TNT (Russian TV channel)

TNT
ТНТ
Launched 1 January 1998
Owned by Gazprom Media
Picture format 4:3 (576i, SDTV)
Audience share 7.9% overall and 16.6% in 18-30 (Q3 2013, TNS Russia [1] and TNT [2])
Slogan

Feel our love! (Russian: Почувствуй нашу любовь!)

The most powerful TV brand (Russian: Самый сильный телевизионный бренд) (September 23, 2015-present)
Country  Russia
Language Russian
Broadcast area  Russia
Headquarters Moscow, Russia
Website http://tnt-online.ru

TNT (Means: Your New Television. Russian: ТНТ, Твоё Новое Телевидение, Tvoyo Novoye Televideniye, or Television of new Millennium (Russian: ТНТ, Телевидение нового тысячелетия, Televideniye Novogo Tisyachelyetiya)) is a Russian brand name of TNT Broadcasting Network, one of Russia’s top five television networks. It reaches over 100 million people throughout Russia offering a light entertainment aimed at a younger audience from age 16 through age 30.

Thanks to its blend of innovative reality programmes and a variety of original comedy shows backed up by probably the most aggressive marketing in the market, TNT demonstrated a record-breaking growth in both revenues and audience share. In the last four years, TNT’s national share of audience (6 – 54 years old) increased from 3.9% in 2002 to 6.9% in 2009.

TNT logo used from August 19, 2002 until 2009

TNT’s business model is similar to the US TV Networks whereby its signal is distributed by both own and operated stations and affiliate stations. In return the local stations get a share of advertising time within the content provided by TNT.

TNT delivers its signal through satellites in four different orbits, allowing its 20 own TV stations and over 350 affiliates to receive the signal in their respective time zones. TNT’s signal is received and retransmitted by local network stations covering in 760 Russian cities. Sale of advertising is TNT’s main source of revenue. As of July 2013 Roman Petrenko, previously General Director of TNT (2002-2013), is the new Chairman Of the Board (CEO) of JSC TNT-Broadcasting Network.[3]

Nowadays TNT is one of the most popular entertainment channels of Russia.

Programming blocks

TNT Russia shows Nickelodeon programs weekdays 7.00 am until 8.30 am and 12.30 am until 2.00 pm (MSK) and weekends 6.00 am 8.40 am (MSK).

Current

Former programming

References

  1. ↑ http://www.tns-global.ru/rus/data/ratings/tv/
  2. ↑ http://sales.tnt-tv.biz/news/
  3. ↑ http://www.gazprom-media.com/en/about.xml?&holding_id=173&leadership_id=190
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