Madison Communications
 | |
| Private limited company | |
| Industry | Communications Agency |
| Founded | 1988 |
| Headquarters | Mumbai, India (Head Office) |
Key people | Sam Balsara (Chairman and Managing Director) |
Number of employees | 1000 (2014) |
| Website | www.madisonindia.com |
Madison World is a 27-year-old diversified communication group, with 26 units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor Activation, Events, PR, Retail, Entertainment, Mobile and Sports; employing over 1,000 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is around Rs. 37 billion.
Services
Creative Advertising - Madison BMB
Media Planning & Buying - Madison Media Group
Media Planning & Buying -Platinum Media
Media Planning & Buying –MediaCom
Business Analytics - Madison Business Analytics
Out-Of-Home - MOMS Outdoor Media Solutions
Out-Of-Home -Platinum Out-of-Home
Out-Of-Home - Madison IES
Out-Of-Home - Outsel
Rural Marketing - Anugrah Madison
Public Relations - Madison Public Relations
Public Relations - Platinum Public Relations
Retail - Madison Retail
Entertainment – Mates
Mobile - Madison Xurpas
Sports Management – PMG
Sports Management –The Football Edge
Sports Management –Penada
See Madison World Organization Chart.
Recent Awards & Recognitions
Madison Media wins E4M MADDIES MOBILE AWARDS 2015 – GOLD - Lead Generation - Godrej Masterbrand - Free G
Madison Media wins E4M MADDIES MOBILE AWARDS 2015 – BRONZE - Cross Media Promotions - Godrej Masterbrand - Free G
Madison Media wins BIG BANG AWARDS 2015 - GOLD - Media Innovation – Radio - Godrej Masterbrand – Radio ka Tweeetstar
Madison Media wins BIG BANG AWARDS 2015 - SILVER - Media Innovation – Radio – Ceat Two Wheeler
Madison Media wins EMVIES 2015 – GOLD - Best Media Innovation TV - Consumer Durables - Asian Paints Tractor Emulsion - Transforming TV Serial Homes Into Asian Paints' Colour Store
Madison Media wins EMVIES 2015 – GOLD - Best Media Strategy - Marico Ltd - This World Heart Day, take the first step to protect HER heart
Madison Media wins EMVIES 2015 – GOLD - Best Media Innovation- Events - Marico Ltd - This World Heart Day, Mark your attendance where it matters the most
Madison Media wins EMVIES 2015 – GOLD – Best Integrated Campaign- Services - Marico Ltd - This World Heart Day, take the first step to protect HER heart
Madison Media wins EMVIES 2015 – GOLD – Best Media Strategy - Consumer Durables – Godrej - Godrej Masterbrand ETCH
Madison Media wins EMVIES 2015 – GOLD – Ongoing Campaign – Mondelez - A decade made sweeter with CDM
Madison Media wins EMVIES 2015 – SILVER – Best Integrated Campaign - Consumer Durables - Asian Paints Tractor Emulsion - Shade Selection Simplified
Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation - TV - Consumer Durables - Asian Paints - Har Ghar Kuch Kehta Hai
Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation – Branded Content - Asian Paints - Har Ghar Kuch Kehta Hai
Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation- Digital: Social Media - Marico Ltd - Creating a social community of healthy foodies
Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation- Sponsorship - Marico Ltd - The Smarter Way to Stay Fit
Madison Media wins EMVIES 2015 – SILVER – Best use of Strategy – Mondelez - Take Celebrations to the Indian Army
