WBYY

Broadcast area Portsmouth area
Branding 98.7 The Bay
Slogan "Music Variety on the Seacoast"
Format Adult Contemporary
ERP 6,000 watts
HAAT 96.0 meters
Class A
Facility ID 23253
Former callsigns WRGW (1995–1996)
WRDX (1996)
Owner Binnie Media
(Binnie Media)
Sister stations WTSN
Webcast Listen Live
Website 987thebay.com

WBYY (98.7 FM) is a radio station broadcasting an Adult Contemporary format. Licensed to Somersworth, New Hampshire, USA, with studios in Dover, NH, the station serves the Seacoast of New Hampshire and Southern Maine area. The station is owned by Binnie Media.[1]

History

The station was assigned the call letters WTSN-FM on September 6, 1991. On October 15, 1993, the station changed its call sign to WRZY, and on April 18, 1994 to WRGW;[2] under that call sign, the station took to the air January 25, 1995 with an adult contemporary format branded as "The Rock Garden."[3][4] The station changed its call letters to WRDX on April 15, 1996,[2] concurrent with a switch to an adult standards format branded "Radio Deluxe;" however, the AC format returned a month later,[5] and the station became WBYY on June 14, 1996[2] to reflect its "98.7 The Bay" branding.[6]

On August 31, 2015 WBYY and its sister station WTSN merged with Port Broadcasting's WNBP and WWSF as well as Aruba Capital Holdings' WXEX and WXEX-FM to form Coastal Radio Partners, however the merger failed to close. On September 29, 2016, WBYY and sister station WTSN were sold to Binnie Media for $2.1 million.[7]

Programming

Dan Lunnie hosts "Seacoast in the Morning", airing 6:00am to 10am Monday through Friday. Dave Andreesen fills mid-days from 10-3, and rounds out the work day from 3-7pm. The syndicated show "Delilah" airs nightly from 7pm to midnight.

References

  1. ↑ "WBYY Facility Record". United States Federal Communications Commission, audio division.
  2. 1 2 3 "WBYY Call Sign History". United States Federal Communications Commission, audio division.
  3. ↑ Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-282. Retrieved October 30, 2012.
  4. ↑ Fybush, Scott (May 15, 1996). "New England RadioWatch". Retrieved October 30, 2012.
  5. ↑ Fybush, Scott (May 21, 1996). "New England RadioWatch". Retrieved October 30, 2012.
  6. ↑ Fybush, Scott (July 5, 1996). "WRKO Fun, and San Juan too!". New England RadioWatch. Retrieved October 30, 2012.
  7. ↑ Binnie Media to acquire WTSN and WBYY Nik Beimler, Fosters Daily Democrat, April 11, 2016


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