-FM WXJC WXJC-FM WYDE WYDE-FM WZGX WZRR WZZK-FM

Defunct	WCOC (1010 AM) WBYE (1370 AM) WJSR (91.1 FM)

Alabama radio markets Birmingham Dothan Florence-Muscle Shoals Huntsville Mobile Montgomery Tuscaloosa Other Alabama radio regions Anniston Auburn Columbus, Georgia Gadsden Meridian, Mississippi See also List of radio stations in Alabama

Radio stations serving the Tuscaloosa, Alabama area

By FM frequency	88.5 88.9 90.7 91.5 92.1 92.9 93.7 94.1 94.5 95.3 96.5 96.9 97.5 98.1 98.7 99.1 99.5 100.1 100.5 100.9 101.7 102.1 102.5 102.9 103.3 103.7 104.3 104.7 105.1 105.9 106.3 106.9 107.3 107.7 107.9

By AM frequency	690 790 1110 1150 1230 1280 1340 1420

NOAA Weather Radio frequency	162.400

by call sign	W221DB W245BR W248BO W261BT W265CG W271AM W292DU W297BJ W300AE KIH60 WACT WALJ WBEI WBHK WBIB WBPT WDXB WFFN WGIB WJOX WJOX-FM WJQX WJRD WKUA WLXQ WMFT WMHZ WMJJ WMXB WNPT-FM WQEN WRTR WTBC WTSK WTUG-FM WTUS-LP WTXT WUAL WUHT WVUA-FM WWPG WZBQ WZRR WZZK-FM

Defunct	WUAC-LP (103.3 FM)

Alabama radio markets Birmingham Dothan Florence-Muscle Shoals Huntsville Mobile Montgomery Tuscaloosa Other Alabama radio regions Anniston Auburn Columbus, Georgia Gadsden Meridian, Mississippi See also List of radio stations in Alabama Columbus-Starkville-West Point Radio

Country radio stations in the state of Alabama

Stations	WAAO-FM – Andalusia WALQ - Carrville WAMI-FM – Opp WBAM-FM – Montgomery WBMH – Grove Hill WBZR-FM – Atmore WCKA – Jacksonville WCKF – Ashland WDJR – Hartford WDRM – Decatur WDXB – Pelham/Birmingham WDXX – Selma WECB – Headland WEIS – Centre WELB – Elba WELR-FM – Roanoke WERH-FM – Hamilton WFFN – Coaling/Tuscaloosa WFHK – Pell City WFMH-FM – Hackleburg WGOL – Russellville WHMA-FM – Hobson City WHSL – Lisman WINL – Linden WIXI – Jasper WJDB-FM – Thomasville WKDG – Sumiton WKEA-FM – Scottsboro WKGA – Goodwater WKKR – Auburn WKNU – Brewton WKSJ-FM – Mobile WKUL – Cullman WLAY-FM – Littleville WLDX – Fayette WLMA - Alexander City WLWI-FM – Montgomery WOPP – Opp WPIL – Heflin WPPG – Repton WQAH-FM – Addison WQSB – Albertville WQSI – Tuskegee WQZX – Greenville WRAB – Arab WRLD - Valley/Columbus, GA WRMG – Red Bay WSMX-FM – Goshen WSTH-FM – Alexander City WTBC – Tuscaloosa WTDR – Gadsden WTDR-FM – Talladega WTID – Thomaston WTVY-FM – Dothan WTWX-FM – Guntersville WTXT – Fayette/Tuscaloosa WVSA – Vernon WVVL – Elba WWFF – New Market/Huntsville WWIC – Scottsboro WXFL – Florence WZOB – Fort Payne WZZK-FM – Birmingham

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Alabama

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox News Radio Fox Sports Radio NBC News Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

Coordinates: 33°26′38″N 86°52′48″W / 33.444°N 86.880°W / 33.444; -86.880

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