List of Nintendo Direct presentations

Nintendo Direct

Presented by	JP: Satoru Iwata (2011–15) JP: Morimoto (2015–) NA: Reggie Fils-Aimé (2011–) NA: Bill Trinen (2012–) EU: Satoru Shibata (2012–) EU: Ed Valiente (2015–) KOR: Hiroyuki Fukuda (2012–) AUS: Tom Enoki (2014–)
Country of origin	Japan North America Europe South Korea Australia
Original language(s)	Japanese English Korean
Production
Running time	5–50 minutes
Production company(s)	Nintendo
Release
Original network	YouTube Nico Nico Live Ustream Twitch
Original release	October 21, 2011 (2011-10-21) – present
Chronology
Related shows	Nintendo World

Nintendo Direct (ニンテンドーダイレクト, Nintendō Dairekuto) is an online presentation produced by Nintendo, where information regarding the company's content or franchises is presented, such as information about games and consoles.^[1] The presentations began in Japan and North America with the first edition on October 21, 2011. It later expanded to Europe, South Korea, and Australia. There are different presenters depending on the region in which it airs. In Japan, Nintendo Direct was formerly presented by Nintendo global president Satoru Iwata until his death on July 11, 2015. In North America and Europe however, it is presented by the president of Nintendo of America, Reggie Fils-Aimé,^[2] and the president of Nintendo of Europe, Satoru Shibata,^[3] respectively. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda.^[4] Australia only aired the European output since 2012, but on September 24, 2014, they aired their first and only exclusive Nintendo Direct for their region hosted by Tom Enoki. Although each region has its own presenter, on several occasions Iwata has presented for several continents for international Nintendo Directs. Following Iwata's death, the series went on hiatus,^[5] and returned in November 2015.^[6]

Schedule of presentations

2011

Month	Region
Month	Japan	North America
October	Nintendo Direct October 21, 2011^[7]^[8]
November	No presentations for November 2011
December	Nintendo Direct December 27, 2011^[9]	N/A

2012

Month	Region
Month	Japan	North America	Europe	South Korea	Australia
January	No presentations for January 2012
February	Nintendo Direct February 22, 2012^[10]^[11]^[12]			N/A	Nintendo Direct February 22, 2012
March	No presentations for March 2012
April	N/A	N/A	N/A	Nintendo Direct April 14, 2012^[13]	N/A
April	Nintendo Direct April 21, 2012^[14]	N/A	Nintendo Direct April 21, 2012^[15]	N/A	Nintendo Direct April 21, 2012
May	No presentations for May 2012
June	Nintendo Direct Pre E3 2012 June 3, 2012^[16]			N/A	Nintendo Direct Pre E3 2012 June 3, 2012
June	Nintendo Direct June 21, 2012^[17]^[18]^[19]			N/A	Nintendo Direct June 21, 2012
July	Nintendo Direct Mini Brain Age: Concentration Training July 18, 2012^[20]^[21]	N/A	N/A	N/A	N/A
July	Nintendo Direct Dragon Quest X July 30, 2012^[22]^[23]	N/A	N/A	N/A	N/A
August	Nintendo Direct August 29, 2012^[24]^[25]	N/A	N/A	N/A	N/A
September	Nintendo Direct Mini Brain Age: Concentration Training September 7, 2012^[26]^[27]	N/A	N/A	N/A	N/A
	Wii U Direct (Preview) September 13, 2012^[28]^[29]^[30]			N/A	Wii U Direct (Preview) September 13, 2012
	Nintendo Direct Mini New Super Mario Bros. 2 September 28, 2012^[31]	N/A	N/A	N/A	N/A
October	N/A	Nintendo Direct Mini New Super Mario Bros. 2 October 2, 2012^[32]^[33]		N/A	Nintendo Direct Mini New Super Mario Bros. 2 October 2, 2012
	Nintendo Direct Mini Nintendo 3DS XL & Nintendo eShop October 3, 2012^[34]^[35]	N/A	N/A	N/A	N/A
	N/A	N/A	Nintendo Direct October 4, 2012^[36]	N/A	Nintendo Direct October 4, 2012
	Animal Crossing: New Leaf Direct October 5, 2012^[37]	N/A	N/A	N/A	N/A
	Nintendo Direct October 25, 2012^[38]		N/A	N/A	N/A
	N/A	N/A	N/A	Nintendo Direct October 31, 2012^[39]	N/A
November	Wii U Direct November 7, 2012^[40]^[41]^[42]			N/A	Wii U Direct November 7, 2012
	Wii U Direct November 14, 2012^[43]^[44]		N/A	N/A	N/A
	Nintendo Direct Mini New Super Mario Bros. 2 November 27, 2012^[45]^[46]^[47]			N/A	Nintendo Direct Mini New Super Mario Bros. 2 November 27, 2012
December	Nintendo Direct December 5, 2012^[48]^[49]			N/A	Nintendo Direct December 5, 2012
December	Nintendo Direct Mini Dragon Quest X December 19, 2012^[50]	N/A	N/A	N/A	N/A

