Macron (sportswear)
 | |
| Private | |
| Industry | Clothing |
| Founded | 1971 |
| Headquarters | Crespellano, Bologna, Italy |
Key people |
|
| Products | |
| Revenue |
 € 79mln€ (31/12/2015) [1] |
Number of employees | 135 |
| Website | www.macron.com |
Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna.
Macron operates in three main business areas:
- Teamwear: for football, basketball, volleyball, baseball, handball, five-a-side football and running.
- Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.[2]
History
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[2] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[2]
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[2] Expansion beyond the domestic Italian market began in 2005.[2]
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[3] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[3]
Corporate governance
As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] As of 2014, the company's president was Francesco Bromioli.[5]
Sponsorships and customers
Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.
References
- ↑ http://www.aifi.it/private_capital_today/8583-macron-un-successo-che-punta-dritto-alla-borsa. Missing or empty
|title=(help) - 1 2 3 4 5 Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News.
- 1 2 "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
- ↑ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
- ↑ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
External links
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Wikimedia Commons has media related to Macron (sportswear). |
- Macron Official Site (English)