Mojiva

Mojiva, Inc.
Private
Industry Mobile advertising
Founded New York City, New York, United States (May 2008 (2008-05))
Founder
Headquarters New York City, New York, United States
Number of locations
Area served
 Worldwide
Key people
Website www.mojiva.com

Mojiva is a mobile advertising network for smartphones and tablet devices.[1][2][3][4] The company is most well known for introducing an ad network tailored specifically for tablets, known as Mojiva Tab.[5][6] The company’s two primary services the mobile media network (Mojiva) and the mobile advertisement serving platform (Mocean Mobile).[6][7][8] Mojiva has raised a total of $42.3 million in venture funding.[1][9]

Company history

Mojiva launched in May 2008.[1][2] The company was founded by Krish Arvapally, Dan Goikhman, and Miles Spencer.[1] Dave Gwozdz, also a founding member of the ad network DoubleClick, is currently Mojiva’s CEO.[5][10] In 2011, Mojiva created the “Mobile Creative Alliance”, a loose partnership of media companies that held nationwide presentations to spread the word about mobile advertising.[11] Mojiva’s company headquarters are in New York City.[5] Branch offices are located in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London.[1][2][5] The company claims to represent 8,000 digital publishers and app developers.[3][6][12] Mojiva Tab is anticipated to reach 40 million tablet devices.[5] As of late 2012, Mojiva had raised a total of $42.3 million in funding from a variety of sources.[1][9] A funding round in July 2011 raised $25 million, while another round in late 2012 raised an additional $7 million.[1][5][9] Primary investors include Bertelsmann Digital Media Ventures, Shamrock Capital Advisors and Pelion Venture Partners.[1][5] Mojiva’s ad network serves both banner advertisements and interstitial (full screen).[13] Analysts expect healthy growth of the mobile ad marketplace, with rich media mobile advertising to rise by 365% between 2012 and 2016.[3]

Awards and recognition

Prior to the 2012 Presidential Election, Mojiva conducted an informal study of smartphone users’ political orientations.[7] The results of the study were made public on Mashable as an infographic.[7] In another study published on Mashable, Mojiva learned the smartphone users were more likely to text than phone family and friends on New Year’s Eve.[8]

References

  1. 1 2 3 4 5 6 7 8 "Mojiva | CrunchBase Profile". CrunchBase. Retrieved February 19, 2013.
  2. 1 2 3 "Mojiva | Shamrock Capital Advisors". Shamrock Capital Advisors. Retrieved February 19, 2013.
  3. 1 2 3 Sarah Perez (October 1, 2012). "State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM Makes A Showing". TechCrunch. Retrieved February 19, 2013.
  4. ↑ "Mojiva". Business Insider. Retrieved February 19, 2013.
  5. 1 2 3 4 5 6 7 Robin Wauters (November 14, 2012). "Mobile advertising company Mojiva lands $7 million in fresh funding". The Next Web. Retrieved February 19, 2013.
  6. 1 2 3 Rachel King (October 15, 2012). "Mojiva Tab debuts as tablet-only mobile advertising network". ZDNet. Retrieved February 19, 2013.
  7. 1 2 3 Lorenzo Franceschi-Bicchierai (October 23, 2012). "Smartphone Users More Likely To Vote Obama (INFOGRAPHIC)". Mashable. Retrieved February 19, 2013.
  8. 1 2 Emily Price (December 29, 2012). "Smartphones at New Year's Eve: More Texting, Less Calling". Mashable. Retrieved February 19, 2013.
  9. 1 2 3 Ingrid Lunden (November 14, 2012). "Growing 100% Per Year, Mobile Ad Network Mojiva Raises Another $7M, And CEO Says This Is 'Just The 'Tip Of The Iceberg'". TechCrunch. Retrieved February 19, 2013.
  10. ↑ "Mobile Marketer's "Mobile Women to Watch" 2013". iMedia Connection. January 10, 2013. Retrieved February 19, 2013.
  11. ↑ Elizabeth Woyke (April 5, 2011). "Mobile Ad Network Mojiva Seeks To Challenge Google, Apple". Forbes. Retrieved February 19, 2013.
  12. ↑ Dave Gwozdz (November 9, 2012). "Mojiva's Dave Gwozdz: Mobile Advertisers Who Are Obsessed With Impressions Are Wrong". Business Insider. Retrieved February 19, 2013.
  13. ↑ Lauren Johnson (December 13, 2012). "Which is the go-to for mobile advertising: Interstitials or banner ads?". Mobile Marketer. Retrieved February 19, 2013.
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