2013

Month	Region
Month	Japan	North America	Europe	South Korea	Australia
January	Pokémon Direct Pokémon X and Y January 8, 2013^[51]^[52]^[53]			N/A	Pokémon Direct Pokémon X and Y
	Wii U Direct January 23, 2013^[54]^[55]^[56]			N/A	Wii U Direct January 23, 2013
	N/A	N/A	N/A	Animal Crossing: New Leaf Direct January 24, 2013^[57]	N/A
February	Animal Crossing: New Leaf Direct February 1, 2013^[58]	N/A	N/A	N/A	N/A
	Nintendo 3DS Direct Luigi Special February 14, 2013^[59]	Nintendo Direct February 14, 2013^[60]	Nintendo 3DS Direct February 14, 2013^[61]	N/A	Nintendo 3DS Direct February 14, 2013
	Nintendo 3DS Direct February 21, 2013^[62]	N/A	N/A	N/A	N/A
March	Nintendo Direct Mini Tomodachi Collection: New Life March 12, 2013^[63]	N/A	N/A	N/A	N/A
March	Nintendo Direct Mini Flipnote Studio 3D March 13, 2013^[64]^[65]^[66]			N/A	Nintendo Direct Mini Flipnote Studio 3D March 13, 2013
April	Nintendo Direct Mini Nintendo 3DS Download Software April 1, 2013^[67]	N/A	N/A	N/A	N/A
	Tomodachi Collection: New Life Direct April 3, 2013^[68]	N/A	N/A	N/A	N/A
	Nintendo Direct Luigi Special 2 April 17, 2013^[69]	Nintendo Direct April 17, 2013^[70]	Nintendo 3DS Direct April 17, 2013^[71]	N/A	Nintendo 3DS Direct April 17, 2013
May	Sega Direct May 17, 2013^[72]	Nintendo Direct May 17, 2013^[73]^[74]		N/A	Nintendo Direct May 17, 2013
May	Monster Hunter 4 & Gyakuten Saiban 5 Direct May 31, 2013^[75]	N/A	N/A	N/A	N/A
June	Nintendo Direct @ E3 2013 June 11, 2013^[76]^[77]^[78]
	Developer Directs @ E3 2013 June 11, 2013^[79]
	Pikmin 3 Direct June 26, 2013^[80]	N/A	N/A	N/A	N/A
July	Nintendo Direct Mini Nintendo 3DS and Wii U Download Software July 3, 2013^[81]	N/A	N/A	N/A	N/A
July	N/A	Nintendo Direct Mini July 18, 2013^[82]		N/A	Nintendo Direct Mini July 18, 2013
August	Nintendo Direct August 7, 2013^[83]^[84]^[85]			N/A	Nintendo Direct August 7, 2013
August	The Wonderful 101 Direct August 9, 2013^[86]^[87]^[88]			N/A	The Wonderful 101 Direct August 9, 2013
September	Pokémon Direct Pokémon X and Y September 4, 2013^[89]^[90]^[91]			N/A	Pokémon Direct Pokémon X and Y September 4, 2013
	Monster Hunter 4 Direct September 8, 2013^[92]	N/A	N/A	N/A	N/A
	Wii Fit U Direct September 18, 2013^[93]^[94]^[95]			N/A	Wii Fit U Direct September 18, 2013
October	Nintendo Direct October 1, 2013^[96]^[97]^[98]			N/A	Nintendo Direct October 1, 2013
	N/A	N/A	N/A	Nintendo Direct October 10, 2013^[99]	N/A
	Nintendo Direct Mini Daigasso! Band Brothers P October 29, 2013^[100]	N/A	N/A	N/A	N/A
November	N/A	N/A	N/A	Monster Hunter 4 Direct November 12, 2013^[101]	N/A
	N/A	Nintendo Direct November 13, 2013^[102]^[103]		N/A	Nintendo Direct November 13, 2013
	Nintendo Direct Mini Nintendo 3DS and Wii U Download Software November 14, 2013^[104]	N/A	N/A	N/A	N/A
	Nintendo 3DS Guide: Louvre Direct November 27, 2013^[105]^[106]^[107]			N/A	Nintendo 3DS Guide: Louvre Direct November 27, 2013
December	Nintendo Direct December 18, 2013^[108]^[109]^[110]			N/A	Nintendo Direct December 18, 2013