Madison Media wins EMVIES 2015 – BRONZE – Best Media Strategy Consumer Durables - Asian Paints Tractor Emulsion - Transforming TV Serial Homes Into Asian Paints' Colour Store
Madison Media wins EMVIES 2015 – BRONZE - Best Media Innovation – Print : Dailies - Marico Ltd - This World Heart Day, Mark your attendance where it matters the most
Madison Media wins EMVIES 2015 – BRONZE - Best Ongoing Media Campaign - Marico Ltd - Saffolalife World Heart Day: Protecting the Nations Heart
Madison Media wins EMVIES 2015 – BRONZE - Best Media Innovation- Branded Content - Marico Ltd - Change, not Charity
Madison Media wins EMVIES 2015 – BRONZE - Best use of Sponsorship – Mondelez - Jhalak Dikhla Ja
Madison Media wins EMVIES 2015 – BRONZE - Ongoing Campaign – Mondelez - Diwali
Madison Media wins EMVIES 2015 – BRONZE - Best use of OOH – Mondelez - Take Celebrations to the Indian Army
Madison Media wins EMVIES 2015 – BRONZE - Best Use of Strategy – Mondelez - Fans of Joy
Madison Media wins EMVIES 2015 – BRONZE - Best Media Research / Analytics – Proprietary Data – Mondelez - Managing the Good, the Bad and the Ugly
Madison Media wins INK AWARDS 2015 – Gold - Best Direct Response Advertising-National - Mondelez Foods - Shower of Purple Hearts
Madison Media wins INK AWARDS 2015 – Gold - Best Direct Response Advertising-National - Mondelez Foods - Shower of Purple Hearts
Madison Media wins INK AWARDS 2015 – SILVER - Best Innovation in Newspaper Advertising-National - Mondelez Foods - Shower of Purple Hearts
Madison Media wins INK AWARDS 2015 – SILVER - Best Innovation in Newspaper Advertising-Local – Asian Paints – 'De-MYTH-ifying' COLOUR
Madison Media wins INK AWARDS 2015 – SILVER - Best Media Planning Strategy Incorporating Print-National - Mondelez Foods - Shower of Purple Hearts
Madison Media wins INK AWARDS 2015 – BRONZE - Best Contextual Newspaper Advertising-National – Godrej - Google Search on Print
Madison Media wins FESTIVAL OF MEDIA, GLOBAL – BRONZE - The Utility/Public Service Award – Marico – This World Heart Day take the first step towards her Heart health
Madison Media wins FESTIVAL OF MEDIA, GLOBAL – Shortlisted - Best Event/Experiential Campaign – Cadbury Celebrations – Le Chalo Khusiyan
Madison Media wins GOAFEST 2015 – SILVER – Probono Marketing for Fevikwik Share a broken toy, share a smile
Madison Media wins GOAFEST 2015 – SILVER – Best Branded Content & Entertainment for Asian Paints, Har Ghar Kucch Kehta Hai-2
Madison Media wins GOAFEST 2015 – SILVER – Best Use of Technology for Wills Rock the Ramp a 360* degree spin on fashion
Madison Media wins GOAFEST 2015 – SILVER – Best Use of Social Media for Asian Paints, Cherished Memories Speechless
Madison Media wins GOAFEST 2015 – SILVER – Best Use of Ambient Media for Hit – India’s first Branded Sand Art
Madison Media wins GOAFEST 2015 – SILVER – Best Use of Ambient Media for Saffolalife – This World Heart Day, take the first step towards her heart health
Madison Media wins GOAFEST 2015 – SILVER – Best Use of Ambient Media for Cadbury Bournville, Give into the Dark
Madison Media wins GOAFEST 2015 – BRONZE – Best Use of newspaper & magazine for Hit – Google Search on Print
Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Special Events/Stunts for Cadbury Bournville, Give into the Dark
Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Radio for Cadbury Celebrations, Le Chalo Khushiyan
Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Social Media for Ceat MTV Chase the Monsoon
Madison Media wins GOAFEST 2015 – BRONZE – Best Integrated Campaign – This World Heart Day, mark your attendance where it matters the most
Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Social Media for Wills Rock the Ramp a 360* degree spin on fashion
Madison Media wins FESTIVAL OF MEDIA ASIA 2015 - GOLD for Public Service for Saffola life World Heart Day
Madison Media wins MADDYS 2015 – GOLD – Best Media Innovation for Har Ghar Kucch Kehta Hai-2
Madison Media wins MADDYS 2015 – SILVER – Best Integrated Campaign for Varna Malai-Transforming TV Serial Homes into Asian Paints Colour Stores
Madison Media wins MADDYS 2015 – BRONZE – Best Media Innovation for Varna Malai-Transforming TV Serial Homes into Asian Paints Colour Stores
Madison Media wins GOLDEN MIKES 2015 - RADIO MEDIA AGENCY OF THE YEAR
Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Use of Radio – Cadbury Celebrations – Le Chalo Khushiyan
Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Use of Radio for Longterm Effectiveness - Marico Ltd, Lice Negative to Life Positive
Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Use of Sponsorship – Saridon Presents Slappies 2014
Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Digital/Web Streaming by a Radio/ Network – Slappies 2014 - Saridon Digital
GOLDEN MIKES 2015 – SILVER - Best Use of Radio - Marico Ltd - Lice Negative to Life Positive
GOLDEN MIKES 2015 – SILVER - Best Radio Media Innovation - Godrej Corporate, Radio ka Tweeeeetstar
GOLDEN MIKES 2015 – SILVER - Best Radio Media Innovation - Marico Ltd - Lice Negative to Life Positive
GOLDEN MIKES 2015 – SILVER - Best Use of Radio in Media Plan - Marico Ltd - Lice Negative to Life Positive
GOLDEN MIKES 2015 – BRONZE - Best On Air Promotion for a Client (Multiple Station) - Cadbury Celebrations - Le Chalo Khushiyan
GOLDEN MIKES 2015 – BRONZE - Best Use of Radio in Media Plan - Godrej Corporate - Radio ka Tweeeeetstar
EMVIES 2014 - GOLD – Best Media Innovation for TV Consumer Durables – Asian Paints, Har Ghar Kuch Kehta Hai
EMVIES 2014 – GOLD – Best Ongoing Media Campaign – Medikar, Creating a Self Sustaining Ecosystem
EMVIES 2014 – GOLD – Best Media Innovation for Digital – Cadbury Bournville, Tape a Tweet
EMVIES 2014 – SILVER – Best Media Innovation for Branded Content - Asian Paints, Har Ghar Kuch Kehta Hai
EMVIES 2014 – SILVER – Best Media Strategy for Consumer Products - Medikar, Creating a Self Sustaining Ecosystem
EMVIES 2014 – SILVER – Best Media Innovation for Print (Magazines) – Medikar Immortalizes Rural Kids as Cartoon Character
EMVIES 2014 – SILVER – Best Integrated Campaign for Consumer Product - Medikar, Creating a Self Sustaining Ecosystem
EMVIES 2014 – SILVER – Best Media Innovation Event / Experiential Marketing – Cadbury Dairy Milk, What a Goal by Chocogulla EMVIES 2014 – SILVER – Best Implementation Team of the Year - Asian Paints, Har Ghar Kuch Kehta Hai
EMVIES 2014 – SILVER – Best Media Innovation for Radio – Cadbury Celebrations, Songs for Sisters
