Technologic

For the hardware company, see Technologic Systems.
"Technologic"
Single by Daft Punk
from the album Human After All
Released 14 June 2005 (2005-06-14)
Format
Recorded 2004
Genre House
Length
  • 4:44 (album version)
  • 2:47 (radio edit)
Label Virgin
Writer(s)
Producer(s)
  • Daft Punk
  • Cédric Hervet
  • Gildas Loaëc
Daft Punk singles chronology
"Robot Rock"
(2005)		 "Technologic"
(2005)		 "Human After All"
(2005)
Music video
"Technologic" on YouTube

"Technologic" is a song by French duo Daft Punk from the album Human After All. It was released as the second single on 14 June 2005. The music video for "Technologic" was directed by Daft Punk.

Composition

In the song, an electronically transposed voice chants technological commands. For example, "Plug it, play it, burn it, rip it, drag it, drop it, zip, unzip it" are spoken in rhythm to a beat. The word it occurs exactly 399 times.

A portion of the vocals were altered and used in the Busta Rhymes single "Touch It", produced by Swizz Beatz. Subsequently, elements of both "Technologic" and "Touch It" were featured in Daft Punk's live album Alive 2007.

A portion of the vocals were also altered for the Hannah Wants single "Rhymes", which reached number 13 on the UK Singles Chart in 2015.

Music video and other media

Live Daft Punk performance featuring "Technologic"

The music video for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock". The video features the duo on a pyramid-themed stage playing the bass guitars shown in the single cover. The lyrics flash as individual words of text on a television monitor set on the stage. The video features a robot character that appears to chant the lyrics of the song. The character is situated in front of the flashing screen between the two Daft Punk members and later appears in a darkened room watching itself on television. The robot was created by Tony Gardner and his team at Alterian, Inc. The music video is included in the CD and DVD edition of the album Musique Vol. 1 1993–2005.

The pyramid design used in the video is similar to the scheme used in Daft Punk's live performances during the Alive 2006/2007 tour. The flashing lyrical text is integrated with the live version of "Technologic" on a large light-emitting diode display used for their shows. Guy-Manuel de Homem-Christo stated, "In the 'Technologic' video, this little robot [is] in the pyramid and we thought it would be funny to have the two of us in the bigger pyramid."[1]

The song was featured in an iPod advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola E398 mobile-phone, aired in early 2005 in Brazil. Additionally, the song was featured in an episode of The O.C.. In 2009, it was used in a Lincoln MKS commercial, and in a series of TV advertisements for the Alfa Romeo MiTo. It is a playable track on the iOS games Tap Tap Revenge and Tap Tap Dance, and was sampled for the video game DJ Hero. In an episode of the TV show America's Best Dance Crew, crew Kaba Modern performed to a master mix of this song on 7 February 2008. "Technologic" was also featured in the game Dance Central 2. In June 2013, after game one of the 2013 Stanley Cup Finals, this song was used as the beat for a compilation of passing and shooting calls from announcer Mike Emrick.[2]

Track listing

  • CD: 1 (VSCDT1900)
  1. "Technologic" (radio edit)
  2. "Technologic" (Basement Jaxx Kontrol Mixx)
  • CD: 2 (VSCDX1900)
  1. "Technologic"
  2. "Technologic" (Vitalic remix)
  3. "Technologic" (Peaches No Logic remix)
  4. "Technologic" (video)
  • 12" maxi single (VST1900)
  1. "Technologic" — 4:43
  2. "Technologic" (Peaches No Logic remix) — 4:35
  3. "Technologic" (Vitalic remix) — 5:24
  4. "Technologic" (Basement Jaxx Kontrol Mixx) — 5:29

Chart positions

Chart (2005) Peak
position
Australia (ARIA)[3] 64
Belgium (Ultratop 50 Wallonia)[4] 15
UK Singles (Official Charts Company)[5] 40
UK Dance (Official Charts Company)[6] 1
US Bubbling Under Hot 100 Singles (Billboard)[7] 16
Chart (2008) Peak
position
Switzerland (Schweizer Hitparade)[8] 63
Chart (2010) Peak
position
Sweden (Sverigetopplistan)[9] 29

References

  1. ↑ Daft Punk ends its must-see U.S. tour at Vegoose lasvegascitylife.com. Retrieved on 9 February 2008.
  2. ↑ Mike "Doc" Emrick's Passing Synonyms: A Daft Punk Mashup Deadspin.com. Retrieved on 19 June 2013.
  3. ↑ "The ARIA Report: Issue 806 (Week Commencing 8 August 2005)" (PDF). Australian Recording Industry Association. p. 2. Retrieved 19 August 2015.
  4. ↑ "Ultratop.be – Daft Punk – Technologic" (in French). Ultratop 50. Retrieved May 22, 2012.
  5. ↑ "July 2005/ Archive Chart: 16 July 2005" UK Singles Chart. Retrieved 15 May 2013.
  6. ↑ "Archive Chart: 2005-07-10" UK Dance Chart. Retrieved May 21, 2012.
  7. ↑ Top Pop Singles (12th ed.). Menomonee Falls, Wisconsin: Record Research Inc. 2009. p. 245. ISBN 0-89820-180-2.
  8. ↑ "Swisscharts.com – Daft Punk – Technologic". Swiss Singles Chart. Retrieved May 22, 2012.
  9. ↑ "Swedishcharts.com – Daft Punk – Technologic". Singles Top 100. Retrieved May 22, 2012.
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