Monoprice

Monoprice, Inc.
Industry Consumer Electronics
Founded 2002
Headquarters Rancho Cucamonga, California, United States
Products Cables, Adapters, HDMI Cable, Professional Audio, Computer Accessories, Home Theater
Number of employees
 150
Parent Blucora
Website www.monoprice.com

Monoprice is an American online retailer that sells generic branded consumer electronics under its namesake private label. The company is based in Rancho Cucamonga, California.

Monoprice initially was known for its inexpensive HDMI cables.[1] The office and shipping operations are run out of a 173,000 square-foot warehouse. Monoprice has grown to a $120 Million a year business.[2]

History

Monoprice was founded in 2002 by both Jong Lee and Seok Hong.[3]

On February 5, 2013, Monoprice released new products at the Consumer Electronics Show in Las Vegas, including an IPS panel monitor and a small portable video camera called the MHD Action Camera.[4]

In March 2013, Monoprice was sued by Klipsch, an American loudspeaker company, for patent infringement for the latter's Energy Take Classic 5.1 system. Monoprice had to withdraw its 5.1 Hi-Fi Home Theater Satellite Speakers & Subwoofer system.[5]

In July 7, 2013, Monoprice started selling its own brand of proprietary guitars.[6]

On August 22, 2013, Blucora acquired Monoprice for $180 million in an all-cash deal.[7]

In August 27, 2013, Monoprice joins the Electronic Entertainment Expo (E3), with PC gaming products including gaming mice, mechanical keyboards, PC speakers, and 7.1 surround sound headsets.[8]

January 23, 2014, Monoprice returns to the NAMM show with new professional audio products, including guitars, bass guitars, DJ products, speakers, and stage lighting products.[9]

June 25, 2014, Monoprice parent company, Blucora, Inc. announced the appointment of Bernard W. Luthi as President of its Monoprice subsidiary. As President, Mr. Luthi will oversee the operations of the Monoprice e-commerce business, which sells self-branded consumer electronics and accessories. Luthi previously served as COO and CMO of Rakuten.com and Buy.com and SVP of Marketing, Merchandising and Web Management for Newegg.com [10]

References

  1. ↑ Pegoraro, Rob (17 February 2013). "Why are some TV show streams web-only?". USA Today. Retrieved 24 February 2014.
  2. ↑ Herrman, John. "How Monoprice Is Eating The Tech World From The Inside Out". February 4th, 2013. BUZZ FEED. Retrieved 19 December 2013.
  3. ↑ Jong Lee and Seok Hong, Co-founders, Monoprice, No. 197
  4. ↑ Knight, Shawn. "Monoprice: From underground following to legitimate electronics brand". February 5th, 2013. Tech Spot, Technology News and Analysis. Retrieved 6 February 2014.
  5. ↑ Greene, Jay. "Hit by patent suit, Monoprice apparently pulls top-rated speakers". May 9th, 2013. CNET.com. Retrieved 23 December 2013.
  6. ↑ Voight, Billy. "Review: $89.28 California Classic Series Guitar from Monoprice.com". Guitar World Magazine. Retrieved 19 December 2013.
  7. ↑ http://www.heraldonline.com/2013/08/22/5140154/blucora-completes-acquisition.html
  8. ↑ Evangelho, Jason (August 27, 2013). "Monoprice's Stealthy Transition Into PC Gaming Peripherals Is Worth Paying Attention To". Forbes.com. Tech. Retrieved 6 February 2014.
  9. ↑ WIre (January 23, 2014). "Monoprice Showcases New Pro Audio Series Products at NAMM". Sound and Picture Magazine. Retrieved 31 January 2014.
  10. ↑ http://www.marketwatch.com/story/blucora-announces-appointment-of-bernard-w-luthi-as-president-of-monoprice-2014-06-25


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