UM Motorcycles

United Motors Motorcycles
Corporation
Industry Motorcycle
Headquarters United States
Website umglobal.com

UM-Motorcycles (United Motors) is an American motorcycle manufacturer headquartered in Miami. UM was formed in the early 2000s by Octavio Villegas Llano. The company has a distribution network in 25 nations with 1200 outlets. It also entered the European market during the 2016 Intermot, and its European operations are based out of Porto.[1][2][3][4][5][6]

Joint Ventures

UM Motors entered the Indian market (which accounts for 78 percentage of the global two-wheeler demand) with a 50:50 joint venture with Lohia Auto (erstwhile LML). It has invested 100 crores in a plant at Kashipur, Uttarakhand capable of producing 5000 units a month, and is headquartered in New Delhi. The brand retails in India under the UM Lohia brand name and started operations in 2016. The company has rolled out two 280 cc cruiser motorcycles in India - Renegade Commando and Renegade Sport S and currently has 12 dealerships.[1][2][7][8][9]

The UM Lohia venture will also export motorcycles to Bangladesh and Nepal, besides other South Asian markets. The current level of localisation is 60 percentage with engines and fuel tanks being imported. Karan Singh Grover is the brand ambassador for the UM Lohia venture.[10][11][12]

Product Line

UM DSR Series is a series of Euro IV compliant 125 cc Dual Sport bikes. The models include DSR Adventure TT, DSR Adventure and DSR SM. The Renegade Series is a group of 5 cruiser motorcycle variants - Renegade Classic, Renegade Commando, Renegade Sport S, Renegade Sport and Renegade Tracker. UM also has a line of Xtreet bikes including the Xtreet RC and Xtreet SS.[13]

Technology

UM has a range of patented innovative features coupled with its bikes. CASH (Communication Awareness System Helmet) is a technology to connect the helmet to communicate via Bluetooth with the UM Motorcycle. KAS (Keyless Alarm System) is a system to recognise the UM bike owner's presence within 1.2 metres of the bike, and subsequently start the bike without a key. BSM (Blind Sport Mirror System) is a system where the rear view mirrors have a section on the outer corner with a blind spot mirror, allowing the rider to spot vehicles in the blind spot area.[6][14]

References

  1. 1 2 "'Ramping up the production'". The Hindu. Retrieved 3 December 2016.
  2. 1 2 "'UM Motorcycles hints at plant in Karnataka'". Deccan Herald. Retrieved 3 December 2016.
  3. ↑ "'2016 INTERMOT- UM Motorcycles Makes Debut In Europe Market'". Zigwheels. Retrieved 3 December 2016.
  4. ↑ "'UM Motorcycles reports 44% global sales growth in Q2 2016'". The Times of India. Retrieved 3 December 2016.
  5. ↑ "'Indian Motorcycles Roar Into India'". The Wall Street Journal. Retrieved 3 December 2016.
  6. 1 2 "'American bikemaker UM Global to mark entry into India at Delhi Auto Expo 2014'". Autocar. Retrieved 3 December 2016.
  7. ↑ "'UM Motorcycles opens 12th dealership in India'". The Financial Express. Retrieved 3 December 2016.
  8. ↑ "'UM Motorcycles opens exclusive dealership in Gurugram'". India Today. Retrieved 3 December 2016.
  9. ↑ "'Exclusive: UM Motorcycles India to Export Bikes From May 2016'". NDTV. Retrieved 3 December 2016.
  10. ↑ "'UM MOTORCYCLES TO EXPORT TO REGIONAL COUNTRIES, US AND EUROPE'". The Pioneer (newspaper). Retrieved 3 December 2016.
  11. ↑ "'UM Motorcycles Mulls Manufacturing Engines in India'". CNN-News18. Retrieved 3 December 2016.
  12. ↑ "'Auto Expo 2016: UM Renegade Commando, Sport Classic and Sport S launched'". The Times of India. Retrieved 3 December 2016.
  13. ↑ "'UM Motorcycles unveils 11 new products for Europe at Intermot 2016'". India Today. Retrieved 3 December 2016.
  14. ↑ "'American bikemaker UM Global to enter India at Auto Expo'". Hindustan Times. Retrieved 3 December 2016.

External links

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