Make Me Like You

"Make Me Like You"
Gwen Stefani is shown wearing a navy top whilst her hands touch her face; Stefani's eyes are not fully open; the title of the song is shown in a red, cursive font
Single by Gwen Stefani
from the album This Is What the Truth Feels Like
Released February 12, 2016 (2016-02-12)
Format Digital download
Recorded
Genre
Length 3:36
Label Interscope
Writer(s)
Producer(s) Mattman & Robin
Gwen Stefani singles chronology
"Used to Love You"
(2015)
"Make Me Like You"
(2016)
"Misery"
(2016)
Music video
"Make Me Like You" on YouTube

"Make Me Like You" is a song recorded by American singer Gwen Stefani for her third solo studio album, This Is What the Truth Feels Like (2016). The album's second single, it was released digitally on February 12, 2016, and distributed to contemporary hit radio on February 16 in the United States. Stefani co-wrote the song with Justin Tranter, Julia Michaels, Mattias Larsson and Robin Frediksson; the latter two were its producers. A pop and disco song, "Make Me Like You" incorporates light rock, with chiming guitars and digital harps over a "beachy" melody. The lyrics explore finding and renewing love after a fractured relationship, and Stefani later confirmed that it was inspired by her relationship with singer Blake Shelton.

"Make Me Like You" received positive reviews from music critics who praised its upbeat, radio-friendly vibe. In the United States, it debuted and peaked at number 54 on the Billboard Hot 100 (where it remained for five non-consecutive weeks). The single peaked lower in the charts of Japan, Canada and France. An EP with three remixes of the song was released for digital download on April 22.

An accompanying music video, directed by Stefani's long-time collaborator Sophie Muller, was the first to be filmed and broadcast on live television. The event, sponsored by the Target Corporation, took place during a commercial break for the 58th Annual Grammy Awards and cost an estimated $12 million to produce. The video includes several costume changes and scenes, including one which pokes fun at media scrutiny of Stefani's personal life. Critical response to the video was positive, and it was called "colorful". Stefani performed "Make Me Like You" live on television and during her 2016 This Is What the Truth Feels Like Tour.

Production and release

Brown-haired man in profile, looking left
According to Stefani, "Make Me Like You" is about boyfriend Blake Shelton.

After completing several songs dealing with Stefani's divorce from musician Gavin Rossdale, she began new ones based on her relationship with singer Blake Shelton.[1] The lyrical transition ended with Stefani centering "Make Me Like You" around Shelton, and she called it a favorite self-composed song.[2] In a 2016 interview with Jimmy Kimmel, Stefani said that the song was "about that guy"; when Kimmel asked for clarification, she confirmed that "that guy" was Shelton.[3][4] The music website Idolator reported that Stefani was working with the Swedish production duo Mattman & Robin on the single,[5] which was confirmed by Warner/Chappell Music in the entertainment magazine Bustle the same day.[6] Stefani enlisted American songwriters Justin Tranter and Julia Michaels to co-write tracks for her third studio album, This Is What the Truth Feels Like (2016),[7] and Tranter contributed to all eighteen songs on the record.[8] "Make Me Like You" was written in less than fifteen minutes, and reflected Stefani's mood that day.[9]

Mattias Larsson and Robin Frediksson of Mattman & Robin recorded Stefani's vocals at Wolf Cousins Studios and Maratone Studios in Stockholm and Interscope Studios in Santa Monica, California. Additional recording was by Juan Carlos Torrado and Noah Passovoy, and Serban Ghenea mixed the audio at Mixstar Studios in Virginia Beach, Virginia.[10] The single's artwork, photographed by Jamie Nelson, features Stefani "channeling" Marilyn Monroe's hairstyle.[11]

Although the singer initially reported that "Misery" would be the album's second single, "Make Me Like You" was chosen instead.[12] Interscope Records released the song for digital download on February 12, 2016,[13] before distributing it to mainstream radio stations in the United States and Italy on February 16 and March 25, respectively.[14][15] On April 22, Interscope released a digital EP with three remixes of "Make Me Like You" by RAC, Chris Cox and Sad Money.[16]

Composition and lyrics

"Make Me Like You"
Stefani is heard with "digi-harps" and "feathery guitar riffs" in "Make Me Like You".[5][17]

Problems playing this file? See media help.

