THR Raaga

THR Raaga
City Kuala Lumpur
Broadcast area West Malaysia and Singapore
Slogan Aahaa... Sirantha Isai! (Aahaa... the best music!)
Frequency Varies depending on its region
First air date 1 January 2005 (2005-01-01)
Format Contemporary hit radio
Language(s) Tamil
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations Hitz FM, Mix FM, LiteFM, My FM, Melody FM, Era FM, Sinar FM and THR Gegar
Webcast THR Raaga eAAC+
Website raaga.thr.fm

THR Raaga is a Malaysian Tamil-language radio station operated by Astro Radio. It broadcasts 13 hours a day, 7 days a week. In 2015, as according to Nielsen RAM Survey Wave #1, THR Raaga maintained its position as Malaysia's leading Tamil-language station with over two million listeners.[1] It also emerge as South East Asia's No.1 Tamil radio station by beating Minnal FM and Singapore based Oli 96.8FM.

The station is well known for its breakfast show, Kalakkal Kaalai, which began broadcasting on 1 August 2006. The Hindi Power is also carried on the station since early 2010, which was previously broadcast on THR Gegar.

History

The radio station began broadcasting on 9 September 1994, after having started test transmission nine days before (31 August). It was known as TIME Highway Radio until 2005 and includes segments in Malay (Gegar), English and for a short period, in Mandarin (Mun Toh Tak), with Tamil-language segment (Raaga) being introduced later, as well as Hindi Power, a segment that focused mainly on Bollywood music. By March 2002, Tamil programs on THR accounts for 40 percent of THR's daily broadcasting time.[2] AMP Radio Networks acquires the radio station in 2005 to relaunch a brand new radio channel to broadcast in Tamil.

Shows line-up

Frequencies

Kuantan can receive THR Raaga either 99.3MHz, 101.5MHz or 99.7MHz, depends on the areas.

Awards

References

  1. ↑ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.
  2. ↑ Musthafa, Saharuddin (3 March 2002). "Format baru THR.fm - Tidak berniat bersaing dengan radio ERA". Utusan Malaysia. Retrieved 12 July 2016.

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