2014

Month	Region
Month	Japan	North America	Europe	South Korea	Australia
January	N/A	N/A	N/A	Nintendo Direct January 17, 2014^[111]	N/A
February	Nintendo Direct February 14, 2014^[112]	Nintendo Direct February 13, 2014^[113]^[114]		N/A	Nintendo Direct February 14, 2014
March	No presentations for March 2014
April	Super Smash Bros. for Nintendo 3DS and Wii U Direct April 9, 2014^[115]	Super Smash Bros. for Nintendo 3DS and Wii U Direct April 8, 2014^[116]^[117]		N/A	Super Smash Bros. for Nintendo 3DS and Wii U Direct April 9, 2014
	N/A	Tomodachi Life Direct April 10, 2014^[118]^[119]		N/A	Tomodachi Life Direct April 10, 2014
	Mario Kart 8 Direct April 30, 2014^[120]^[121]^[122]			N/A	Mario Kart 8 Direct April 30, 2014
May	N/A	N/A	N/A	Tomodachi Life Direct May 29, 2014^[123]	N/A
June	Nintendo Digital Event @ E3 2014 June 10, 2014^[124]
July	Yo-Kai Watch 2 Direct July 4, 2014^[125]	N/A	N/A	N/A	N/A
July	Nintendo 3DS Direct July 11, 2014^[126]	N/A	N/A	N/A	N/A
August	Hyrule Warriors Direct August 5, 2014^[127]	Hyrule Warriors Direct August 4, 2014^[128]	Hyrule Warriors Direct August 5, 2014^[129]	N/A	Hyrule Warriors Direct August 5, 2014
August	Nintendo 3DS Direct August 29, 2014^[130]	N/A	N/A	N/A	N/A
September	Bayonetta 2 Direct September 5, 2014^[131]	Bayonetta 2 Direct September 4, 2014^[132]	Bayonetta 2 Direct September 5, 2014^[133]	N/A	Bayonetta 2 Direct September 5, 2014
September	N/A	N/A	N/A	N/A	Nintendo 3DS Direct September 24, 2014^[134]
October	Monster Hunter 4G Direct October 8, 2014^[135]	N/A	N/A	N/A	N/A
October	Super Smash Bros. for Wii U Direct October 24, 2014^[136]	Super Smash Bros. for Wii U Direct October 23, 2014^[137]	Super Smash Bros. for Wii U Direct October 24, 2014^[138]	N/A	Super Smash Bros. for Wii U Direct October 24, 2014^[139]
November	Nintendo Direct November 6, 2014^[140]	Nintendo Direct November 5, 2014^[141]^[142]		N/A	Nintendo Direct November 6, 2014^[143]
December	No presentations for December 2014

2015

Month	Region
Month	Japan	North America	Europe	South Korea	Australia
January	Nintendo Direct January 14, 2015^[144]^[145]^[146]			N/A	Nintendo Direct January 14, 2015^[147]
February	Xenoblade X Direct February 6, 2015^[148]	N/A	N/A	N/A	N/A
March	N/A	N/A	N/A	Nintendo Direct March 19, 2015^[149]	N/A
April	Nintendo Direct April 2, 2015^[150]	Nintendo Direct April 1, 2015^[151]		N/A	Nintendo Direct April 2, 2015^[152]
April	N/A	Xenoblade Chronicles X Direct April 24, 2015^[153]	N/A	N/A	N/A
May	Splatoon Direct May 7, 2015^[154]^[155]^[156]			N/A	Splatoon Direct May 7, 2015
May	Nintendo Direct May 31, 2015^[157]	N/A	N/A	N/A	N/A
June	N/A	Nintendo Direct Micro June 1, 2015^[158]	N/A	N/A	N/A
	Super Smash Bros. for Nintendo 3DS and Wii U - New Content Approaching June 14, 2015^[159]
	Nintendo Digital Event @ E3 2015 June 16, 2015^[160]
July	No presentations for July 2015
August	No presentations for August 2015
September	No presentations for September 2015
October	No presentations for October 2015
November	Nintendo Direct November 13, 2015^[161]	Nintendo Direct November 12, 2015^[162]		N/A	Nintendo Direct November 13, 2015^[163]
December	Super Smash Bros. Final Video Presentation December 16, 2015^[164]	Super Smash Bros. Final Video Presentation December 15, 2015^[165]		N/A	Super Smash Bros. Final Video Presentation December 16, 2015^[166]