"Make Me Like You" is a three-minute, thirty-six-second pop and disco song.[18][19][10] Light rock,[20] upbeat pop,[21] and funk music are paired with "feathery guitar riffs" and digital harps[17] in a vibrant melody.[20][22] The Chicago Sun-Times' Zach Gase cited the song's "beachy" sound as comparable to Stefani's two previous studio albums.[23] Zach Johnson, a columnist for E! Online, called it a "bubblegum song", with its lyrics demonstrating Shelton's role as a muse when it was composed.[24] According to Robbie Daw of Idolator, the song "contains the best echoes" of "Lovefool" by The Cardigans and classic Kylie Minogue; Carl Williot wrote for the same website that the song reminded him of Phoenix's "Too Young" and the music of indie pop The Bird and the Bee.[25]

The lyrics of "Make Me Like You" deal with the pluses of a breakup, when one must learn to start over and "the gloom lifts".[25] Like "Used to Love You", Stefani "inflect[s] emotion in her voice".[26] She confronts her lover in the song's hook, "Why'd you have to go and make me like you?",[27] and continues the confrontation into its chorus: "I'm so mad at you, 'cause now you get me missing you".[28][29] In the bridge, Stefani expresses gratitude for Shelton ("Oh God, thank God that I found you"),[28] which Mehera Bonner of Marie Claire called "ridiculously romantic".[30] Stefani refers to first meeting Shelton: "I was free before I met you, I was broken but free / All alone in a clear view, but now you are all I see".[31]

Critical reception

"Make Me Like You" was praised by music critics,[32] with a Billboard staff member noting the song's "creamy, upbeat pop".[21] Idolator's Robbie Daw praised Stefani for "str[iking] Spring Pop Anthem gold", which he called "the perfect example of the type of pop we've been barely-patiently waiting for Gwen to churn out". Bianca Gracie and Mike Wass of Idolator also liked the song, with Gracie calling its melody "wildly infectious" and praising its "pure, vibrant and cheeky pop". Wass called it a "breezy anthem" and "a worthy addition to Gwen's discography".[25] Spencer Kornhaber of The Atlantic compared the song's production and Stefani's "signature pout" to Sheryl Crow (whom he preferred for standing out "strong[ly]").[33] Comparing "Make Me Like You" to the Cardigans' "Lovefool", Adam Kivel of Consequence of Sound found the song's similarity "as much compliment as it is complaint".[34] The Los Angeles Times' Mikael Wood wrote that Stefani "summon[s] a bit of the appealing insolence" of her work as lead singer of No Doubt. Wood praised her decision to work with Mattman & Robin on the track, calling their collaboration "savvy".[35] Spin critic Theon Weber agreed, comparing the track to Stefani's "synth-pop era" "Simple Kind of Life" (2000), "Underneath It All" (2002) and "Serious" (2004) (which shared a "spacious, twinkling liteness").[36] Sal Cinquemani of Slant Magazine wrote that the song was "reminiscent of 2006's 'The Sweet Escape'",[37] and Kelly Lawler of USA Today called it "catchy" and "sweet pop candy".[38] Gregory Robinson of Redbrick agreed, calling "Make Me Like You" "another delicious slice of pop perfection" and writing: "Stefani's new release is definitely 'pop ear candy'".[39]

Several critics called it a highlight of This Is What the Truth Feels Like. According to Pitchfork's Jillian Mapes, "Make Me Like You" was the album's "only ... song that really works".[1] Carolyn Menyes of Music Times said that of the two songs which "capture ... the earliest stage[s] of a relationship" (the other was "Send Me a Picture"), "Make Me Like You" was "more exciting". Ryan Middleton, also of Music Times, wrote that its "solid production" gave him a "temporary earworm".[40] Exclaim!'s Gregory Adams praised Stefani's "signature pipes" in the chorus,[17] and Amanda Dykan of AltWire wrote that the singer had never really been away.[41] Although Adam R. Holz of Plugged In appreciated the song's "honest lyrics",[42] Lindsay Zoladz of Vulture found them "irrepressibly" and "convincingly teenage".[43] In The Michigan Daily, Christian Kennedy called them "catchy without leaning towards the tepidity of much of today's pop music" and they suited the song's "well-oiled production".[44] Mesfin Fekadu, a critic for The National, wrote that the single "do[es]n't feel connected to Stefani – it's as if another pop star could sing the track and you wouldn't notice the difference"; Fekadu found the song "disappointing for a singer who is usually a standout on the pop music scene".[45]

