Love Ain't Love

"Love Ain't Love"
Single by Florence Ballard
from the album The Supreme Florence "Flo" Ballard
B-side "Forever Faithful"
Released 1968
Format 7" single
Recorded August, 1968
Genre Soul
Length 2:50
Label ABC Records
Writer(s) Robert Bateman, George Kerr, Van McCoy
Producer(s) George Kerr
Florence Ballard singles chronology
"It Doesn't Matter How I Say It"
(1968)		 "Love Ain't Love"
(1968)

"Love Ain't Love" is the second solo single released by singer Florence Ballard of the Supremes after her departure from the group.

History

In 1967, Florence Ballard was fired by Motown Records founder Berry Gordy Jr.. As part of her release from Motown, no mention could be made that Ballard had been a part of the best-selling trio. Eventually, Ballard signed with ABC Records in 1968 and quickly started work on her solo album. "It Doesn't Matter How I Say It (It's What I Say That Matters)" b/w "Goin' Out Of My Head" (ABC Records #45-11074A/B) was released in 1968 with little fanfare. As it failed to chart, a second single, "Love Ain't Love" was released. When it failed to chart, plans to release an album, tentatively titled "Flo, You Don't Have To", were shelved.

The album was only released in 2002 by Spectrum Records, under the name The Supreme Florence "Flo" Ballard.


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