The Entertainer (discount publisher)
| Industry | Discounts and allowances/Classified advertising |
|---|---|
| Founded | 2001 |
| Founder | Donna Benton |
| Headquarters | Dubai, United Arab Emirates |
Number of locations | Dubai, Abu Dhabi, Qatar, Bahrain, Oman, Cape Town, Johannesburg, Singapore, Hong Kong, Malaysia, London, Cyprus |
Area served | Middle East, Asia, Europe, South Africa |
Key people | Donna Benton, Founder & Chairman |
| Products | Entertainer Dubai, Entertainer Dubai Fine Dining, Entertainer Dubai Body, Entertainer Dubai Kids, Entertainer Cheers Dubai, Entertainer Abu Dhabi, Entertainer Abu Dhabi Body, Entertainer Qatar, Entertainer Bahrain, Entertainer Oman, Entertainer Kuwait, Entertainer Jeddah, Entertainer Riyadh & Eastern Provinces, Entertainer Cape Town, Entertainer Durban, Entertainer Johannesburg & Pretoria, Entertainer Singapore, Entertainer Hong Kong, Entertainer Cyprus, Entertainer London, Entertainer Athens, Entertainer Malta |
Number of employees | 180+ |
| Website |
www |
The Entertainer is a publisher of buy one get one free (2 for 1) offers for restaurants, leisure attractions, spas, hotel accommodation and more across the Middle East, Asia, Africa and Europe.[1][2]
The Entertainer has 46 products (books and apps) that cover 40 destinations across 15 countries.[3]
The Entertainer is privately owned and has offices in the UAE, Qatar, Singapore, Hong Kong, Malaysia, South Africa, Cyprus and the UK.
In early 2012, Abraaj Capital announced their purchase of 50% of the Entertainer. In March 2012, the Entertainer announced a significant investment from Abraaj Capital’s small to mid cap investment arm – RED Investments.[4]
In November 2013, the Entertainer launched a smartphone app.[5] In addition to all the offers in the printed books, the App includes access to even more exclusive offers added each month, which includes brunches, new restaurant openings and special promotions. Features include GPS mapping, advanced search capabilities allowing you to filter against certain attributes, social sharing and integration with Trip Advisor and Careem.[6]
In 2015, the average Dubai customer saved over AED 6,000 (US$1,600) with the Entertainer App, which has seen over 2 million buy one get one free mobile offers redeemed in the UAE alone.[7]
The Entertainer signs up restaurants, leisure attractions, spas, gyms, hotels and more to sign up each year. Each merchant provides three buy one get one free offers to be featured (apart from hotels who can feature just one offer). Merchants must provide these offers with few restrictions so that they can be used 7 days a week (excluding public holidays and approved dates).
References
- ↑ "Abraaj puts faith in smaller firms in the Middle East". The National. Mar 26, 2012. Retrieved 4 July 2012.
- ↑ "Entertaining two for one's cost". Gulf News. Jan 27, 2007. Retrieved 4 July 2012.
- ↑ "7 Days".
- ↑ "The Entertainer continues its expansion in the Kingdom of Saudi Arabia". AMEinfo.com. April 09 - 2012. Retrieved 4 July 2012. Check date values in:
|date=(help) - ↑ "Wall Street Journal".
- ↑ "Dubai Chronicle".
- ↑ "7 Days". 13/11/15. Check date values in:
|date=(help)