Commercial performance

Moderately successful, "Make Me Like You" debuted (and peaked) at number 54 on the Billboard Hot 100 and was the week's highest new entry. It entered on the Digital Songs chart at number 12, with digital sales of over 56,000 in its first week.[46] The following week it dropped to number 68 on the Hot 100, leaving the chart the week after that.[47][48] After the release of This Is What the Truth Feels Like, "Make Me Like You" re-entered the Hot 100 chart at number 97.[49] It remained on the Hot 100 for five weeks, dropping off the chart from number 100 the week of April 16, 2016.[50] The song was distributed to contemporary hit radio on February 16, four days after its digital release.[14] Its addition to radio playlists boosted the track into the Adult Top 40, where it peaked at number 17 and spent 12 weeks on the chart.[51] For the week ending May 7, "Make Me Like You" peaked at number 24 on the Adult Contemporary chart.[52] It peaked at number 23 on the Mainstream Top 40, the lowest peak of Stefani's career.[53] The song was streamed over 1.95 million times on Spotify[54] and debuted at numbers 14 and 15 on the Spotify Viral 50 and Spotify Velocity charts, respectively.[55][56]

Internationally, "Make Me Like You" was similarly successful. In Canada the song peaked at number 62, Stefani's lowest-charting single after her 2015 "Used to Love You".[57] It peaked in May 2016 at number 27 on the Billboard Canada AC chart and spent 18 weeks there.[58] The song spent nine weeks at number 40 on the CHR/Top 40 chart and 12 weeks on the Hot AC chart, where it peaked at number 23.[59][60] It was number 27 on the download portion of the Official Finnish Charts.[61] The song peaked at number 47 on the Japan Hot 100, Stefani's first (and only) appearance on that chart. After three weeks, it dropped off after it peaked.[62] According to the French National Syndicate of Phonographic Publishing, "Make Me Like You" debuted at number 143, peaked at number 81 three weeks later and sold 9,343 copies.[63][64]

The single was less successful elsewhere. In Australia it debuted at number 99 and peaked at number 97 the following week, Stefani's least-successful release in that country.[65] In the United Kingdom it missed the top 100, debuting (and peaking) at number 140.[66] Fueled by digital downloads, the song entered the UK Singles Downloads Chart at number 63 for the week of February 19, 2016.[67]

Music video

Background and development

The music video for "Make Me Like You" was shot on February 15, 2016, in Burbank, California.[68] It was filmed at the Warner Bros. lot during the live broadcast of the 58th Annual Grammy Awards.[69] The video was directed by Sophie Muller, who had directed videos for Stefani's "Don't Speak" (1996), "Cool" (2005) and "Spark the Fire" (2014),[70][71] and was produced by Grant Jue of Wondros.[72][73] It was Stefani's first collaboration with Target Corporation, which became exclusive distributor of the deluxe edition of This Is What the Truth Feels Like.[74] According to Stefani, about 30 minutes before the video's live broadcast she stumbled at the end of the piano lounge scene and received a minor head injury.[75] During the video's final rehearsal, she missed her exit to a rising platform while inline skating and her stunt double accidentally turned to face the camera. According to a Music Times review, Stefani joked that the mistakes "'knocked some sense' into her".[76] The video went off without a hitch, which Gabe McDonough of Music and Strategy called "a best-case scenario" in a Billboard article.[75] After it was over, Stefani released a statement through Target:

Wow! That was the fastest four minutes. It's so amazing how much goes into one take. I couldn't be more proud of our team, especially Sophie, the cast and the crew for their hard work over the past few weeks. This entire project with Target has been such an incredible experience, and I'm so thankful for the opportunity to collaborate with them.[77]

