Media contacts database

A Media Contacts Database is a media database that is specific for people in the media, most commonly journalists. A Media Contacts Database consists mainly of a list of journalists (reporters, editors, publishers, contributors, freelance journalists, TV show anchors, radio show hosts, DJs etc.), and the media-type they work for.

A Media Contacts database usually contains the following information:

• Full name of the media contact,
• The publication or channel they work for,
• Designations (past and present),
• Topics they cover, or their beat,
• Contact Information found in public domains,
• Online Presence like blogs and other social networking sites,
• Education Information, etc.

Information available may be more or less, based on the research methods of the media research company that creates the database.

Overview

The Media Contacts Database is a PR tool that is used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.

A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.

Databases

• PR Newswire Agility^[1]
• Anewstip^[2]
• Cision^[3]
• Gorkana (acquired by Cision)^[4]
• Hey.Press
• Meltwater
• Muck Rack
• ResponseSource ^[5]
• Vocus (merged with Cision)^[6]
• Vuelio (acquired Cision UK and Vocus UK)^[7]
• renteria^[8]

References

https://www.mymediainfo.com/ https://www.hey.press