2016

Month	Region
Month	Japan	North America	Europe	South Korea	Australia
January	No presentations for January 2016
February	Pokémon Direct **Pokémon Sun and Moon** February 27, 2016^[167]	Pokémon Direct Pokémon Sun and Moon February 26, 2016^[168]^[169]		Pokémon Direct Pokémon Sun and Moon February 27, 2016^[170]
March	Nintendo Direct March 4, 2016^[171]	Nintendo Direct March 3, 2016^[172]		N/A	Nintendo Direct March 4, 2016^[173]
April	No presentations for April 2016
May	Culdcept Revolt Direct May 11, 2016^[174]	N/A	N/A	N/A	N/A
June	Nintendo Treehouse Live @ E3 2016 June 14–15, 2016
June	Culdcept Revolt Direct June 22, 2016^[175]	N/A	N/A	N/A	N/A
July	No presentations for July 2016
August	No presentations for August 2016
September	Nintendo 3DS Direct September 1, 2016^[176]^[177]^[178]^[179]			N/A	Nintendo 3DS Direct September 1, 2016
October	Monster Hunter Direct October 27, 2016^[180]	N/A	N/A	N/A	N/A
November	Animal Crossing Direct November 2, 2016^[181]			N/A	Animal Crossing Direct November 2, 2016
November	Miitopia Direct November 5, 2016	N/A	N/A	N/A	N/A
December	TBA

2017

Month	Region
Month	Japan	North America	Europe	South Korea	Australia
January	Nintendo Switch Presentation January 13, 2017^[182]	Nintendo Switch Presentation January 12, 2017^[183]	Nintendo Switch Presentation January 13, 2017^[184]	N/A	Nintendo Switch Presentation January 13, 2017^[185]

Types of Nintendo Direct presentations

List of Nintendo Direct presentation types
Type	Duration	Content
Nintendo Direct	30–50 minutes	The main type of presentation in the series which covers software and hardware information across all Nintendo platforms
Wii U Direct	30–50 minutes	Hardware and software information for the Wii U
Nintendo 3DS Direct	30–50 minutes	Hardware and software information for the Nintendo 3DS
Nintendo Direct Mini	5–15 minutes	Software and hardware information across all Nintendo platforms
Nintendo Direct Micro	17 minutes	A one-off presentation that covered software and hardware information across all Nintendo platforms
Nintendo Direct special	5–50 minutes	Special presentations that cover specific software titles, both from Nintendo and third-party developers. The presentations often cover specific details on newly announced games

Nintendo E3 Directs

In June 2013, in lieu of its traditional large-scale E3 press conference, Nintendo opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two months prior, Nintendo CEO Satoru Iwata stated that the company’s decision was determined by the fact that “different people demand different types of information”, and that the Nintendo Direct platform had established itself to the point that Nintendo would “be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people”.^[186] During the stream of the prerecorded broadcast, Nintendo’s website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Mr. Iwata.^[187]

Within a week of the presentation, gaming journalism website Polygon interviewed Nintendo of America President Reggie Fils-Aimé, regarding the live online broadcast. When questioned as to viability of Nintendo’s direct-to-consumer type marketing, Fils-Aimé emphasized the growth of social media, and how secondary viewership works to popularize product promotion; citing that viewership numbers have steadily risen three to four weeks after the initial airing of past Nintendo Direct broadcasts.^[188] This claim coincides with CEO Iwata’s previous statements that platforms such as YouTube provide an opportunity for broader market reach, as videos uploaded to dedicated channels offer potential consumers a method of access, regardless of if they were aware of the initial live broadcast. Iwata backed up his assertion by highlighting the 1 million views garnered by a past, Japan exclusive Nintendo Direct, which “even made its way into the charts on YouTube”.^[189] In essence, Nintendo’s utilization of the Direct platform, showcases the companies faith in peer to peer marketing. Bypassing media outlets, by delivering news content straight to consumers, lessens the possibility for potential miscommunications, while simultaneously increasing the chance for the unmediated transference of a message.

Following suit with its 2013 E3 presentation format, Nintendo announced on April 24, 2014, that it intended to, once again, forgo its Los Angeles stage presence in favor of a special “Digital Event”, which included both an extended Nintendo Direct presentation, as well as live coverage of the expo’s show floor.^[190] Additionally, although Nintendo decided to skip the large scale press conference, the company still held a commanding presence at the expo, as well as throughout retail chains across America.^[191] In 2013, Nintendo pushed its direct marketing further by allowing unreleased video games that were announced during the E3 Nintendo Direct, to be playable at select Best Buy locations throughout North America.^[192] Nintendo’s new form of direct marketing, that social media and online interactivity have allowed for, benefits from the fact that it exists within a controlled environment, rather than on a stage where technical difficulties and miscommunication are not uncommon.

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↑ "Splatoon Direct 2015.05.07". Nintendo.co.jp. 2015-05-07. Retrieved 2015-04-30.
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↑ http://www.nintendo.com/nintendo-direct/09-01-2016/
↑ http://www2.nintendo.com.au/nintendodirect
↑ https://www.nintendo.co.jp/nintendo_direct/20160901/index.html
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↑ https://www.nintendo.co.jp/nintendo_direct/20161027/sp/index.html
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↑ "Madden NFL". Best Buy.

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List of Nintendo Direct presentations

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