Sunnies Studios

Sunnies Studios
Private
Industry Eyewear
Founded 2013
Founder Eric Dee, Bea Soriano Dee, Martine Cajucom, Georgina Wilson
Headquarters Metro Manila
Number of locations
 40
Area served
 Philippines
Products Prescription Eyeglasses, Sunglasses
Website sunniesstudios.com

Sunnies Studios is a company that sells sunglasses and prescription eyeglasses. It was founded in 2013. Sunnies Studios sells online and has over 40 stores in the Philippines.[1]

History

The company was founded in 2013 by Georgina Wilson, Martine Cajucom, Bea Soriano Dee and Eric Dee.[2] Its headquarters is located in Quezon City, Metro Manila.[3]

Back in 2011, Eric Dee and Bea Soriano Dee started Charlie, a retail brand that sold shoes, bags and clothes. By the year 2013, Georgina Wilson joined the team as a marketing director along with Martine Cajucom as the creative director. Together, they handled the company and started selling sunglasses under the line, Sunnies by Charlie.[4] The word "Sunnies" is the informal Australian word for sunglasses.[5] By February 2014, the directors decided to change the company name to Sunnies Studios and dropped Charlie due to the increase of popularity of the sunglasses line.[6]

In 2015, the brand was recognized by Ayala Malls for Store Operations Excellence during the 17th Ayala Merchant Rewards night and was also awarded by SM Supermalls as the Best in Marketing under the VisMin category during its first ever SM Partners' Summit.[7][8] The following year, Martine Cajucom, Georgina Wilson and Bea Soriano Dee were awarded by Go Negosyo as three of the 18 Insipiring Filipina Entrepreneurs during its 8th Filipina Entrepreneurship Summit.[9] The brand was recognized once again by Ayala Malls as the Store of the Year in Glorietta during the 18th Ayala Merchant Rewards night.[10]

In 2016, Sunnies Studios launched a new line of prescription eyewear under the Sunnies Specs brand.[11] The brand currently has over 130 styles in 3 branches within Metro Manila and 1 branch in Cebu City.[12]

Sunglasses and Prescription Eyewear

Sunnies designs are made in-house and are currently being sold in 40 retail stores around the Philippines.[13] The brand is in partnership with the online shopping site, Zalora, providing Sunnies products within Southeast Asia.[14]

According to Euromonitor, Sunnies Studios was ranked second in the Philippine market last 2015 for sunglasses behind category leader Luxottica Group SpA. Sunnies Studios had an 8% value share in that sector. It was also ranked 10th in eyewear with a 1% value share in 2015.[15]

Sunnies Cafe

In 2016, Sunnies Studios partnered with Foodee Global Concepts (the company behind Todd English Food Hall and Tim Ho Wan in the Philippines) to launch their third lifestyle concept, Sunnies Cafe.[16] Sunnies Cafe opened its first store in Bonifacio Global City and its second store in SM Megamall. A third restaurant will be opening at Alabang Town Center by January 2017. [17]

References

  1. ↑ "Revolutionizing Prescription Eyewear", The Standard, July 13, 2016
  2. ↑ "Sunnies Side Up", Philippine Star, October 17, 2014
  3. ↑ "It's Always Sunny at the Sunnies HQ", CNN Philippines, July 7, 2016
  4. ↑ "4 Young Entrepreneurs Redefine Eyewear Industry", The Standard (Philippines), July 9, 2016
  5. ↑ "Understand Australian Slang", Spiible, January 11, 2016
  6. ↑ "How Sunnies Studios Became a Retail Powerhouse", CNN Philippines, June 1, 2016
  7. ↑ "Ayala Malls celebrates retail excellence with Merchant Rewards Program", The Philippine Star, May 1, 2015
  8. ↑ "Honoring tenant partners in the first SM Partners Summit", The Philippine Star, October 29, 2015
  9. ↑ "Education, connectivity, hard work stressed in Filipina entrepreneurship summit", Entrepreneur Philippines, February 18, 2016
  10. ↑ "18th Ayala merchant rewards", Manila Standard, May 31, 2016
  11. ↑ "Sunnies Specs Launches Voguish Eyewear", Malaya Business Insight, July 12, 2016
  12. ↑ "Sunnies Studios now has specs", Philippine Daily Inquirer, July 15, 2016
  13. ↑ "Passport Eyewear in the Philippines". Euromonitor: 6. July 2016.
  14. ↑ "An Eye for Style", Business World, October 6, 2015
  15. ↑ "Passport Sunnies by Charlie Inc in Eyewear". Euromonitor: 2. July 2016.
  16. ↑ "Georgina Wilson expands business", Manila Standard, November 12, 2016
  17. ↑ "Why the future looks bright for Sunnies Cafe", Entrepreneur Philippines, October 29, 2016
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