Robot Galaxy

Robot Galaxy
Private
Industry Retail
Founded 2007
Headquarters New York, New York, U.S.
Key people
 Oliver Mitchell, Ken Pilot
Products Build-Your-Own Robots
Number of employees
 ~20
Website www.robotgalaxy.com

Robot Galaxy is a mall-based retail and entertainment company that allows children to build their own personalized robots. The Robot Galaxy brand includes retail stores, an online virtual world, and a comic book series.[1]

History

Robot Galaxy was founded in 2007 by entrepreneur Oliver Mitchell and former retail executive Ken Pilot .[2] The first two stores opened October 2007; one in the Palisades Center in West Nyack, NY and the other in the Freehold Raceway Mall in Freehold, NJ.[3][4] In November 2008, Robot Galaxy opened a store within Toys R Us Times Square .[5]

Retail

The store experience allows children to customize their own personal robots. Children begin by picking a character from the comic book series and then choose from a variety of different motorized parts and accessories to construct a unique robot.[6] Considering the number of robot parts to choose from, there are over a thousand possible robots.

Once activated, the robots have a USB connection that allows robot owners to plug their robots into their computers, connecting to the Robot Galaxy virtual world.

Online virtual world

The online virtual world provides a safe community for children to play games and battle with other robots.[7] By playing games and collecting points, children can unlock new features on their robots.

Comic book series

There are currently four comic books with more expected to become available in September 2009.[8] The comic books explain the story of the Robot Galaxy, and include all robots available for sale in stores.

References

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