In an interview with Jimmy Kimmel on his nightly talk show, Stefani joked that she could barely believe that the performance occurred. According to Los Angeles Times and Music Times reviews, "She had personally worked on it continuously for about six days",[78] from "7 in the morning 'til 3 in the morning".[76] On February 22, 2016 Billboard reported that the video cost an estimated $12 million, making it one of the most-expensive music videos ever made.[75] About $8 million was used to buy airtime, with the remainder spent on production.[75]

Synopsis

The singer appears in a brightly lit hair salon and reads a magazine while sitting down
The video refers to Stefani's personal life with a tabloid-magazine headline, "Gwen Pregnant with Alien Baby!"[79]

In the video, Stefani wakes up amid debris from a car crash in a black-and-white striped gown over of a black turtleneck and black pants. She gets up, walks past a line of hanging clocks and is greeted by four women in bodysuits. One of them removes Stefani's gown, and another replaces it with a red kimono. She enters a pink hair salon, where Stefani's friend (and hairstylist) Danilo Dixon greets her and seats her in a rolling chair.[80] Salon assistant Meg DeAngelis gives Stefani a tabloid magazine with the headline "Gwen Pregnant with Alien Baby!", a reference to real-life pregnancy rumors.[81] In the second verse Stefani, in a mirrored room, changes into a sequined blazer and enters a red tunnel behind two male breakdancers.

During the bridge, Stefani walks into a dark room with five female figures wearing masks of her face. After intentionally bumping into two of them, she puts on a multi-colored poncho and rides a motorcycle with other women wearing items from Stefani's clothing line, L.A.M.B.. During the third chorus, she changes into a long, white skirt reminiscent of a wedding gown and enters Blake's, a piano lounge (another reference to Shelton). Stefani stands at the bar, where bartender Todrick Hall pretends to mix drinks and wipe the counter. A background dancer picks her up and swings her in a circle, while others also dance. Stefani walks over to a piano and lip-syncs the song's bridge, while members of the production crew replace her high heels with roller skates.[82] Entering a bullseye-shaped room, she skates through the chorus; her stunt double "falls", which surprises the other skaters.[83] The video ends with Stefani, on a platform, lip-syncing the final words of the song; the camera pulls out, displaying the Target logo and red confetti falling from the studio ceiling.

Reception

The video for "Make Me Like You" premiered on Stefani's Vevo account the morning after its live broadcast on February 16, 2016.[73] It was not available as a paid download in the United States until February 29, nearly two weeks later.[84] Outside North America, the video was released on June 7.[85][86][87] Facebook Live promoted the video after its release; according to Target chief marketing officer Jeff Jones, "more than 3 billion media impressions ... for the campaign" were generated and the video had nearly two million YouTube views.[75] Natalie Finn of E! Online called it "spot-on as always", and enjoyed the costume changes, roller-skating and "Gwen-look-alike dancers".[79] Nolan Feeney wrote for Time, "Gwen Stefani wasn’t scheduled to perform during the 2016 Grammys, but she may have just delivered one of the evening’s most colorful performances anyway".[88] Spin writer Brennan Carley gave the video a positive review, calling it "the definition of quintessential Stefani – bold, colorful, peppy, and utterly timeless".[89] Cole Delbyck wrote for the Huffington Post, "Stefani turned a routine commercial break into a revolving, retro roller-skating bonanza, executing enough costume changes, choreography and visual stunts to make Grease: Live look like an embarrassing middle school musical".[77]

The members of a band perform a song under multi-colored stage lights
The video's concept was compared to Death Cab for Cutie's "You Are a Tourist" video.

The scene where Stefani's stunt double falls surprised critics at first, with many thinking that the fall was real. Delbyck called the stunt "confusing", but "if you look closely right before the fall, however, Stefani leaves the screen for a couple of seconds" (allowing her to change before the final scene).[77] Calling the video "colorful", Justin Harp of Digital Spy enjoyed the stunt-double "trickery".[90] The Michigan Daily's Kennedy described the video as "a brightly colored beacon of hope for continued experimentation in popular music".[44] According to Erin Jensen of USA Today, it was a response to Stefani's "comment that her life 'blew up' with the demise of her marriage".[91]

