Venkatesh Shankar

Venkatesh Shankar

Venkatesh Shankar
Nationality American
Education Indian Institute of Technology
Indian Institute of Management
Northwestern University
Occupation Marketing Professor, Author and Consultant
Website www.venkyshankar.com

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Coleman Chair in Marketing, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy [1] and the author of Shopper Marketing.

Shankar is widely cited in Marketing Strategy,[2] Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing [3] and Branding.[4] The Shankar-Spiegel Award [5] from the Marketing Edge Institute is named in his honor.[6]

Education

Shankar received his Bachelors in Engineering from Indian Institute of Technology Kharagpur in 1984, and he completed his MBA at the Indian Institute of Management Calcutta in 1986. He received his Ph.D. in Marketing at the Kellogg School of Management in Northwestern University in 1995.

Career

Shankar started his academic career at the Robert H. Smith School of Business at University of Maryland, where he served as Co-Director, Quality Enhancement Systems and Teams (QUEST) Program from 1998-2000 and as an associate professor from 2000-2004. He was Visiting Scholar at Sloan School of Management, Massachusetts Institute of Technology from 2001-2002. In 2004, he joined the Mays Business School at Texas A&M University as a professor and Coleman Chair in Marketing. During his time at Mays Business School, Shankar has served as Marketing PhD Program Director from 2006-to 2012. Shankar was Academic Trustee of Marketing Science Institute from 2007 to 2013.[7]

Shankar is currently Director of Research, Center for Retailing Studies, Mays Business School at Texas A&M University. Shankar has consulted with organisations such as Allstate, Capgemini Ernst & Young, Colgate Palmolive, GlaxoSmithKline, Hewlett Packard, HSBC, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Medtronic, Northrop Grumman, PepsiCo, Philips, and Volvo.

Publications

Shankar has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times.[8]

Awards

List of most recent awards received by Venkatesh Shankar:

References

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