Sagi Haviv

The logo for the Library of Congress designed by Sagi Haviv

Sagi Haviv (born 1974 in Israel) is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv.^[1] Called a "logo prodigy" by The New Yorker,^[2] and a "wunderkind" by Out magazine,^[3] he is best known for having designed the trademarks and visual identities for clients such as the Library of Congress, Conservation International,^[4] the John D. and Catherine T. MacArthur Foundation, Harvard University Press, the Milwaukee Institute of Art & Design, the International Tchaikovsky Competition, as well as for commercial brands such as Armani Exchange.^[5]

Armani Exchange logo redesigned by Sagi Haviv

Biography

Haviv was born in Kibbutz Nachshonim, Israel, where spent his early life. He studied in the art high school Telma Yelin in Givataim. In 1996, Haviv moved to New York. He studied graphic design at The Cooper Union School of Art where he earned a Bachelor of Fine Arts.

Haviv began his design career when he joined Chermayeff & Geismar in 2003. There he created "Logomotion",^[6] an award-winning ten-minute motion graphics tribute to the firm’s famous trademarks which was widely exhibited, appearing in New York at Corcoran Gallery of Art(2003), in Washington DC (2004), the Ginza Graphic Gallery in Tokyo (2005), Centro in Mexico City (2006), and the Pera Museum Istanbul (2007).

In 2006 he became a partner at Chermayeff & Geismar,^[7] where he has since developed institutional and corporate identities, print and motion graphics and art in architecture for a diverse array of clients worldwide. Haviv’s motion graphics work includes the main titles for the PBS documentary series Carrier,^[8] and the 2010 PBS documentary series Circus,^[9] and a typographic animation for the centerpiece performance at Alicia Keys’s Black Ball, 2009 for Keep A Child Alive.^[10]

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

In 2011 he co-authored with his partners, Tom Geismar and Ivan Chermayeff the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).

Chermayeff & Geismar & Haviv

In 2013 Haviv's name was added to the masthead of the 56 year old firm Chermayeff & Geismar and it became known as Chermayeff & Geismar & Haviv.^[11]

School of Visual Arts

He teaches corporate identity design at The School of Visual Arts in New York City.^[12]

Print magazine

He writes on the topic of identity design for Print magazine.^[13]

Awards

In 2004, Haviv received the Tokyo Type Directors Club award for Logomotion, for which he also won an award from the New York Art Directors Club.

External links

References

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