At the June 2016 Cannes Lions International Festival of Creativity the video received a Bronze Lion in the Artist Associated Stunt or Activation in Partnership With a Brand category, the singer's first Cannes Lion.[92] According to the festival, the award recognizes a "collaboration between a brand and a music artist to co-create publicity stunts or brand activations to increase a brand's reach and awareness and drive business".[93] Unlike the Cannes Film Festival, the Cannes Lions festival recognizes advertising[94] and the video was a cross-promotion by the singer and Target Corporation.[69] Stefani was invited to the festival, where she performed "Make Me Like You".[95]

Although she was the first artist to broadcast a live music video on television, R&B musician Erykah Badu produced a live music video on Periscope for her "Phone Down" in November 2015.[96] Indie rock band Death Cab for Cutie livestreamed a video for their single, "You Are a Tourist", on April 5, 2011. The unedited video was filmed in one take, with multiple cameras.[97] At the 57th Annual Grammy Awards in 2015, Imagine Dragons used a similar concept.[89] The band appeared in a "pirate-themed" advertisement (also sponsored by Target Corporation) in which they performed their single, "Shots", for the first time.[98]

Live performances

The singer appears in a red outfit while performing the song live.
Stefani performed "Make Me Like You" during the 2016 This Is What the Truth Feels Like Tour.

Stefani performed the song live in a number of public appearances, including her headlining MasterCard Priceless Surprises Presents (2015–16) and This Is What the Truth Feels Like Tours (2016). During the MasterCard tour, "Make Me Like You" was performed at the final show in Tokyo before "Danger Zone" and "What You Waiting For?".[99] The singer wore "red track pants" and a "red sequined cage top" over a black bra.[100] Multi-colored tunnels appeared on video screens behind Stefani with, near the end of the song, images of the singer. On the This Is What the Truth Feels Like Tour, she wore a red corset designed by the Blonds, Mariel Haenn and Rob Zangardi; her performance included the Tokyo visuals and similar choreography.[101]

Stefani sang "Make Me Like You" live on several television programs, introducing the song on the February 17, 2016 Jimmy Kimmel Live! show.[102] Her performance was accompanied by an interview in which she explained the song's meaning.[103] Stefani sang the track as a musical guest on The Ellen DeGeneres Show,[104] Good Morning America[105] and at the 2016 Radio Disney Music Awards.[106] On April 2, 2016, she performed the song on Saturday Night Live in torn jeans and a high-waisted top with No Doubt bandmates Stephen Bradley and Gabrial McNair.[107][108] Stefani also sang it on the July 15, 2016 Today show with "Misery", "Hollaback Girl" and "The Sweet Escape".[109]

Track listing

Digital download[110]
No. Title Length
1. "Make Me Like You"   3:36
Digital download (The Remixes)[16]
No. Title Length
1. "Make Me Like You (RAC Mix)"   3:29
2. "Make Me Like You (Sad Money Remix)"   2:58
3. "Make Me Like You (Chris Cox DMS Remix)"   4:49

Credits and personnel

Credits adapted from the liner notes of This Is What the Truth Feels Like, Interscope Records.[10]

Recording
Personnel

Charts

Chart (2016) Peak
position
Australia (ARIA)[65] 97
Belgium (Ultratip Flanders)[111] 31
Canada (Canadian Hot 100)[57] 62
Canada AC (Billboard)[58] 27
Canada CHR/Top 40 (Billboard)[59] 40
Canada Hot AC (Billboard)[60] 23
Finland Download (Suomen virallinen latauslista)[112] 27
France (SNEP)[113] 81
Japan (Japan Hot 100)[114] 47
Lebanon (The Official Lebanese Top 20)[115] 19
Poland (Polish Airplay Top 100)[116] 33
Russia Airplay (Tophit)[117] 168
Slovakia (Rádio Top 100)[118] 73
Scotland (Official Charts Company)[119] 61
UK Singles (Official Charts Company)[66] 140
US Billboard Hot 100[120] 54
US Adult Contemporary (Billboard)[52] 24
US Adult Top 40 (Billboard)[51] 17
US Mainstream Top 40 (Billboard)[53] 23

Release history

Country Date Format Label
United States February 12, 2016[13] Digital download Interscope
February 16, 2016[14] Mainstream radio
Italy March 25, 2016[15] Universal
United States April 22, 2016[16] "The Remixes" EP Interscope

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External links

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