Paktor

Paktor

Developer(s)	Paktor Pte Ltd
Initial release	June 2013 (2013-06)
Development status	Active
Operating system	iOS, Android
Website	www.gopaktor.com

Paktor is a location-based dating and networking mobile application that connects mutually interested users and allows them to chat individually or as a group. Founded in Singapore, the app was launched in June 2013..,^[1] and has over 5 billion swipes to date (October 2015).^[2] In late 2013, Paktor launched a subsidiary called GaiGai, an offline dating service that focuses on matching-making and dating events. The word 'Paktor' originates from the Chinese Hokkien dialect word for 'dating'.

History

Founding

Paktor was founded by Joseph Phua, Charlene Koh and Ng Jing Shen.^[3]

Paktor was first launched in Singapore in June 2013, when online and mobile dating was still in its infancy in Asia. Despite the immature market, there was a lot of interest from consumers and according to a Paktor newsletter, there were 250000 matches in the first 2 weeks of 2014 making Paktor the #1 social networking app for singles in Asia.^[4] The company also shared that it had received over 100 million profile ratings at that time.

The app is available in Taiwan,^[5] Malaysia, Indonesia,^[6] Vietnam, Thailand and South Korea.

Company Overview

Financials

In March 2014, Paktor revealed its first round of funding with a US$500,000 pre-Series-A round that valued the brand at US$6.5 million.^[7] At this time, co-founder and CEO Joseph Phua was quoted as saying that the app was “easily 10-20 times ahead of the next player”^[8] referring to their main markets; Singapore, Malaysia, Vietnam, Thailand, Taiwan and the Philippines.

Series A was secured in November 2014, bringing the total raised to US$5 million.^[9] This round was led by Vertex Venture, a subsidiary of Singapore’s Temasek Holdings. The funds were reported to be used for expansion into different territories and the introduction of new services under the Paktor group. At this time, the size of the network stood at 1.5 million registered users.^[9]

The next milestone was the US$7.5 million Series B funding in July 2015.^[3] This raised total funding to more than US$12 million and Paktor said its network had five million registered users and 12 million matches a month.^[1] There were also 500 million monthly swipes on average across the region.^[10]

The startup secured another US$10 million in a venture round with its sights set on expansion in Japan and South Korea. YJ Capital — the corporate venture firm belonging to Yahoo Capital — led the round, which included participation from fellow new investors Global Grand Leisure, Golden Equator Capital and Sebrina Holdings, as well as existing backers Vertex Ventures (which belongs to Singapore sovereign wealth fund Temasek) MNC Media Group, Majuven and Convergence Ventures.^[11]

In November, Paktor announced another round of funding in the amount of $32.5 million to expand its focus into new kinds of mobile entertainment. This new raise, was led by U.S.-Asia-based K2 Global and Indonesia’s MNC Media Group, with participation from other, undisclosed investors.^[12]

Advertising

In 2015, the app appointed Taiwanese actress and social media personality, Ouyang Nini,^[13] and Indonesian actor, Junior Liem,^[14] as the brand’s ambassadors in Taiwan and Indonesia respectively. A series of visual advertisements^[15] were launched with the appointment announcement. At a press conference, Ouyang Nini said that her father, former actor and Chinese Nationalist Party (KMT) Taipei City Councilor, Ouyang Lung,^[16] approves of her endorsement to use the app to meet new friends.^[17]

Reception

In the region

Beyond Singapore, Paktor is available in Taiwan,^[5] Malaysia, Indonesia,^[6] Vietnam and Thailand.

As of September 2016, an estimated 12 million people in Southeast Asia use the app every month, with an average of 20 million matches per month and over 5 billion swipes to date.^[2] There are an estimated 500,000 users in Indonesia alone.^[18]

The app has its own localised slogan in Taiwan, "友妳選擇 友你選擇", which means ‘to choose your friend yourself’.^[19] In January 2015, Paktor created two eye-catching telephone booths near Taipei’s iconic landmark, the Taipei 101, to encourage passers-by to explore the app and provide assurance that the app is a safe and private way to meet new friends across countries^[20]

In 2013, Paktor set a Guinness World record for The World’s Largest Speed Dating Event held in Vietnam.^[21] The event drew 600 participants including local celebrities popular among Vietnamese youth. This record was most recently broken by Calgary Speed Dating Inc. (Canada) at Telus Spark Science Centre in Calgary, Canada, on 14 February 2014^[22]

In the media

Paktor has received widespread news coverage and been featured on TechCrunch,^[23] Bloomberg,^[24] CNBC Asia,^[25] CNN^[26] and others. The app was positively received in Singapore when it was launched gaining over 25,000 users in the first month.^[27] There were also comparisons to established mobile dating apps like Tinder and how it was a similar product and had the same mechanics.

Global Dating Insights (GDI) publication regarded Paktor as one of the dating apps to watch. With relatively little competition in Southeast Asia, GDI assesses that the app to have huge potential, crediting the CEO for having ‘expertly navigated’ the Southeast Asian market with multiple countries each with different cultures, dating habits and languages. In October 2015, Paktor hired two former Meetic senior marketing executives, Jose Ruano and Miguel Mangas, spearheading overseas expansion efforts outside of Asia. The two speak Spanish, which has strategic global importance as 425 million people in the world use Spanish as their first language. Already available in the two most spoken languages, English and Chinese, the hiring acquisitions would allow Paktor to break into European and South American markets.^[28]

The conservative nature of the Asia has also presented challenges, where regular dating and casual sex is frowned upon.^[29]

Concerns

In 2015, a Reddit post highlighted the vulnerability of the GaiGai website due to the lack of security encryptions^[30] GaiGai responded that it has since added SSL/TLS encryption. However, some Reddit users commented that more layers of encryption are necessary in order to provide better security for the clientele database. Paktor and GaiGai have since updated their privacy and data protection policy in August 2015^[31][32]

References

External links

• Official website