WAWA (defunct)

WAWA
City	West Allis, Wisconsin
Broadcast area	Milwaukee, Wisconsin
Frequency	1590 kHz
First air date	October 1961
Last air date	1988
Format	R&B
Power	1,000 watts (daytime only)
Former callsigns	WLUM

WAWA was a radio station licensed to West Allis, Wisconsin, serving the Milwaukee area, located at 1590 AM. Its studio and transmitter were located in Elm Grove. For the station's entire existence, WAWA was the sister station to WAWA-FM (later WLUM-FM).

The station signed on the air in 1961, and signed off in 1988, when the owner returned the license to the FCC. Since the FCC no longer re-licenses daytime-only stations, the 1590 AM frequency allocation in the Milwaukee market is considered to be permanently deleted.

History

Originally airing an adult standards format, WAWA quickly found success playing rhythm and blues music, starting in 1963.^[1] The format was popular with Milwaukee's African-American community, and was a serious rival to WNOV during the 1960s, 1970s and 1980s. They also simulcast part-time with their FM sister station at 102.1 FM, later carrying the WLUM call letters, with their sister station. All-Pro Broadcasting purchased both stations in 1979. In 1998, they were able to buy a stronger station at 1290 AM. Since FCC rules at the time would not allow them to keep both AM stations, and because they were unable to sell WAWA, they signed 1590 AM off the air for good and returned the station's license to the FCC. WAWA's format and programming were subsequently moved to 1290 AM.

References

↑ Billboard. Nielsen Business Media, Inc. p. 32. ISSN 0006-2510. Retrieved 2015-04-10.

External links

WAWA playlist from May 24, 1965
Airchecks from WAWA 1590 (from Airchexx.com)
Article from the Milwaukee Sentinel, January 4, 1974

Radio stations in the Milwaukee–Racine, Wisconsin market

by AM frequency	540 620 860 920 940 1050 1130 1250 1290 1340 1400 1460 1470 1500 1510 1540 1560 1610 1640

by FM frequency	88.1 88.9 89.7 90.7 91.1 91.7 92.1 92.5 93.3 93.7 94.5 95.1 95.7 96.1 96.5 96.9 97.3 97.9 98.3 99.1 100.1 100.3 100.7 102.1 102.5 102.9 103.7 104.1 104.5 104.7 104.9 105.3 105.7 106.1 106.9 107.7

NOAA Weather Radio frequency	162.4 162.45 162.525

Digital radio	620 1130 1250 88.9-1 88.9-2 90.7-1 90.7-2 93.3-1 94.5-1 94.5-2 95.7-1 95.7-2 96.5-1 97.3-1 97.3-2 98.3-1 98.3-2 99.1-1 99.1-2 100.7-1 100.7-2 102.9-1 103.7-1 103.7-2 104.7-1 104.7-2 106.1-1 106.1-2 106.9-1

by callsign	KEC60 KZZ76 WWG91 WAUK WCCX WDDW & W230CI WFAW WGTD WGLB WHAD WHQG WIBD WIIL WISN WJMR-FM WJTI & W250BN WJYI WKKV-FM WKLH WKTI WLDB WLIP WLKG WLUM-FM WLVE WMBZ WMIL-FM WMSE WMWK WMYX-FM WNOV WNRG-FM WOKY WSJP WSJP-FM WPJX WPTJ444 & WPZK577 (WISDOT Traffic) WRIT-FM WRJN WRNW WRRD WSJP-FM/W273AT WSSP WTKM WTKM-FM WTMJ WUWM WVCY-FM WVTY WWDV WXRW-LP WXSS WYMS WZTI

Defunct	WAWA WFMR

Nearby radio markets Fox Cities Madison Sheboygan–Manitowoc Janesville–Beloit–Jefferson County Chicago See also List of radio stations in Wisconsin

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