shipyourenemiesglitter.com

Ship Your Enemies Glitter
Type of site
 Retail
Founded January 2015
Country of origin Australia
Founder(s) Mathew Carpenter[1]
CEO Peter Boychuk
Website shipyourenemiesglitter.com

shipyourenemiesglitter.com is an online business set up in early January 2015.[2][3]

It commenced business on Monday, 12 January 2015 and offers a glitter bombing service by postal mail.[4] The website was started by Sydney-based Australian entrepreneur Matthew Carpenter.[1] It offers to send an envelope packed with glitter to someone that a customer dislikes.[5] The website received significant media coverage,[6] and was described as having received "over 1.3 million visits", being mentioned on internet social media "about 300,000 times on Facebook and Twitter within its first 24 hours".[7] Carpenter described himself as "somewhat overwhelmed" by the interest and removed ability to order glitter after receiving "thousands" of requests from people wanting to purchase the product.[8]

Later that month the shipyourenemiesglitter.com website was put up for sale on the domain auction website Flippa, Carpenter saying "Please stop buying this horrible glitter product — I’m sick of dealing with it."[8] Writing in response to the sale, Fairfax Media newspaper The Age wondered whether the reference to "tonnes of people wanting to order" meant that no envelopes of glitter had in fact ever been posted, Carpenter commenting in an email interview that "the website is only 48 hours old so we don't have any customers you can speak to".[6]

On 22 January 2015, the company was purchased by Peter Boychuk of Buford, Georgia for US$ 85,000, and under new ownership the company began mailing letters for the first time.[3][9]

References

  1. 1 2 Holiday, Ryan Exclusive: How This Man Got the Media to Fall for ShipYourEnemiesGlitter Stunt New York Observer. February 27, 2015
  2. ↑ Kamen, Matt (13 January 2015). "'Startup' will glitterbomb your least favourite people". Wired UK. Condé Nast. Retrieved 19 January 2015.
  3. 1 2 Taylor, Jordyn Has ShipYourEnemiesGlitter Become a Legitimate Glitter-Shipping Company? New York Observer. February 27, 2015
  4. ↑ Izadi, Elahe (16 January 2015). "Yes, you can pay someone to ship glitter to your enemies". The Washington Post. Nash Holdings LLC. Retrieved 19 January 2015.
  5. ↑ Eleftheriou-Smith, Loulla-Mae (18 January 2015). "Shipyourenemiesglitter.com founder Matthew Carpenter pleads with people to 'stop buying this horrible glitter product' and puts site up for sale". The Independent. Independent Print Limited. Retrieved 19 January 2015.
  6. 1 2 Parker, Scott (16 January 2015). "Glitterpreneur hits Twitter with 'For Sale' sign, but where's the sparkle?". The Age. Fairfax Media. Retrieved 21 January 2015.
  7. ↑ "'Ship Your Enemies Glitter' Blows Up In Founder's Face, Is For Sale". The Huffington Post. 19 January 2015. Retrieved 19 January 2015.
  8. 1 2 Hern, Alex (16 January 2015). "'Ship Your Enemies Glitter' founder sells company after begging users to 'stop'". The Guardian. Guardian Media Group. Retrieved 19 January 2015.
  9. ↑ Taylor, Jordyn Meet the Man Who Paid $85,000 for Ship Your Enemies Glitter New York Observer. February 27, 2015
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