Savage (rapper)

Savage
Savage performing in Adelaide, Australia, in June 2007.
Background information
Birth name	Demetrius Savelio
Born	(1981-06-28) 28 June 1981
Origin	South Auckland, New Zealand
Genres	New Zealand hip hop[1]
Years active	2001–present
Labels	Dawn Raid, Universal Republic
Associated acts	Deceptikonz, Dawn Raid All-Stars, Akon, Aaradhna, Scribe, Joel Fletcher

Demetrius Savelio (born 28 June 1981), better known by his stage name Savage, is a New Zealand rapper of Samoan descent, and a former member of hip hop group the Deceptikonz. Savage was the first New Zealand hip hop artist in history to have a commercial single achieve platinum certification status in the United States.^[2] The "International Breakthrough" accolade of the Pacific Music Awards was created in his honour.^[3]

The Deceptikonz

Savage joined with friends to form a hip-hop group, the Deceptikonz, in 1997. Success was not instant, however, as the group struggled through several talent shows and small concerts. Their big break came in 1999 when they were signed to South Auckland (Papatoetoe) hip hop label Dawn Raid Entertainment.

In 2002, the Deceptikonz released Elimination; a studio album that peaked at number four on the New Zealand albums chart.^[4] In late 2003, Savage featured as a member of the Deceptikonz on the Mareko hit single Stop, Drop and Roll; a number six hit on the New Zealand singles chart.^[5]

Solo career

Moonshine era (2005–07)

Savage's first solo single; Swing, was released in January 2005. The hit would eventually crack the Australian singles chart in 2014 and peak at number one for five weeks in the New Zealand singles chart. Three months later, Savage released his debut solo album Moonshine which reached number two in the New Zealand album chart and included a title track as a follow-up single. This became an even bigger success than the previous single; spending seven weeks at number one on the New Zealand singles chart, and reaching the top ten in the Australian singles chart. The Moonshine single would eventually become certified twice platinum in New Zealand and gold in Australia.^[6] The third single from the album; They Don't Know reached number three in the New Zealand singles chart and was also a hit for several weeks on the Australian singles chart. In 2007, Swing featured in a club scene for the United States film Knocked Up and was also included on the movie soundtrack album.^[7]

Savage Island era (2008–09)

Following the success of appearing in "Knocked Up", Swing was released as a single for the United States in 2008, and remix versions were made with American rappers Soulja Boy Tell 'Em and Pitbull. Upon re-release, Swing reached number forty-five on the US Billboard Hot 100, re-entered the New Zealand singles charts peaking at number twenty-three and appeared on the American version of Now That's What I Call Music! 29. By the end of January 2009, the song had sold over 1.5 million units in the United States alone. Because of this; Swing was certified as a platinum single in the United States.^[2]

In February 2009, Savage released Savage Island, the second studio album of his solo career. The release became his second consecutive top-ten entry on the New Zealand album chart debuting at number nine. The album included Moonshine from the previous album as well as a remix version of the New Zealand number-one hit Not Many. The release also featured two new singles Wild Out (Chooo Hooo) and Hot Like Fire. These songs became New Zealand singles chart hits with the former becoming Savage's fourth top-ten peaking song in the national chart. Savage appeared in an issue of Source Magazine to discuss the lyrical meanings behind the tracks of Savage Island the following month. In October, Savage performed the Savage Island album track I Love The Islands, to raise funds for the Samoan tsunami relief effort.^[8] In December, the video for Wild Out (Chooo Hooo) was named as one of the five most-watched YouTube music videos in New Zealand.^[9]

Battle of the Century era (2010–12)

In 2010, Savage featured in "Battle of the Century", a nationwide tour across New Zealand alongside internationally successful New Zealand rapper Scribe.^[10] The same year, the Presents... The Tribal Council album was released.^[11] In 2012, Savage featured on the Jade Louise single "Vibrations"^[12] which was the theme song for the television series The GC.^[13]

Collaboration era (2013–present)

In 2013, "Swing" was remixed by Australian producer Joel Fletcher. The song peaked at number 2 on the ARIA Singles Chart^[14] and has been certified triple platinum by the Australian Recording Industry Association (ARIA) for shipments exceeding 210,000 copies.^[15] In 2014, Savage added vocals to Timmy Trumpet's song "Freaks". The song peaked at number one in New Zealand and was certified 2× Platinum by Recorded Music NZ. In Australia, it peaked at number 3 and was certified 4× Platinum by ARIA. It also reached the top five in Finland^[16] and won "Highest Selling Single" at the 2015 New Zealand Music Awards.^[17]

Discography

Studio albums

Compilation albums

Singles

As featured artist

Other appearances

Music videos

Notes

Awards and nominations

Pacific Music Awards

New Zealand Music Awards

References

External links

• Savage's Myspace
• Dawn Raid - Savage's Official Record Label Website
• RIANZ Chart