Never Fade Records

Never Fade Records is an independent record label based in London. It was founded in 2010 by English singer-songwriter Gabrielle Aplin along with her manager James Barnes in order to give young talent and unsigned artists a step up the music ladder and also to self release her own music. ^[1] Never Fade Records is named after one of Gabrielle’s songs of the same name. ^[2]

History

Aplin released three EP’s on Never Fade Records: Acoustic EP, Never Fade EP and Home EP. Together, they have sold in excess of 100k copies and led to Gabrielle signing a record deal with Parlophone records in 2012. ^[3]

At the start of 2013 it was announced that Nottingham based indie artist, Saint Raymond who had previously supported Gabrielle on her European tour, would be the next artist to release music through Never Fade Records. Never Fade released Saint Raymond's debut EP Escapade in May 2013. ^[4] The lead track from Escapade EP "Fall At Your Feet" was chosen as an iTunes single of the week upon its release.^[5] Escapade EP was a success, selling over 20k copies and leading to Saint Raymond catching the eye of several record labels before eventually signing to Asylum Records in August 2013.^[6]

In 2013 it was reported that Welsh singer-songwriter Hannah Grace would be supporting Aplin on her English Rain UK tour and releasing her music on Never Fade.^[7] Hannah Grace released her EP Meant to Be Kind in April 2014. In an interview Grace said "Gabrielle and myself have been good friends for a while. We met through friends and playing music. She asked me to support her on tour in March 2013 and to also join her singing backing vocals in November 2013. She’s always supported my music and I was delighted when she gave me the opportunity to release my first EP on her label."^[8]

References