Peach (airline)

Peach
IATA ICAO Callsign
MM APJ AIR PEACH
Founded 10 February 2011
Commenced operations 1 March 2012
Hubs
Fleet size 18
Destinations 17
Parent company Peach Aviation Limited
Headquarters Kansai International Airport, Izumisano, Japan
Key people Shinichi Inoue (井上 慎一 Inoue Shin'ichi), CEO
Revenue JPY 14.3 billion (FY June 2013)[3]
Operating income JPY 1,046 million (June 2013)[3]
Website flypeach.com
Kensetsu-to, the headquarters of Peach
Aeroplaza (エアロプラザ), former headquarters

Peach Aviation (ピーチ・アビエーション 株式会社 Pīchi Abiēshon Kabushiki Gaisha), operating under the brand name Peach is a low-cost airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟 Kensetsu-tō) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.[4][5]

Peach has hubs at Kansai International Airport in Osaka and at Naha Airport in Okinawa. In the spring of 2015, the airline planned to open a third hub at Narita International Airport in order to serve the Greater Tokyo Area.[6]

History

Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[7] Its shares are held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[8]

Peach’s brand development was conducted by CIA, Inc. / The Brand Architect Group who engaged Neil Denari, for aircraft livery design and James Wilkie[7] for uniform design. The airline is based at Kansai International Airport.[9] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[10]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ Earopuraza),[11] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[12][13] On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[14]

The airline's first flight was on 1 March 2012, between Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[15]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[16] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[17]

Peach cancelled over 2,000 planned flights for the summer 2014 season (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were sick or injured and unable to fly. Loss of pilots to other airlines was a cause for the shortage.[18] It was later reported that Peach would consider allowing its pilots to commute from Haneda Airport to Kansai Airport on other airlines, a practice rarely allowed in Japan, in order to attract candidates who are unwilling to relocate to Osaka.[19]

Destinations

A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

Peach offers service to the following destinations:[20]

Country City Airport Notes/Refs
ChinaHong KongHong Kong International Airport [21]
ChinaShanghaiShanghai Hongqiao International Airport[22]
JapanFukuokaFukuoka Airport[15]
JapanIshigakiNew Ishigaki Airport [23]
JapanKagoshima Kagoshima Airport[21]
JapanMatsuyamaMatsuyama Airport[24]
JapanMiyazakiMiyazaki Airport[25]
Japan NagasakiNagasaki Airport [21]
JapanNahaNaha AirportHub[21]
JapanOsakaKansai International AirportHub[15]
Japan SapporoNew Chitose Airport [21]
JapanSendai Sendai Airport[23]
JapanTokyoHaneda Airport[26]
Narita International AirportHub[27]
South KoreaBusanGimhae International Airport[23]
South KoreaSeoulIncheon International Airport[21]
TaiwanKaohsiungKaohsiung International Airport[28]
TaiwanTaipeiTaoyuan International Airport[29]

Future destinations

CEO Shinichi Inoue (井上 慎一 Inoue Shin'ichi) commented in May 2011 that the airline planned to serve the resort markets of Guam and Saipan. Inoue also mentioned the possibility of Peach using less congested secondary airports to serve certain cities, such as using Saga Airport or Kitakyushu Airport to serve Fukuoka.[30] The airline has also had plans to launch flights to Beijing, Shanghai, Guangzhou, and Hangzhou in China.[31]

In early 2015, Peach was considering new hubs in Seoul, Bangkok, Ho Chi Minh City, Tokyo and Sapporo,[32] as well as flights between its Okinawa hub and destinations in Southeast Asia.[33]

Fleet

As of November 2016 the Peach fleet consists of the following aircraft:[34]

Peach Air fleet
Aircraft In Service Orders Passengers
Airbus A320-200 18 5[35][36] 180
Airbus A320neo — 10[36] TBA
Total 18 15

Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.[37] Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[38]

