mbanx

mbanx later BMO mbanx Direct

Existed: 1996-2000

mbanx (later BMO mbanx Direct) was a Canadian virtual bank that has operated as a division of Bank of Montreal since October 1996. "mbanx" was erroneously thought by some to be a new brand name for the entire bank, as BMO focused virtually all its marketing efforts on the new unit during its first few months.

Developed at the start of the Internet banking revolution, mbanx was deemed the "first North America-wide virtual, full-service bank";^[1] it had no branches and was run separately from BMO proper. It launched to much fanfare, with an advertising campaign featuring Bob Dylan's "The Times They Are a-Changin'". The advertisements used the logotype form mbanx.

However, by the early 2000s, BMO and all other major Canadian banks had integrated Internet banking into their regular, branch-based services, making mbanx redundant. As a result, BMO has not advertised under the mbanx name since 2001 or earlier, and the division was eventually reabsorbed into the bank's main operations. Former mbanx customers now receive services under the BMO banner; those who did not transition to a local BMO branch continue to be serviced by a direct banking "branch" within the main bank.

References

↑ mbanx - Pioneering the Virtual Bank, Heather Smith, CIO Canada, October 26, 2000

External links

Official website; currently redirects to BMO.com

Wikimedia Commons has media related to Mbanx.

Banks and credit unions in Canada

Banks

Big Five	Bank of Montreal Canadian Imperial Bank of Commerce (President's Choice Financial) Royal Bank of Canada Scotiabank (Tangerine) Toronto-Dominion Bank (TD Canada Trust)

Other banks	AMEX Bank of Canada Bridgewater Bank Business Development Bank of Canada Canadian Tire Financial Services Canadian Western Bank Citibank Canada Citizens Bank of Canada Equitable Bank Exchange Bank of Canada First Nations Bank of Canada HSBC Bank Canada ICICI Bank Canada Laurentian Bank of Canada Manulife Bank of Canada Meridian Bank National Bank of Canada Rogers Bank VersaBank Wealth One Bank of Canada

Credit unions

Credit unions	Affinity Credit Union Aldergrove Credit Union Alterna Savings Assiniboine Credit Union BlueShore Financial Central 1 Credit Union Coast Capital Savings Concentra Financial Conexus Credit Union Credit Union Central of Canada Desjardins Group Envision Financial First Calgary Financial First West Credit Union Gulf and Fraser Fishermen's Credit Union Island Savings Kawartha Credit Union Kootenay Savings Credit Union Libro Financial Group Meridian Credit Union Mouvement des caisses populaires acadiennes Servus Credit Union Steinbach Credit Union TCU Financial Group Vancity Windsor Family Credit Union Your Credit Union Your Neighbourhood Credit Union

Credit union deposit insurance	Alberta * British Columbia * Manitoba * New Brunswick * Newfoundland and Labrador * Nova Scotia * Ontario * Prince Edward Island * Saskatchewan

Other financial institutions

Federal financial institutions	Farm Credit Canada

Provincial financial institutions	ATB Financial

This article is issued from Wikipedia - version of the 11/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.