Moxie Sozo

Moxie Sozo

Industry	Advertising, Creative
Founded	1999
Headquarters	Boulder, CO, USA
Website	http://www.moxiesozo.com/

Moxie Sozo is a Boulder, Colorado-based design and advertising agency founded in 1999 by Leif Steiner.

Core Creative Competencies

Moxie Sozo is known for its ability to effectively position challenger brands in a competitive market landscape. ^[1] The firm has worked with iconic brands, including companies like Cateye a Japanese bicycle component company; SmartWool, a Colorado-based business that makes clothing and accessories from merino wool;^[2] and Mazda,^[3][4]

Moxie Sozo's packaging design has been featured in more than 100 magazines and books throughout the world. The Dieline.com ^[5] frequently publishes articles about Moxie Sozo's work, including mentions of clients like Nuun, EatPastry, Snackle Mouth, PROBAR and LEAP Organics.

Awards and Recognition

Computer Arts Magazine UK ^[6] named Moxie Sozo "Studio of the Month" and has included the agency in other areas of its publication to provide advice and guidance for other firms.^[7] Moxie Sozo's most recent packaging design awards were featured on Choi's Gallery,^[8] a bi-monthly publication dedicated to reviewing and presenting the best new graphics from all over the world. Moxie Sozo's creative design efforts for Jade Monk Beverage Co.,^[9] Left Hand Brewing Co. ^[10] and LEAP Organics ^[11] were all recipients of the "Best Packaging Design" award in Choi's Gallery for 2011, along with EatPastry, Snackle Mouth and PROBAR.

Environmental Initiatives

Moxie Sozo's operations, including all business travel, are 100% carbon neutral. Their Carbon offset supports the non-profit organization Clean Air-Cool Planet.^[12] Their zero waste operations program is operated, monitored and audited by Eco-Cycle. Moxie Sozo is powered by 100% renewable energy.

The Hurricane Poster Project and The Haiti Poster Project

In 2005, after Hurricane Katrina hit New Orleans, Steiner organized a group of international designers and artists to create The Hurricane Poster Project. Designers from all over the world were asked to make and submit posters that could be then sold online to raise money for the victims and the Red Cross. More than 180 different limited-edition series of posters were produced, raising more than US$50,000. In 2007, Leif Steiner was awarded the Circle of Humanitarians Award, the American Red Cross's highest honor.

Three days after the 2010 Haiti earthquake, Leif Steiner of Moxie Sozo and Josh Higgins organized The Haiti Poster Project, a collaboration of 350 designers from 17 countries. The project gained worldwide media attention within days of launching, and the effort has raised thousands of dollars for victims of the earthquake. As a result of this effort, Steiner – along with Lead Designer and Pentagram (design studio) Partner Harry Pearce^[13] and Photographer Richard Foster^[14] – won the D&AD Professional Award^[15] for his contributions to the Haiti disaster relief.^[16]

See also

Sustainable advertising

Boulder, Colorado

The Hurricane Poster Project

References

External links

• Moxie Sozo website
• The Haiti Poster Project