Marsha Collier

Marsha Collier
Marsha Collier at iCitizen in March 2008
Born	December 4
Occupation	Author, Columnist, Radio Host
Spouse(s)	Curt Buthman
Children	Susan Dickman

Marsha Collier (Born in New York, New York) is an author, radio personality (on the Internet and KTRB 860 AM San Francisco) and educator specializing in technology and inspiring business on how to use the internet for marketing and ecommerce.^[1]

With over 1 million copies of her books in print as of 2007 (special editions for the UK, Germany, France, Canada, Australia, Chinese - and an edition in Spanish), she is the top selling eBay author.^[2] Among her books, eBay For Dummies is the best selling book on eBay e-commerce worldwide while eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an eBay business.^[3] "Starting an eBay Business For Dummies" appeared on the BusinessWeek Magazine Best Seller list for many weeks.^[4] Collier is a columnist with Entrepreneur.com^[5] and American Express OPEN.^[6][7][8]

Her book, The Ultimate Online Customer Service Guide: How to connect with Your Customers To Sell More" was the first to address social media as a customer service venue and was in the Top Ten books CEOs were reading in December 2011.^[9]

Career

Before her online career began, Collier owned and operated her own marketing and advertising firm, The Collier Company, and won numerous awards including “Small Businessperson of the Year” accolades from several organizations.^[10] Collier got started on eBay during the site’s early years and became one of the site’s first successful sellers. As of 2016, she is currently an eBay Top Rated Seller ^[11] and a member of the Professional eBay Sellers Alliance (PESA).

The first edition of eBay For Dummies was published in 1999 (the first unofficial book on eBay). She co-authored that edition with Roland Woerner and Stephanie Becker and became sole author of the series on the second edition. In 2001, Collier authored the first book targeting individuals interested in making eBay their full-time profession, Starting an eBay Business For Dummies.

She was a lead instructor at numerous stops on the “eBay University” tour as well as at the eBay’s annual “eBay Live” conference.^[12] Collier made her debut as a DVD trainer on the eBay University Business Builders Workshop Home Study Kit, a product created in partnership with Auction Advisor and eBay.

In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business.^[13]

In 2008, Collier was named one of twenty iCitizens in the book, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney.^[14] She also gives keynotes at e-commerce events such as Online Market World in San Francisco, organized by founder Jeff Chase and EVP Christopher Matthew Spencer.^[15] More recently at PayPalX Developer's Conference in November 2009, October 2010 and ThinkGlobal Retail in 2016.

In 2013, Collier became a Social Customer Service and e-commerce Analyst for GigaOM Pro.^[16] She appeared as a futurist in NewWayToWork videos for IBM IN 2015, 2016.^[17]

Social media

Collier speaks at many universities and major conferences translating the use of social media into social commerce, including:

• Retail Global 2015^[18]
• SXSW 2013: Real Talk: The Social Customer Service Shift^[19]
• 140 Character Conference London,^[20]
• unGeeked Elite 2010^[21]
• webcomMONTREAL^[22]
• Parallels Cloud Summit Keynote^[23]
• CES Consumer Electronics Show Las Vegas 2012^[24]
• CES Consumer Electronics Show Tweet House 2013^[25]

She's been named in many online lists:

• Brand Quarterly Magazine: 50 Marketing Leaders Over 50 2014, 2015^{[26][27][28][29]}
• Scott Goodson in Forbes: Must-Follow Marketing Minds On Twitter 2014^[30]
• Huffington Post: 100 Must Follow On Twitter 2014^[31]
• 2013 Haydn Shaughnessy in Forbes Top 20 Women Social Media Power Influencers^[32]
• 2013 Haydn Shaughnessy in Forbes Top 50 Social Media Influencers^[33]
• Edelman Tweetlevel: Top Media 100 Users by Influence^[34]
• 2012 Haydn Shaughnessy in Forbes Top 50 Social Media Influencers^[35]
• 2011 Haydn Shaughnessy in Forbes Top Ten Women Social Media Influencers^[36]
• Top 12 Twitter Accounts to Follow in 2012^[37]
• 140 Character NOW Award 2009^[38] for her connecting to her readers on Twitter.
• The 100 Most Powerful Women On Twitter 2010^[39]
• Los Angeles Tech Scene: Top 10 LA Tech & Twitter Voices 2010

Collier is on the Board of Advisors for Buysafe,^[40] a bonding service for online sellers; the Advisory Council for StellaService,^[41] the first and only company dedicated to providing independent, comprehensive customer service ratings on the customer service quality of online retailers and Advisor to GGIS/Dreamware.^[42]

Radio

Collier hosts a weekly Radio Show along with co-host Marc Cohen. Computer and Technology Radio with Marc and Marsha.

Collier currently lives in Los Angeles, California and has appeared in numerous print, radio, and television interviews including appearances on NBC’s The Today Show and ABC’s The View.

Bibliography

Books

References

External links

• Marsha Collier's Blog
• Cool eBay Tools