Accidents and incidents

References

  1. ↑ http://www.flypeach.com/Portals/0/PressReleases/2014/140121-Press-Release-E.pdf
  2. ↑ http://www.flypeach.com/Portals/0/PressReleases/2015/150210-Press-Release-E.pdf
  3. 1 2 "ジェットスター、営業赤字90億円　ＬＣＣ３社の決算出そろう". 日本経済新聞. 15 October 2013. Retrieved 16 October 2013.
  4. ↑ "Privacy Policy." Peach Aviation. Retrieved on 23 July 2011. "Peach Aviation Limited Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" – Japanese: "〒549-8585　大阪府泉佐野市泉州空港北一番地　建設棟5階 Peach Aviation株式会社"
  5. ↑ "About Us." Peach. Retrieved on 1 November 2011. "Izumisano-shi, Osaka, Japan 549-8585" Address in Japanese: "大阪府泉佐野市"
  6. ↑ Yoshikawa, Tadayuki (19 January 2015). "ピーチ、成田を3月以降拠点化　羽田は深夜便検討". Aviation Wire. Retrieved 20 January 2015.
  7. 1 2
  8. ↑ Aoki, Mizuho. "Budget airline goes for a Peach of an image." Japan Times. Wednesday 25 May 2011. Retrieved on 10 September 2012.
  9. ↑ Aoki, Mizuho, "New budget carrier Peach hopes to fly high, charge low", Japan Times, 14 June 2011, p. 8.
  10. ↑ 格安航空ピーチ：ＣＡの公募倍率２１倍, Mainichi Shimbun, 23 July 2011.
  11. ↑ "Privacy Policy." Peach Aviation. Retrieved on 23 July 2011. "Personal information desk Peach Aviation Limited Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan" – Japanese: "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F Peach Aviation株式会社 個人情報取り扱い担当行き"
  12. ↑ "About Us." Peach. Retrieved on 21 July 2011. "Tajiri-cho, Sennangun, Osaka, Japan" Address in Japanese: "本社所在地 大阪府泉南郡田尻町"
  13. ↑ "航空運送事業の許可について（Peach・Aviation 株式会社）." Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved on 21 July 2011. "１．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）"
  14. ↑ "Peach Aviation Moves Operations Office to New Location." (Archive) Peach Aviation. 1 August 2011. Retrieved on 10 September 2012. "Kensetsu-to 5 th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" Japanese press release: "本社オフィス移転のお知らせ." (Archive) "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階"
  15. 1 2 3 Kyodo News, "Cut-rate carrier Peach starts flights", The Japan Times, 2 March 2012, p. 6.
  16. ↑ Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Retrieved 19 July 2013.
  17. ↑ "明暗分けた「日本流サービス」　ピーチ、満足度「大手並み」". 日本経済新聞. 24 July 2013. Retrieved 24 July 2013.
  18. ↑ "病気や引き抜きで機長不足　ピーチ最大2088便減便". Nihon Keizai Shimbun. 24 April 2014. Retrieved 28 April 2014.
  19. ↑ "ピーチのパイロット、羽田―関空で他社便通勤ＯＫ". Nihon Keizai Shimbun. 17 January 2015. Retrieved 19 January 2015.
  20. ↑ "Route Map". Peach Aviation. Retrieved 17 July 2013.
  21. 1 2 3 4 5 6 "Low-cost airline Peach boldly pursues Japan-Southeast Asia one-stop market using new Okinawa base". CAPA Centre for Aviation. 27 March 2013. Retrieved 8 November 2016.
  22. ↑ "Peach adds Shanghai service from Nov 2016". routesonline. Retrieved 2 September 2016.
  23. 1 2 3 "Peach S13 Operation Changes". routesonline. 23 January 2013. Retrieved 8 November 2016.
  24. ↑ "Peach Aviation makes Matsuyama its latest domestic destination". anna.aero. 5 Feb 2014. Retrieved 8 November 2016.
  25. ↑ "Peach to Add Osaka – Miyazaki Route from late-August 2015Peach to Add Osaka – Miyazaki Route from late-August 2015". routesonline. 15 April 2015. Retrieved 8 November 2016.
  26. ↑ "Peach to Launch Tokyo Haneda - Taipei Taoyuan Route from August 2015". 25 June 2015. Retrieved 25 June 2015.
  27. ↑ "Peach to Start Osaka Kansai – Tokyo Narita Service from late-Oct 2013". routesonline. 11 June 2013. Retrieved 8 November 2016.
  28. ↑ "Peach to Launch Osaka – Kaohsiung Service from mid-January 2014". routesonline. 25 October 2013. Retrieved 8 November 2016.
  29. ↑ "Peach Aviation to Launch Osaka-Taipei Service from Oct. 16". ChinaAviationDaily. 10 October 2012. Retrieved 8 November 2016.
  30. ↑ ピーチアビエーション：関空ＬＣＣ、５年で１０路線　ＣＥＯ「海外は香港・台湾優先」, Mainichi Shimbun, 1 June 2011
  31. ↑
  32. ↑ "Peach plans hubs outside Japan". Nikkei Asian Review. 3 January 2015. Retrieved 4 January 2015.
  33. ↑ Yoshikawa, Tadayuki. "ピーチ、那覇－香港線就航　15年度ベトナムやタイ視野に". Aviation Wire. Retrieved 23 February 2015.
  34. ↑ "Peach Fleet Details and History". planespotters.net. 11 November 2016. Retrieved 16 November 2016.
  35. ↑ "Peach Aviation orders three A320s". Airbus. 16 June 2015.
  36. 1 2 "Peach Aviation orders 10 A320neo and three A320ceo" (Press release). Airbus. 18 November 2016. Retrieved 18 November 2016.
  37. ↑ Title Japan's Peach Aviation takes delivery of its first A320
  38. ↑ Yoshikawa, Tadayuki (7 August 2013). "ピーチ、10機目のA320がハンブルク出発　12日から商業運航へ". Aviation Wire. Retrieved 9 August 2013.
  39. ↑ "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.
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