USA Sevens

USA Sevens

Current season, competition or edition: 2016 USA Sevens
Sport	Rugby sevens
Founded	2004
CEO	Jon Prusmack
Country	16
Most recent champion(s)	Fiji
Most titles	Fiji (3 titles)
TV partner(s)	NBC and NBC Sports
Official website	usasevens.com

The USA Sevens (also sometimes referred to as the Las Vegas Sevens) is a rugby sevens tournament held annually during the second weekend of February in Las Vegas in the United States. The USA Sevens is the largest annual rugby competition in North America, drawing over 60,000 fans, and is broadcast live in the United States by NBC and NBC Sports. The USA Sevens was introduced in 2004, and has been held at its current home, Sam Boyd Stadium in Las Vegas every February since 2010. The USA Sevens tournament features 16 teams representing countries from every continent, including the host, the U.S. national team.

The USA Sevens is the fifth of ten tournaments on the Sevens World Series. The Sevens World Series is played throughout the world at nine other venues: Australia, Dubai, South Africa, New Zealand, Hong Kong, Singapore, Canada, France, and London.

The United States plays Canada in the 2012 USA Sevens tournament

Format

The tournament consists of 16 countries participating in 45 matches over a three-day weekend. The 16 teams are divided into four pools of four teams, with seeding determined by finishes in the previous competition in the Sevens World Series. Wins are worth three points, draws two, and losses one. The top two teams from each group progress to the quarterfinals to compete for the Cup (places 1-4) and Plate (places 5-8). The bottom two teams from each group participate in the Bowl (places 9-12) and Shield (places 13-16) competitions.

Through the 2011–12 edition, the sixteen participating teams were the 12 "core" members of the Sevens World Series circuit, along with 4 additional qualifying teams—other teams that qualified multiple times during the 2009–2012 span included Japan, Canada, Uruguay and Guyana. Starting with the 2012–13 season, the number of core teams increased from 12 to 15, with Canada, Spain and Portugal earning the three new slots.

Popularity and Growth

The USA Sevens is the largest annual rugby competition in North America. The tournament has grown in popularity since the tournament began in 2004. In recent years, a number of events have accelerated the surge in popularity, including the announcement in 2009 that rugby would return to the Summer Olympics, the general growth of rugby in the United States, the improved performance of the U.S. national rugby team including their success in reaching the semi-finals of the 2009 USA Sevens, and NBC's decision to begin televising the tournament beginning in 2011.

Attendance

Tournament attendance has grown rapidly since its inception in 2004. The tournament drew 15,800 fans in 2004,^[8] 25,000 fans in 2007,^[9] 35,773 in 2008,^[10] and 37,000 fans in 2009.^[11]

The tournament switched to a three-day format in 2011.^[12] The 2012 tournament's second-day attendance of 30,112 set a new record for the largest crowd to watch a rugby event in the United States.^[13] The 2013 tournament broke attendance records again, with total attendance of 67,341.^[14] The 2014 tournament again saw record attendance, with 68,608 fans, despite the fact that the tournament had been moved to January to avoid the 2014 Winter Olympics.^[15]

Media coverage

The profile and visibility of the USA Sevens has increased in the United States since NBC began broadcasting the tournament in 2011, marking the first time that the tournament had live television coverage on network TV in the United States. NBC Sports and Universal Sports broadcast eight hours of live coverage of the 2011 tournament, including 4 hours of coverage on NBC. NBC increased its television coverage for the 2012 tournament, showing 10 hours of live coverage, including 4 hours on NBC and 4 hours on NBC Sports.^[16] The 2012 USA Sevens earned strong ratings of 0.7 on NBC, beating other popular sports events that weekend such as the Detroit v. Philadelphia NHL game (0.4) and the Alabama v. LSU basketball game (0.3).^[17] NBC again increased its TV coverage in 2013, with 16 hours of coverage across three channels, including 4 hours on NBC and 6 hours on NBC Sports.^[18] The 2014 USA Sevens drew ratings of 0.7 on Saturday and 1.0 on Sunday.^[19] The 2016 USA Sevens had 7 hours of TV coverage across NBCSN and NBC, but only 1 hour on NBC.

