Rocket Fuel Inc.

Rocket Fuel Inc.
Traded as FUEL
Industry Marketing and Advertising
Founded 2008 (2008)
Founders George John, Richard Frankel, Abhinav Gupta
Headquarters Redwood City, CA[1], US
Number of locations
 20
Area served
 North America, Europe, and Japan
Key people
 Randy Wootton, CEO
Richard Frankel, President
Abhinav Gupta, Senior Vice President of Engineering
Number of employees
 900+
Website rocketfuel.com

Rocket Fuel is an ad technology company based in Redwood City, California.[2] It was founded in 2008 by alumni of Yahoo!.[2]

Rocket Fuel completed an initial public offering in September 2013.[3] The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million.[4] By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.[5]

Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[6][7][8]

References

  1. ↑ Courtney Subramanian (March 17, 2014). "In marketing, embracing a world where data rules". CNN Money. Retrieved May 1, 2014.
  2. 1 2 Sramana Mitra (21 October 2013). "Rocket Fuel's IPO Soars". Seeking Alpha. Retrieved 3 December 2013.
  3. ↑ "Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising". Adotas. Retrieved 9 March 2014.
  4. ↑ Brodie, Lee (13 November 2013). "Cramer: This stock is literally Rocket Fuel". CNBC. Retrieved 13 March 2015.
  5. ↑ Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)
  6. ↑ Zach Rogers (5 August 2014). "Rocket Fuel To Buy [X+1] For Estimated $230M". ad exchanger. Retrieved 24 August 2014.
  7. ↑ Jordan Novet (5 August 2014). "Ad-tech player Rocket Fuel buys programmatic marketing company [x+1]". Venture Beat. Retrieved 24 August 2014.
  8. ↑ Garett Sloane (5 August 2014). "Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory". Adweek. Retrieved 24 August 2014.
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