EMVIES 2014 – SILVER – Best Media Research using Existing Data – Mondelez, What Social Media Does
EMVIES 2014 – BRONZE – Best Media Innovation for Ambient Media – Cadbury Dairy Milk, Purple, New Colour of Friendship
EMVIES 2014 – BRONZE – Best Media Innovation for Ambient Media – Cadbury Gems – T20 World Cup
EMVIES 2014 – BRONZE – Best Media Innovation for Print (Dailies) - Cadbury Dairy Milk, A Newspaper with heart
EMVIES 2014 – BRONZE – Best Media Strategy for Consumer Products - Cadbury Celebrations, Songs for Sisters
EMVIES 2014 – BRONZE – Best Media Strategy for Consumer Products - Cadbury Celebrations, Take some effort, make some time
GOAFEST 2014 - GOLD - Best Use of Ambient Media – Cadbury Dairy Milk, The Sweet Mishti Love Story
GOAFEST 2014 - SILVER - Best Integrated Campaign – Cadbury Dairy Milk, The Grand Indian Mishti Wedding
GOAFEST 2014 – SILVER – Best Use of Branded Content for Internet - Cadbury Bournville, Tape a Tweet
GOAFEST 2014 – SILVER – Best Use of Branded Content - Asian Paints, Har Ghar Kucch Kehta Hai
GOAFEST 2014 – BRONZE – Best Digital Content Creation Strategy – Cadbury Celebrations, Songs for Sisters
GOAFEST 2014 – BRONZE – Best Online Integrated Campaign - Cadbury Celebrations, Songs for Sisters
GOAFEST 2014 – BRONZE – Best Use of Branded Content & Branded Games for Internet –branded application / tool / mash up - Cadbury Celebrations, Songs for Sisters
GOAFEST 2014 – BRONZE – Best Use of Youth Marketing – CEAT, MTV Chase the Monsoon
FESTIVAL OF MEDIA, GLOBAL AWARD – Effectiveness Awards for Parachute Advanced Hair Oil for Convincing Consumers to Become the Brand’s Sales Force Utilizing the Power of Mobile
FESTIVAL OF MEDIA, ASIA PACIFIC – HIGHLY RECOMMENDED - Best Engagement Strategy for Mediker Anti-Lice Treatment Naturals, How Radio Triggered 1.6 years of Engagement Around an Unspeakable Problem
Madison PR wins CMO Asia 2014 - “COMPANY OF THE YEAR”
Madison PR wins PR WEEK ASIA 2014 – Ambi Pur Campaign
Madison PR wins SABRE 2014 – DIAMOND - Excellence in PR, for superior achievement in brand building for our " Largest Laundry Lesson" campaign for Ariel, P&G.
Madison PR wins SABRE 2014 – GOLD - Consumer products category.
MOMS win OAC 2014 – SILVER – Pidilite – Mumbai’s Waterproof Autos Campaign – Real Estate & Construction Category
MOMS win OAC 2014 – SILVER – Sony Entertainment – KBC Season 7 Campaign – Outdoor Media Plan of the Year Category.
MOMS win OAC 2014 – SILVER – Pernod Ricard – Ramp to Glory Campaign – Best Use of Ambient Media Category
MOMS win OAC 2014 – SILVER – Docomo – Open Up Campaign – Street Furniture Category
MOMS win OAC 2014 – BRONZE – Docomo – Wi-Fi Showcase Campaign – Traditional Billboard Category
MOMS win OAC 2014 – BRONZE – Sony Entertainment – KBC Season 7 Campaign – Entertainment & Media Category
MOMS win OAC 2014 – BRONZE – ITC Personal Care – Engage with Valentines Campaign – Best Use of Ambient Category
MOMS win OAC 2014 – BRONZE – Cadbury - Cadbury Gems Campaign – FMCG Category
Madison IES wins OAC 2014 – GOLD - Sony Entertainment – Real Book Installation Campaign – Transit Media Category
Madison Media wins GOAFEST 2014 - GOLD - Best Use of Ambient Media – Cadbury Dairy Milk, The Sweet Mishti Love Story
Madison Media wins GOAFEST 2014 - SILVER - Best Integrated Campaign – Cadbury Dairy Milk, The Grand Indian Mishti Wedding
