Ty Morse

Ty Morse

Ty Morse, CEO of Songwhale
Born Daniel Taylor Morse
(1982-01-27) January 27, 1982
Milwaukee, Wisconsin, U.S.
Residence Pittsburgh, Pennsylvania
Nationality American
Alma mater Davidson College
Occupation CEO of Songwhale


Ty Morse is an American composer and entrepreneur whose technology startup, Songwhale has become a leader in mobile marketing both in the U.S. and internationally.[1] Since 2007, Morse has expanded Songwhale from its offices in Pittsburgh, PA to several overseas markets, including Tokyo, Japan, Bangkok, Thailand, the Philippines, and Malaysia.[2] As CEO, Morse has been twice nominated as an Ernst and Young Entrepreneur of the Year Finalist[3][4] and has led Songwhale to two Pittsburgh Technology Council nominations for Tech 50 Startup of the Year[5] and Tech 50 Nominee for New Media.[6]

In 2015, Songwhale launched Cheapest Texting as a low-cost SMS platform. CheapestTexting.com was voted the #1 low-cost SMS solution for small businesses by Tech Review Pro.[7] As the leader of a growing SMS-focused business, Ty has been featured as an expert in digital strategy for direct response marketing, especially in the Asian market, in NY Times, Forbes, Huffington Post, Wired Magazine, NPR, PBS, Discovery Channel, and other leading media outlets.

In addition to Songwhale, Morse is co-founder of Royalty, Etc. Records based in Minneapolis, Minnesota, which produces records from Space Camp, Middlepicker, Seymour Saves the World, Collapsticator, ZibraZibra, and Grickle-Grass.[8] [9] Morse has released two of his own albums, St. Agnes Eve and Teaching Art to Lovers, through his label.[10] Additionally, Morse and Songwhale co-founders Jon Greenlee and Jay DeMerit, who plays soccer for the Vancouver Whitecaps, released the song "Soccer Rocks".[11]

Prior to founding these enterprises, Morse co-created two rock operas based on classic texts: Beowulf and Frankenstein. Frankenstein the Rock Opera, which Morse wrote while a student at Davidson College, was performed at his alma mater[12] [13] and went on to appear in a professional stage reading at Ripley-Grier Studios in New York City.[14]

Morse worked at Discovery Channel, where he wrote a song for Animal Planet, and Virgin Records, where he learned about the music business, before launching his two major ventures, Royalty, Etc. Records and Songwhale, and settling in Pittsburgh, PA.[15]

References

  1. ↑ Nixon, Alex. "Lawrenceville firm Songwhale benefits from growth in e-commerce", Pittsburgh Tribune Review, 4 March 2014.
  2. ↑ Innovation Works. "2013 Community Report"
  3. ↑ Kersting, Jonathan. "Council member companies dominate Entrepreneur of the Year Finalist list"
  4. ↑ Kirchner, Bill. "Passion to succeed: Ernst & Young celebrates 18 entrepreneurs for their innovation and business excellence"
  5. ↑ Spencer, Malia."Pittsburgh Technology Council's Tech 50 finalists named" 20 July 2011.
  6. ↑ Todd, Deborah M. "Pittsburgh Technology Council names Tech 50 award finalists" 27 August 2012.
  7. ↑ Tech Review Pro. December 2015.
  8. ↑ Swan, Greg. "Royalty, Etc. gets two spankings (and one to grow on)" 21 February 2008.
  9. ↑ Royalty, Etc.
  10. ↑ Swan, Greg. "Ty Morse: St. Agnes Eve" 3 April 2006.
  11. ↑ Rae, Richard. "DeMerit relishes Anfield test" 22 December 2006.
  12. ↑ Trenning, Lynn. "Frankenstein the Rock Opera" Art Savant. 27 October 2003.
  13. ↑ Davidson College. "Mary Shelley's original Frankenstein will rock Davidson College" Newswise. 22 September 2003.
  14. ↑ Frankenstein the Rock Opera
  15. ↑ "Ty Morse, Songwhale-The best entrepreneurs are former artists" NewVenturist. 11 October 2011.

External links

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