NBC Sports has displayed an increased interest in broadcasting rugby since the International Olympic Committee's announcement in 2009 that rugby would return to the Summer Olympics in 2016.^[20] NBC Sports has recognized that its partnership with USA Sevens to broadcast the tournament will help grow the sport of rugby in the United States.^[21]

Sponsors

Fueled in part by the publicity generated by the NBC broadcasts and rugby's return to the Olympics, the USA Sevens has been successful in lining up several blue-chip corporate sponsors. For the 2011 tournament, sponsors included Bridgestone, Toyota, Subway and ADT.^[22] The tournament was similarly successful in landing commercial sponsors for 2012, including Adidas, Pepsi, DHL, Subway and others.^[23]

Effective with the 2010–11 series, the London-based global financial services company HSBC became the title sponsor of the overall IRB Sevens World Series.

History

The USA Sevens tournament has been a part of the Sevens World Series every year since its 2004 debut. This makes the USA Sevens tournament one of the longer running consecutive hosts on the circuit.

The USA Sevens debuted at The Home Depot Center in the Los Angeles suburb of Carson, California in February 2004. This competition marked the first time the United States ever hosted an official IRB event of international importance. USA Rugby was awarded the right to host the USA Sevens for three years, in part because rugby was recognized as one of the fastest growing team sports in the U.S.^[24]

In 2005, USA Rugby sold a 90% interest in USA Sevens, LLC to United World Sports, LLC, with USA Rugby retaining the remaining 10% ownership interest.^[25] In August 2006, USA Rugby and the International Rugby Board renewed the contract for the USA Sevens to remain in the IRB Sevens World Series.

The USA Sevens tournament was held from 2007 to 2009 in San Diego at Petco Park, the home field of the San Diego Padres of Major League Baseball. San Diego was an appealing location because the average high temperature in San Diego in February is a balmy 72 °F (22 °C).

Las Vegas then won the right to host the annual event beginning in 2010, beating out competition from San Francisco, Phoenix, and Orlando.^[26] In 2015, World Rugby reached an agreement with USA Rugby and with the tournament's organizers: World Rugby would continue to place the USA Sevens tournament in Las Vegas if the tournament organizers agreed to widen the field at Sam Boyd Stadium and install approved artificial turf.^[27]

Results

Results by year

Year	Host		Cup Final				Plate	Bowl	Shield
			Winner	Score	Runner-up		Winner	Winner	Winner
2004	Los Angeles, CA		Argentina	21–12	New Zealand		England
2005	Los Angeles, CA		New Zealand	34–5	Argentina		Fiji	Canada	Tonga
2006	Los Angeles, CA		England	38–5	Fiji		Argentina	Scotland	Kenya
2007	San Diego, CA		Fiji	38–24	Samoa		South Africa	Tonga	United States
2008	San Diego, CA		New Zealand	27–12	South Africa		Fiji	Wales	Australia
2009	San Diego, CA		Argentina	19–14	England		New Zealand	Australia	Canada
2010	Las Vegas, NV		Samoa	33–12	New Zealand		South Africa	United States	Scotland
2011	Las Vegas, NV		South Africa	24–14	Fiji		Samoa	Scotland	United States
2012	Las Vegas, NV		Samoa	26–19	New Zealand		Kenya	Canada	France
2013	Las Vegas, NV		South Africa	40–21	New Zealand		Canada	France	Australia
2014	Las Vegas, NV		South Africa	14-7	New Zealand		England	Fiji	United States
2015	Las Vegas, NV		Fiji	35–19	New Zealand		South Africa	Kenya	Portugal
2016	Las Vegas, NV		Fiji	21–15	Australia		New Zealand	Wales	Samoa

Source

Results by team

Team	Champions	Runners-up	Semifinalists
Fiji	2007, 2015, 2016	2006, 2011	2012, 2013
South Africa	2011, 2013, 2014	2008	2009, 2012, 2015, 2016
New Zealand	2005, 2008	2004, 2010, 2012, 2013, 2014, 2015	2007, 2011
Samoa	2010, 2012	2007	2008, 2013, 2014
Argentina	2004, 2009	2005	——
England	2006	2009	2005, 2011
Australia		2016	2010
United States			2009, 2015, 2016
Kenya			2008, 2010
Canada			2014
France			2007

Leading scorers

See also

• Sevens World Series
• Sports in Las Vegas
• Rugby union in the United States
• United States national rugby sevens team

References

External links

• Official USA Sevens Homepage
• All-Time Event Records
• Official IRB homepage for USA Sevens
• Index of World Sevens series