Madison Media wins GOAFEST 2014 – SILVER – Best Use of Branded Content for Internet - Cadbury Bournville, Tape a Tweet
Madison Media wins GOAFEST 2014 – SILVER – Best Use of Branded Content - Asian Paints, Har Ghar Kucch Kehta Hai
Madison Media wins GOAFEST 2014 – BRONZE – Best Digital Content Creation Strategy – Cadbury Celebrations, Songs for Sisters
Madison Media wins GOAFEST 2014 – BRONZE – Best Online Integrated Campaign - Cadbury Celebrations, Songs for Sisters
Madison Media wins GOAFEST 2014 – BRONZE – Best Use of Branded Content & Branded Games for Internet –branded application / tool / mash up - Cadbury Celebrations, Songs for Sisters
Madison Media wins GOAFEST 2014 – BRONZE – Best Use of Youth Marketing – CEAT, MTV Chase the Monsoon
Madison PR wins GOAFEST 2014 - GOLD - Best Use of Public Relation – Puma, India-Foray and Leadership In Running Category In Just One Year
Madison PR wins GOAFEST 2014 - BRONZE – Best Use of Public Relation – Coffee Day Hotel and Resorts
Madison PR wins GOAFEST 2014 - SILVER – Best Use of Public Relation – Wake Up Clean Up Bangalore by Bruhat Bangalore Mahanagara Palike
MOMS win GOAFEST 2014 – SILVER - Best Use of Outdoor for Keo Karpin Hair Oil.
MATES win GOAFEST 2014 – SILVER - Best Brand or Product Integration in a Feature Film, for makemytrip.com in Yeh Jawani Hai Deewani
MATES win GOAFEST 2014 – SILVER - Best Brand or Product Integration in a Feature Film, for Audi in Race 2
MATES win GOAFEST 2014 – BRONZE
Madison Media wins GOLDEN MIKES 2014 - GOLD - Best Use of Radio in Media Plan for Cadbury Celebrations Songs for Sisters
Madison Media wins GOLDEN MIKES 2014 - RADIO MEDIA AGENCY OF THE YEAR
Madison Media wins GOLDEN MIKES 2014 - SILVER - Best Use of Radio Godrej Expert Hair Colours Rang Do Yeh Pal
Madison Media wins GOLDEN MIKES 2014 - SILVER - Best On ground promotion by a single station for a client for Asian Paints, Bring Your Colour Home
Madison Media wins GOLDEN MIKES 2014 - SILVER - Best Use of Radio in Media Plan for Marico, How Radio Triggered 1.6 Years of Engagement around an Unspoken Problem
Madison Media wins FESTIVAL OF MEDIA - GLOBAL AWARD – Effectiveness Awards for Parachute Advanced Hair Oil for Convincing Consumers to Become the Brand’s Sales Force Utilizing the Power of Mobile
MOMS win OAC 2013 - 2 Bronze awards
MOMS win OAC Awards 2013 - 1 SILVER and 1 BRONZE
Madison PR wins SABRE AWARDS INDIA 2013 – GOLD - Public Sector/Government Bruhat Bangalore Mahanagara Palike
Madison Media wins FESTIVAL OF MEDIA, ASIA PACIFIC – HIGHLY RECOMMENDED - Best Engagement Strategy for Mediker Anti-Lice Treatment Naturals, How Radio Triggered 1.6 years of Engagement Around an Unspeakable Problem
Madison Media wins SMARTIES 2013 (Global Mobile Marketing Award) – Best Marketing Strategy Award for Social Impact for Halls Breathe the Change
Madison Media wins EMVIES 2013 – GOLD - Best Media Innovation- OOH – Cadbury Dairy Milk, Sister Street
Madison Media wins EMVIES 2013 – GOLD - Best Ongoing Media Campaign – Cadbury Dairy Milk, Shubhaarambh
Madison Media wins EMVIES 2013 – GOLD - Best Integrated Campaign- Consumer Products – Cadbury Dairy Milk, The Grand Indian Mishti Wedding
Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Events – Cadbury Dairy Milk, When Mishti Weds Cadbury
Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Branded Content – Cadbury Dairy Milk, The Wedding Song
Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Television - Consumer Products – Cadbury Celebrations, Gift a Diwali
Madison Media wins EMVIES 2013 – SILVER - Best Ongoing Media Campaign - Parachute Advansed Ayurvedic Hair Oil, Turing Print into Social Media
Madison Media wins EMVIES 2013 - PEOPLE’S CHOICE AWARD for Best Ongoing Media Campaign - Parachute Advansed Ayurvedic Hair Oil, Turing Print into Social Media
Platinum Advertising wins Indian Digital Media Awards 2013 – SILVER - ITC Fiama di Wills 'Face of the Year'
Madison Media wins EMVIES 2013 – BRONZE -Best Media Innovation- Digital-Mobile/Handheld Device – Cadbury Halls, Mobile Breath Machine
Madison Media wins EMVIES 2013 – BRONZE -Best Media Research using proprietary data – Cadbury Gems, Engaging The "Umarless" Audience
Madison Media wins EMVIES 2013 – BRONZE - Best Media Innovation – Sponsorship – Airtel, Fuelling India Social Fires
Madison Media wins EMVIES 2013 - PEOPLE’S CHOICE AWARD for Best Integrated Campaign- Consumer Products – Halls, Breathe The Change
Madison Media wins GOAFEST 2013 – SILVER – Best Use of Sponsorship – Cadbury Dairy Milk, Kaun Banega Crorepati
Madison Media wins GOAFEST 2013 – BRONZE – Best Use of Cinema – Bournville, A Fine Dark Duet
Madison Media wins GOAFEST 2013 – BRONZE – Best Use of Newspapers And Magazines – Cadbury Oreo, Dear Dad
Madison Media wins GOAFEST 2013 – BRONZE – Best Use Of Special Events & Stunts/Live Advertising – Cadbury Dairy Milk, When Roshgulla Turns Chocogulla
Madison Media wins GOAFEST 2013 – BRONZE – Best Use Of Digital as a Medium – Cadbury Dairy Milk Eclairs, League of Xtra Ordinary Gentlemen
Madison Media wins WOW 2013 – SILVER - Cadbury Oreo ‘Dear Dad’ Campaign
Madison PR wins TIMES OF INDIA, BIG BANG 2013 - SILVER - Best Brand Campaign – Café Coffee Day
Madison PR wins TIMES OF INDIA, BIG BANG 2013 - GOLD - Wake Up Clean Up Bangalore - CSR Category
Madison PR wins TIMES OF INDIA, BIG BANG 2013 - GOLD - Best Brand Campaign – Ariel
Madison PR wins TIMES OF INDIA, BIG BANG 2013 - BRONZE - Best Brand Campaign - Britannia Tiger Biscuits
Madison PR wins INDIA PR & CORPORATE COMMUNICATIONS AWARDS 2013 – PR Agency of the Year
Madison IES wins 2 awards at Outdoor Advertising Awards 2013 in creative awards - FMCG category GOLD - Cadbury Gems - Ganesh Chaturthi and SILVER - Cadbury Gems – Christmas
MOMS win E4M Awards 2013 - 2 GOLD, 1 SILVER and 1 BRONZE
MOMS win Outbiz Awards 2013 - 2 GOLD and 1 SILVER
The Economic Times, Brand Equity Ad Agency Reckoner 2005 and 2007 ranks Madison Media as the most admired Media agency. The same survey ranked Sam as “India’s Most Influential Media Person” for 6 consecutive years from 2006 till 2012 and also ranked Sam as the “4th Most Influential Person in Advertising” in 2009. Sam is also the recipient of the Advertising Agencies Association of India’s Lifetime Achievement Award.
Clients
- Madison Media Group Clients
- MOMS Outdoor Media Solutions Clients
- Madison IES Clients
- Madison Public Relations Clients
- Anugrah Madison Clients
- Madison Retail Clients
- MATES Clients
- Madison Xurpas Clients